Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
The Marketing Technology (MarTech) team is a newly formed team building the measurement, attribution, and operations infrastructure that powers user acquisition across Match Group's portfolio of dating apps: Tinder, Hinge, Match, Chispa, The League, Plenty of Fish, and more.
Our charter spans the full path: the marketing and attribution SDKs embedded in the apps, the server-side event delivery that feeds our ad platforms and warehouse, and the tooling marketers use to run campaigns, manage creative, and sync audiences.
About the roleWe're hiring a versatile engineer who can work on a mobile platform (iOS or Android) and the backend / full stack. You'll be hands-on in the apps, instrumenting them and building the server-side services behind them, as well as on the marketing operations tooling our teams run on. This is a rare full-spectrum role for someone who genuinely likes owning a feature from the client SDK all the way to the server.
This is a ground-floor opportunity. Because the team is early and serves the entire Match Group portfolio, you'll build the marketing technology that every brand relies on, contribute to the team's foundations and standards as they take shape, and grow your scope alongside the team. You'll also help power our move toward more AI-native marketing operations, building the tooling and agent-ready infrastructure that lets our marketers work in fundamentally new ways. It's a great place to grow: the work has real reach, and there's room to take on more as you do.
Most of all, we're looking for someone who's genuinely passionate about marketing technology: you're excited by attribution, measurement, and the systems that make marketing work, and you want to go deep on the domain rather than treat it as just another stack.
What you'll work on:
Marketing and attribution event instrumentation in our iOS and Android apps
Privacy and consent handling
Event delivery that feeds our attribution partners, ad platforms, and data warehouse
Programmatic ad-platform management
Marketing tooling such as creative management systems and Audience syncing
AI/agent-driven workflows and MCP’s
Work on this team spans two broad areas, and you'll move between them as priorities shift:
MarTech implementation - keeping our foundational MarTech stack on the clients healthy and well-maintained:
Marketing operations tooling - building the platforms and services marketers and analysts run on:
What we're looking for:
4+ years building and shipping production software, with hands-on experience on iOS (Swift) or Android (Kotlin), including SDK integration and the App Store / Play Store release lifecycle
Full-stack / backend experience: building APIs and server-side services in a modern language (e.g. Node, Python, Go, or Kotlin), or a strong foundation and the drive to grow into it
Familiarity with cloud infrastructure and CI/CD
Demonstrated ability to take ambiguous or unowned problems (several items in this scope have no current owner) and drive them to resolution
Active, effective use of AI tooling (Claude Code, Copilot, etc.) to ramp on unfamiliar code and ship faster
Comfort owning your work end to end and moving between the client and the backend
Interest in building MCP servers/tools to expose our platforms to Claude and other agents
Nice to have
- Experience across both iOS (Swift) and Android (Kotlin)
Experience with marketing / attribution SDKs (AppsFlyer, Firebase, Adjust, Branch), SKAdNetwork, and the Google Play Install Referrer API
Ad-platform APIs (Meta, Google Ads, TikTok) and server-side tracking (Meta CAPI, server-side GTM)
Experience building LLM-powered or agentic tooling, including MCP
MarTech / AdTech domain background
- Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
- Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
- Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
- Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect all of us to do the same.
- Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
- Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.
Skills Required
- 4+ years building and shipping production software with hands-on iOS (Swift) or Android (Kotlin) experience, including SDK integration and App Store/Play Store release lifecycle.
- Full-stack/backend experience building APIs and server-side services in a modern language (e.g., Node, Python, Go, or Kotlin).
- Familiarity with cloud infrastructure and CI/CD practices.
- Demonstrated ability to take ambiguous or unowned problems and drive them to resolution.
- Active, effective use of AI tooling (e.g., Claude Code, Copilot) to ramp on unfamiliar code and ship faster.
- Comfort owning work end-to-end and moving between client SDKs and backend services.
- Interest in building MCP servers/tools to expose platforms to Claude and other agents.
- Experience across both iOS (Swift) and Android (Kotlin).
- Experience with marketing/attribution SDKs (AppsFlyer, Firebase, Adjust, Branch), SKAdNetwork, and Google Play Install Referrer API.
- Familiarity with ad-platform APIs and server-side tracking (Meta, Google Ads, TikTok, Meta CAPI, server-side GTM).
- Experience building LLM-powered or agentic tooling, including MCP.
- Background in MarTech/AdTech domain.
Match Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Match Group and has not been reviewed or approved by Match Group.
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Retirement Support — Employer matching on retirement savings and access to an employee stock purchase program are highlighted as standout elements. Feedback suggests this creates strong long-term financial support as part of total rewards.
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Parental & Family Support — Fully paid parental leave, fertility and family-forming support, and childcare resources are emphasized across materials. Feedback suggests these benefits meaningfully support different family needs.
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Leave & Time Off Breadth — Generous PTO, numerous paid holidays, wellness and volunteer time, and other special leave options are consistently described. Feedback suggests the breadth of time-off options helps sustain work-life balance.
Match Group Insights
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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