Marketing technology only works when the systems behind it are reliable, observable, and built to scale. As marketing becomes more data-driven, more automated, and more AI-enabled, we need someone who can move between technical details, cross-functional execution, and operational improvement without losing momentum.
The Sr. Technical Program Manager, Marketing Technology sits at the intersection of marketing systems, attribution, analytics, implementation quality, and AI-enabled workflows. You'll help own how we deliver MarTech initiatives across mobile, web, vendor integrations, and measurement systems — and you'll be hands-on enough to investigate when tracking, attribution, or data flows are not behaving as expected. This is not a coordination-only TPM role. You'll translate business needs into clear plans, align teams around execution, debug implementation issues, and help build a more scalable, reliable marketing technology ecosystem.
This role is a part of the Paid Media & Growth team, alongside Marketing Analytics and Marketing Engineering, providing marketing solutions for the Match Group portfolio of brands.
Know where you belong. Match Group is a leading provider of dating services across the globe. Our portfolio includes Tinder, Match, Hinge, PlentyOfFish, The League, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our platforms - it’s the foundation of every team we hire.
How You'll Make an Impact:
Lead end-to-end delivery of marketing technology initiatives across mobile, web, attribution, analytics, and data systems
Translate marketing and business needs into clear implementation plans, technical requirements, workflows, and rollout plans
Partner with Marketing, Product, Engineering, Analytics, and vendor teams to keep complex MarTech work moving
Drive prioritization, execution tracking, QA coordination, launch readiness, and stakeholder communication
Help make MarTech projects easier to scope, easier to ship, and easier to support after launch
Perform troubleshooting and evaluate outcomes post launch to ensure correctness of implementation
Support and troubleshoot mobile and web attribution implementations across platforms like AppsFlyer, Meta, Google Ads, TikTok, and other marketing vendors
Investigate issues across SDK implementations, server-to-server integrations, event pipelines, deep linking, consent flows, conversion discrepancies, and attribution gaps
Validate tracking implementations across iOS, Android, web, and backend systems
Partner with Analytics and Data teams to improve measurement quality, governance, and consistency
Help ensure marketing and analytics teams can trust the data they use to make decisions
Support and improve marketing technology infrastructure across client-side tracking, server-side tagging, APIs, vendor integrations, campaign tracking frameworks, and operational tooling
Build documentation, implementation standards, QA checklists, and troubleshooting playbooks that make the ecosystem easier to operate
Use AI tools and automation to improve investigation workflows, reduce manual operational overhead, and speed up technical troubleshooting
Help identify opportunities for better monitoring, internal tooling, and more resilient MarTech operations
Make marketing technology systems more scalable, observable, and reliable over time
Program & Technical Ownership
Tracking, Attribution & Measurement
MarTech Operations & AI-Enabled Workflows
We Could Be a Match If:
You have 5+ years of experience in marketing technology, technical program management, marketing operations, analytics engineering, solutions engineering, or a related technical role
You understand mobile and web attribution systems and know how tracking implementations can break across platforms
You have hands-on experience with tools like AppsFlyer, Google Tag Manager, Meta, Google Ads, TikTok, Adjust, Branch, or similar marketing and measurement platforms
You can work directly with engineers, read technical implementation details, and investigate issues independently
You are comfortable debugging tracking, attribution, and measurement problems across multiple systems
You can turn ambiguous business needs into clear requirements, execution plans, and operational workflows
You are organized enough to drive complex cross-functional programs, but technical enough to know when the details matter
You are comfortable operating in fast-moving environments where priorities shift and systems are not always perfectly documented
You are curious about how AI and automation can make technical operations faster, smarter, and more repeatable
Bonus Points:
Experience with server-side tagging, SQL, APIs, mobile app event instrumentation, deep linking, MMP integrations, or marketing data pipelines
Familiarity with AI tooling, internal automation, or AI-assisted investigation workflows
Experience supporting large-scale paid marketing ecosystems
Exposure to cloud infrastructure, data warehouses, event-driven architectures, or observability tools
Experience working with dating, subscription, mobile app, or performance marketing businesses
Skills Required
- 5+ years of experience in marketing technology, technical program management, marketing operations, analytics engineering, solutions engineering, or a related technical role
- Understanding of mobile and web attribution systems and how tracking implementations can break across platforms
- Hands-on experience with tools like AppsFlyer, Google Tag Manager, Meta, Google Ads, TikTok, Adjust, Branch, or similar marketing and measurement platforms
- Ability to work directly with engineers, read technical implementation details, and investigate issues independently
- Comfort debugging tracking, attribution, and measurement problems across multiple systems (SDKs, server-to-server, event pipelines, deep linking, consent flows)
- Ability to translate ambiguous business needs into clear requirements, execution plans, and operational workflows
- Organizational skills to drive complex cross-functional programs and stakeholder communication
- Comfort operating in fast-moving environments with shifting priorities and incomplete documentation
- Curiosity and willingness to use AI and automation to improve technical operations and investigation workflows
- Experience with server-side tagging, SQL, APIs, mobile app event instrumentation, deep linking, MMP integrations, or marketing data pipelines
- Familiarity with AI tooling, internal automation, or AI-assisted investigation workflows
- Experience supporting large-scale paid marketing ecosystems
- Exposure to cloud infrastructure, data warehouses, event-driven architectures, or observability tools
- Experience working with dating, subscription, mobile app, or performance marketing businesses
Match Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Match Group and has not been reviewed or approved by Match Group.
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Retirement Support — Employer matching on retirement savings and access to an employee stock purchase program are highlighted as standout elements. Feedback suggests this creates strong long-term financial support as part of total rewards.
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Parental & Family Support — Fully paid parental leave, fertility and family-forming support, and childcare resources are emphasized across materials. Feedback suggests these benefits meaningfully support different family needs.
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Leave & Time Off Breadth — Generous PTO, numerous paid holidays, wellness and volunteer time, and other special leave options are consistently described. Feedback suggests the breadth of time-off options helps sustain work-life balance.
Match Group Insights
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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