Since 1989, SHI International Corp. has helped organizations change the world through technology. We’ve grown every year since, and today we’re proud to be a $16 billion global provider of IT solutions and services.
Over 17,000 organizations worldwide rely on SHI’s concierge approach to help them solve what’s next. But the heartbeat of SHI is our employees – all 7,000 of them. If you join our team, you’ll enjoy:
Our commitment to diversity, as the largest minority- and woman-owned enterprise in the U.S.
Continuous professional growth and leadership opportunities.
Health, wellness, and financial benefits to offer peace of mind to you and your family.
World-class facilities and the technology you need to thrive – in our offices or yours.
The Sr. Solution Marketing Manager – Cybersecurity drives the positioning and go-to-market activation of SHI’s cybersecurity portfolio, translating complex technical capabilities into compelling customer outcomes, differentiated narratives, and sales-ready solutions that accelerate pipeline growth and revenue.
They partner with business leaders, technical experts, sales, and cross-functional marketing teams to develop solution offerings, shape market-facing messaging, activate launches, and use customer insights to keep SHI's cybersecurity portfolio relevant, competitive, and aligned to buyer needs.
Role Description
Go-to-Market Leadership:
Translate executive business goals (pipeline, growth, churn reduction) into performance-focused GTM plans
Develop marketing strategies that address both business decision makers and technical audiences, including analysts, architects, CIOs, CTOs and CISOs.
Partner with the cybersecurity practice to understand product strategy and roadmaps, distill key differentiation and value into core product positioning and messaging.
Partner closely with sales and enablement teams.
Roadmap SHI product and services priorities across launches, new releases, content, campaigns, events, and sales initiatives.
Positioning and Messaging:
Define clear, customer-friendly solution narratives and positioning.
Differentiate SHI in the market by clearly defining our unique value proposition, connecting products and services into a unified customer story.
Create targeted solution playbooks with persona-specific content (CISO, CIO, etc.) to target SHI customers and prospects.
Market Analysis:
Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs
Translate market insights and analyst information into actionable recommendations.
Act as the voice of the customer to inform product development, solution packaging and marketing strategies.
Sales Enablement, Product Launches and Adoption:
Work with creative teams to craft high-impact marketing and sales assets: messaging frameworks, ROI stories, sales sheets, and battlecards.
Equip pre-sales and non-technical teams with messaging, use cases, and playbooks, so they can confidently position SHI solutions and outcomes.
Support advocacy programs with case studies and customer success story development.
Content and Demand Generation:
Pipeline Ownership: Help achieve demand generation goals by creating and executing campaigns that drive qualified marketing leads into the pipeline.
Partner with content and editorial teams to develop a wide range of compelling content that resonates with the IT and procurement buyers and guides them through the purchase journey including blogs, reports, etc.
Thought Leadership and Analyst Relations:
Support cybersecurity thought leadership programs by supporting owned and earned media initiatives.
Support analyst relations, enhancing SHI’s cybersecurity position in the market.
Performance Metrics:
Define and track key performance indicators (KPIs) to measure the success of marketing initiatives and continuously optimize strategies based on data and feedback.
Provide updates to senior leadership on key strategic initiatives and plans.
Analytical Thinking: Can synthesize complex data, identify patterns, draw insights, and present findings clearly and understandably.
Business Acumen: Can evaluate market trends and competitive landscape to identify opportunities and risks.
Communication: Can effectively communicate complex ideas and information to diverse audiences and can facilitate effective communication between others.
Creativity: Can generate innovative ideas that significantly impact processes, products, or services.
Customer-Centric Mindset: Can proactively engage with customers to understand their needs and expectations. Develops and implements strategies to enhance customer satisfaction and loyalty.
Decision-Making: Can analyze complex information, predict long-term consequences, and make decisions that align with strategic goals.
Project and Goal Focus: Can optimize resources and efforts to ensure project goals are met efficiently.
Strategic Thinking: Can analyze situations and can lead the development and execution of strategic initiatives.
Collaboration: Can proactively seek out diverse perspectives, facilitate open communication among team members, and drive toward consensus and action.
Follow-Up: Can proactively identify tasks that require follow-up, initiate necessary actions, and contribute to efficient workflow management.
Skill Level Requirements
Excellent copywriting ability - Intermediate
Ability to understand the audience and adapt communications accordingly. - Intermediate
Ability to create compelling and exciting messages that help SHI differentiate from our competitors. - Intermediate
Ability to generate compelling, high-quality content across various digital formats. - Intermediate
Proficiency in the entire Microsoft 365 Suite. - Intermediate
Strong stakeholder management skills - Intermediate
Excellent time management and organizational skills. - Intermediate
Ability to manage a high-volume role and multi-task several projects at once. - Intermediate
Ability to take ownership of assigned workload/projects and follow through to completion in a fast-paced environment. - Intermediate
Ability to work effectively within all levels of a large, distributed organization, internally and externally. - Intermediate
Other Requirements
Completed Bachelor’s degree or relevant work experience required
5+ years of product, services or solutions marketing experience, preferably at high-growth B2B SaaS, hardware or IT services companies
Experience in B2B marketing, with exposure to both enterprise and SMB businesses
Ability to think strategically and develop comprehensive go-to-market plans
Strong technical literacy (particularly in AI) with the ability to understand and simplify complex concepts for different audiences
Proven ability to execute successful product launches that drive awareness and pipeline.
Strong ability to craft compelling messaging and positioning for technology products and services.
Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces
Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
Metrics-driven and focused on driving incremental results
Natural curiosity and empathy for customers and their challenges
Position may require up to 25% travel
Preferred Skills:
Outstanding organizational skills to define and balance multiple projects with tight deadlines effectively within a dynamic environment.
A natural collaborator with a willingness to drive hands-on tactical execution
- A winning attitude that inspires optimism, fun, and the desire to always be learning
#LI-AR115
The estimated annual pay range for this position is $145,000 - $175,000 which includes a base salary plus bonus. The compensation for this position is dependent on job-related knowledge, skills, experience, and market location and, therefore, will vary from individual to individual. Benefits may include, but are not limited to, medical, vision, dental, 401K, and flexible spending.
Equal Employment Opportunity – M/F/Disability/Protected Veteran Status
Skills Required
- Completed Bachelor's degree or relevant work experience
- 5+ years of product, services or solutions marketing experience
- Experience in B2B marketing with enterprise and SMB exposure
- Proficiency in the Microsoft 365 Suite
- Excellent copywriting ability
- Strong technical literacy, particularly in AI
- Proven ability to execute successful product launches
- Strong ability to craft messaging and positioning for technology products
- Excellent written and verbal communication skills
- Ability to manage multiple projects simultaneously and prioritize work
- Metrics-driven with ability to define and track KPIs
- Position may require up to 25% travel
- Outstanding organizational skills to balance multiple projects (preferred)
- Collaborative, hands-on execution orientation (preferred)
- Positive, growth-oriented attitude and eagerness to learn (preferred)
SHI International Corp. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SHI International Corp. and has not been reviewed or approved by SHI International Corp..
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Healthcare Strength — Feedback suggests the medical, dental, vision, and pharmacy offerings are comprehensive, with multiple plan options, telemedicine access, and solid ancillary coverage.
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Wellbeing & Lifestyle Benefits — Feedback suggests onsite fitness centers, wellness programs that can reduce premiums, and discounts/purchase programs provide meaningful lifestyle support.
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Strong & Reliable Incentives — Feedback suggests commission structures in sales and premium totals in certain technical presales roles create notable upside potential for strong performers.
SHI International Corp. Insights
What We Do
Think of SHI as your personal technology concierge. We connect your team with the IT solutions and services you need to support your organizational growth and employee experience. Whether you’re building a modern hybrid workplace, defending against an evolving threat landscape, making the cloud work harder for you, or searching for ways to optimize your software portfolio, our friendly 6,000-person team is ready to solve what’s next for your organization. Our in-house data center integration, device configuration, and deployment and license advisory services, plus our top-tier status with vendors and flexible financing make life simpler for IT decision makers. Execute your IT vision with stress-free, scalable solutions you – and your people – will love. SHI is proud to be the largest Minority/Woman Owned Business Enterprise (MWBE) in the United States.
