Sr UX Designer

POSITION SUMMARY: 

The Senior UX Designer at Bass Pro Shops plays a critical role in independently leading complex UX projects and advancing user-centered design across product initiatives. This role delivers research-driven, mobile-first experiences that align user needs with business goals, applying strong process, strategic thinking, and collaboration skills to each engagement. Senior UX Designers operate with a high degree of autonomy, balancing strategic guidance with self-directed decision-making, and actively contribute to scaling UX excellence across the organization. They are key partners in driving product quality, advocating for customer needs, and elevating team practices and outcomes. 

This role is fully onsite at Bass Pro Shops Base Camp offices in Springfield, Missouri 

ESSENTIAL FUNCTIONS: 

Deliver user-centered, mobile first research and design for company initiatives (40%) 

• Plan, draft, and deliver quantitative and qualitative research activities, extracting insights to guide design decisions, inform product strategy, and assess the impact of UX enhancements 

• Develop and apply essential UX frameworks, such as user personas, user journeys, workflow models, and UX KPIs, to steer research, testing, and design efforts across relevant initiatives 

• Design intuitive solution interfaces and compelling user interactions that clearly communicate layouts, behaviors, and workflows, adhering to established standards and improving overall user experiences 

• Craft interactive prototypes to validate and refine design concepts though usability testing and iterative user feedback 

• Ensure all designs adhere to WCAG AA accessibility standards, making them usable for individuals with diverse abilities 

• Maintain a streamlined and effective work process, confidently making informed UX decisions with minimal supervision 

• Monitor industry trends and competitor activities to maintain a cutting-edge user experience that aligns with evolving customer expectations and advances enterprise business objectives 

Effectively collaborate, communicate, and support cross-functional teams on projects and initiatives (40%) 

• Advocate for and implement user-centered design methodologies throughout the product development lifecycle. Ensure that user needs are at the forefront of all design and development efforts. 

• Collaborate with stakeholders to define product direction and user experience objectives. 

• Work closely with cross-functional teams, including product managers, engineers, marketers, and other designers, to ensure a cohesive and integrated product. 

• Work within agile frameworks, managing UX tasks and timelines effectively in a fast-paced, iterative environment. 

• Lead and collaborate on the assignment of UX research and design work on project/initiative design teams, ensuring that design tasks are planned to effectively meet project needs and deadlines 

• Uncover user insights, behavioral patterns, and define opportunities for improvement to the user experience, presenting recommendations and advocating to business stakeholders, technical teams, and other collaborators to influence decisions and roadmap initiatives  

• Provide review, direction, and design feedback on project work for collaborating UX/UI designers, ensuring watertight solutions that are in sync with system standards and approaches 

• Present design concepts to stakeholders, effectively communicate design rationale, and incorporate feedback to refine the user experience. 

• Expertly self-manages priorities and activities, proactively ensuring outcomes of work are delivered on time for effective utilization by teams 

• Scope and plan large cross-functional UX projects 

Utilize and contribute to Internal Tools, Processes, Systems, and Goals (15%) 

• Effectively aid and contribute to the creation, governance, maintenance, and evolution of the Bass Pro, Cabela’s, and White River Marine Group design systems and pattern libraries 

• Expertly utilize and strongly contribute to the UX team’s continuous refinement to its process, frameworks, systems, and culture, ensuring work is in alignment with established protocols 

• Organize design artifacts, research outputs, and work-in-progress files to promote clarity, accessibility, and long-term reusability for project and team needs 

Advance personal and professional expertise through individual development efforts (5%) 

• Proactively maintain a personal growth plan by learning new skills, staying abreast of industry innovations, and exploring opportunities for professional development 

• Stay updated with the latest UX trends, tools, and technologies, and apply this knowledge to improve the product and design practices 

All other duties as assigned. 

EXPERIENCE/QUALIFICATIONS: 

 
Preferred Degree:   

• Bachelor's or graduate degree in relevant field such as User Experience Design, Graphic Design, Visual Communications, Information Sciences, Industrial Design, Human-Computer Interaction (HCI), Psychology, or a related discipline 

• or equivalent relevant working experience 

 
Preferred Certificate(s) or License(s): 

• Professional certifications such as Neilsen Norman Group (NN/g) UX Certification, Interaction Design Foundation (IDF) UX Design Certification, Certified Usability Analyst (CUA) by Human Factors international (HFI), Certified ScrumMaster (CSM)  

• Other UX design trainings or bootcamp programs such as Google UX Design Professional Certificate, General Assembly UX Design Immersive Certificate 

 
Previous Experience:   

• 5+ years of working UX design experience 

KNOWLEDGE, SKILLS AND ABILITY: 

• Highly developed communication, critical thinking, problem solving, and analytical skills; able to rapidly ideate and articulate design concepts 

• Ability to scope and frame complex, open-ended problems and provide design direction and recommendations 

• Able to self-manage and lead projects with minimal oversight, ensuring proper design and research process is met 

• Hands-on experience conducting quantitative and qualitative user research, testing, and data analytics to uncover problems and inform design decisions 

• Keen understanding of latest UX/UI trends and best practices across platforms; ability to quantify experiences and benchmark UX Designs 

• Able to deliver low and high-fidelity artifacts including user journey maps and flows, wireframes, polished user interface designs, and interactive prototypes 

• Fluent in Figma; able to create complex components and prototypes with multiple states, variants, and properties 

• Experience utilizing and/or contributing to design systems and shared standards 

• Ability to collaborate with cross functional partners on work, presenting ideas, gathering feedback, and exploring solutions 

• Experience working in an agile methodology supporting continuous product design and development 

• A design portfolio reflecting three to five complex projects demonstrating process, design deliverables, and UX or business outcomes 

TRAVEL REQUIREMENTS:    

(Not Applicable or % of time & Local, Regional or National) 

• This role is fully onsite at Bass Pro Shops Base Camp offices in Springfield, Missouri 

Bass Pro Shops is an equal opportunity employer.  Hiring decisions are administered without regard to race, color, creed, religion, sex, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information or any other basis protected by applicable federal, state or local law.