ABOUT VAYNERX
VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.
ABOUT VAYNERMEDIA
VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.
Overall Purpose
Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.
KEY AREAS OF RESPONSIBILITY
● Design research recommendations through the use of insights resources and proprietary tools
● Design and deploy quantitative surveys and analyze data for actionable insights and intelligence.
● Well versed with the ability to leverage VaynerMedia tools, research and platforms to:
○ Identify the most valuable audiences for our clients, balancing longer-term brand building objectives and real/near-real time results to be achieved.
○ Conduct social listening and content audits.
○ Conduct audience, category and brand analysis; leveraging our data, licensed data and/or clients’ 1st Party data.
○ Collaborate with Analytics and Media to ensure a robust plan to measure the performance (in real/near-real time), increasing the probability of success through on-going optimization.
● Brings the consumer’s world to life for creative teams and clients using qualitative and cultural mining and insightful synthesis of quantitative research to inform a strategic approach.
● Develop distinct and differentiated audience segmentations that are connected to strategic decisions and creative ways-in.
● Articulate effective strategic rationale and logic flow that will help form a compelling story
● Input to the strategic development of client presentations and other important communication in a clear manner
● Develop weekly learning agendas in partnership with Strategy leads, and execute all relevant research and data analysis.
● Be actively involved in the briefing of creative teams for ideation and steer / facilitate brainstorms and workshops.
● Ability to manage your workload, understanding how to prioritize and communicate when support is needed.
EXPERIENCE/KNOWLEDGE REQUIRED
● 3-5 years experience with strategically building brands, within the advertising industry
● Experience using secondary research tools such as Crimson Hexagon, MRI, and Mintel, and is able to select and mine appropriate resources efficiently and effectively to answer insights requests.
● Familiarity with, and ability to capably review qualitative and quantitative research plus behavioral data to draw and interpret insights.
● Ability to collaborate with the people of an organization, fostering strong cross-functional teamwork and positive results.
● Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
● Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
● Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.
Unsure if you meet the qualifications? We are always looking for talent which will continue to cultivate an inclusive and representative team that will enhance our perspectives, skill sets, background, and behaviors. We encourage those who are passionate about what we do to apply!
- Exact compensation may vary based on skills, experience, and location.
- Employer-sponsored 401k with match
- Medical, Dental, and vision coverage
- Unlimited PTO
- Caregiver (Parental) Leave
- Health and Wellness benefits
Base Salary
$80,000 - $95,000 CAD
Skills Required
- 3-5 years experience with strategically building brands within the advertising industry
- Experience using secondary research tools such as Crimson Hexagon, MRI, and Mintel
- Design and deploy quantitative surveys and analyze data for actionable insights
- Familiarity with and ability to review qualitative and quantitative research plus behavioral data
- Ability to collaborate cross-functionally and foster strong teamwork
- Strategic thinking with a balanced analytical and creative approach to integrated marketing planning
- Understanding of multiple communication channels and their role in brand and content marketing
- Self-motivated and demonstrates initiative in identifying opportunities and acting swiftly
- Ability to manage workload, prioritize, and communicate when support is needed
VaynerMedia Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about VaynerMedia and has not been reviewed or approved by VaynerMedia.
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Leave & Time Off Breadth — Time off is considered broad, with substantial PTO and major holidays, and in some cases “unlimited” vacation policies. This breadth is often highlighted as a meaningful part of the overall package.
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Retirement Support — Retirement support is reinforced by a 401(k) with employer matching and accessible plan administration. Past matching contributions indicate tangible investment in employee savings.
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Parental & Family Support — Parental leave includes fully paid time for primary and secondary caregivers with a phased return-to-work period. These elements signal family-friendly support within the package.
VaynerMedia Insights
What We Do
VaynerMedia is a global creative and media agency with offices in New York, Los Angeles, London, Singapore and Mexico City. We work differently because we’re built differently. We are consumer-centric, not boardroom-centric; We respect the internet's impact on culture, not Madison Avenue’s; We have the humility and curiosity to find what’s right, not to debate it for months on end; We are all practitioners; We scale the unscalable; We value real consumer signals; We create ideas consumer-up, not ego-down; We believe that it’s our responsibility to deliver business results for our clients.
