The Impact of a Sr. Value Assurance Director at Coupa:
The Sr. Value Assurance Director is the preeminent expert at Coupa dedicated to safeguarding and maximizing the realized financial and operational value for our most strategic, high-stakes customers. This is a strategic Individual Contributor role that acts as the ultimate point of executive-level expertise and action for the company's most critical value-at-risk scenarios. This architect operates as a general manager over cross-functional resources, personally owning the most complex and ambiguous customer escalations where the perception of value and return on investment has been compromised.
Reporting to the VP, Value Assurance, this role directly protects hundreds of millions in revenue, solidifies customer loyalty, and acts as a central nervous system for translating systemic issues into executive-level product and process improvements.
What You’ll Do
- Personally and forensically own and drive the resolution of the most complex and high-dollar-value customer escalations that directly threaten contract retention or demand C-suite intervention.
- Conduct deep, technical, and financial assessments to pinpoint the precise root cause of the value gap (e.g., product misalignment, implementation flaw, process failure). Design and execute a board-ready plan to stabilize the account and define a clear, measurable, and auditable path back to realizing the committed value.
- Serve as the most senior IC point of authority, engaging with customer executives (CFOs, CIOs, CPOs) to deliver uncompromisingly direct action plans, negotiate new expectations, and secure mutual commitment to successful resolution.
- Mobilize, direct, and hold accountable highly-matrixed, senior teams across Product, Engineering, Sales, and Professional Services. This is a force multiplier role responsible for ensuring a rapid, unified, and effective corporate response.
- Help to Design, champion, and enforce a rigorous, company-wide Root Cause Analysis (RCA) framework for all major escalations. Translate customer missteps into clear, actionable requirements for functional leaders across the organization.
- Partner with senior Customer Success leaders to develop and deploy predictive value models and early-warning signals. Intervene proactively in high-potential, high-value accounts before an issue becomes an executive escalation, often by presenting alternative solution architectures.
- Architect and document new best practices for product deployment, service delivery, and customer adoption based on learnings from critical engagements, effectively "writing the playbook" for the next generation of value delivery.
- Act as the peer coach for regional Customer Value Managers and field leadership on highly challenging commercial, communication, and technical value realization scenarios.
What You Will Bring to Coupa
- 15+ years of deep, progressive expertise in a relevant field such as Technical Account Management, Customer Success Strategy, or Management Consulting within an enterprise B2B SaaS environment.
- Japanese language proficiency is strongly preferred, given the role’s responsibility to support strategic Japanese customers and APJ-wide executive stakeholder engagement.
- Demonstrated track record as the single point of accountability for resolving multiple multi-million-dollar, C-suite-level escalations in a hands-on capacity, resulting in successful contract renewal or expansion.
- Expert-level understanding and ability to articulate the financial and operational impact of enterprise software, particularly in areas like Spend Management, Supply Chain, Procurement, and Working Capital.
- Peer-level executive communication, negotiation, and conflict resolution skills. The ability to command a room of C-level executives and maintain credibility with highly technical product and engineering teams simultaneously.
- Proven ability to operate without direct authority and yet drive complex, cross-functional organizational change.
Skills Required
- 15+ years in Technical Account Management, Customer Success Strategy, or Management Consulting within B2B SaaS
- Track record of resolving multi-million-dollar escalations with successful contract outcomes
- Expert understanding of financial and operational impact of enterprise software
- Peer-level communication, negotiation, and conflict resolution skills
- Ability to drive cross-functional change without direct authority
Coupa Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, and mental‑health resources from day one. Plan breadth and wellness support are consistently emphasized.
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Leave & Time Off Breadth — Time off includes flexible or unlimited PTO, paid parental leave, floating holidays, and dedicated volunteer time. Remote‑friendly practices are noted to support taking time away.
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Parental & Family Support — Family‑building and caregiving supports include fertility benefits, generous parental leave, and resources for adoption and elder care. Return‑to‑work assistance and an onsite Mother’s Room are highlighted.
Coupa Insights
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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