Are you passionate about driving impactful social media strategies that push the boundaries for top-tier B2B brands? We are seeking a Senior Social Strategist with a deep understanding of digital brand strategy and a proven track record of working on large, leading brands. You’ll be at the forefront of developing comprehensive, cross-functional strategies across social platforms that bring together organic (owned), paid, influencer, UGC (user-generated content), social search, and community management in one cohesive plan.
In this role, you’ll collaborate closely with creatives, paid social teams, and data experts to deliver integrated, high-impact strategies that not only engage audiences but also align with broader business goals. Your expertise in social platforms, tools, and tactics will help build a collaborative ecosystem, ensuring that our clients are always one step ahead in the ever-evolving digital space.
You Will:
- Lead the creation and execution of innovative social media strategies for B2B brands, ensuring alignment with business objectives
- Develop holistic, cross-platform strategies that integrate owned, earned, influencers, UGC, social search (e.g., GIFs/memes), and community management.
- Build and maintain platform relationships, staying up to date with platform innovations and trends
- Conduct comprehensive audits of social media accounts to identify optimization opportunities and drive greater engagement
- Collaborate with cross-functional teams—creative, paid social, data, and content partners—to implement new tactics and engagement strategies
- Oversee content calendar management, ensuring all content is optimized for social-first engagement
- Analyze social media performance metrics, providing insightful reports and data-driven recommendations
- Lead influencer programs and develop organic social media initiatives to boost brand visibility and engagement
You Have:
- 6+ years of experience in a senior social strategist, content strategist, brand manager, social media manager, or similar role within the digital marketing space
- Experience leading social strategy for large B2B brands with demonstrated success
- Strong understanding of social platforms, audience behavior, and the tools and tactics available to innovate within the space
- Proven ability to leverage data and insights to drive strategy, ensuring that every decision is tied to measurable outcomes
- Expertise in working on major social platforms (e.g., Facebook, Instagram, LinkedIn, TikTok), analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite, Sprinklr), and other digital marketing resources
- Demonstrated ability to collaborate with creatives and subject matter experts to turn concepts into compelling campaigns
- Experience managing social content calendars, influencer programs, and engaging user-generated content to drive community growth
- A passion for social media, with a commitment to staying ahead of industry trends and best practices
- Desire and proven track-record of collaborating with creative, other strategists and client service teams.
- Strong presentation skills
- Proven track record of building strong relationships with clients
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, sick days, and flex days
- Access to online services for families and new parents
- Extensive winter holiday office closures
- Summer Fridays (off at 3:00 PM local time every Friday)
- Diversity and Inclusion Board with 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$70,000—$80,000 CAD
Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to [email protected].
We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Top Skills
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
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