Sr. Social Media Associate – Brilliant Earth, New York, NY
Position Overview
Brilliant Earth is seeking a dynamic Sr. Social Media Associate to join the Brand Team. This is a crucial role in shaping and executing our social media strategy across multiple platforms. We are looking for a creative individual that can balance data driven decisions with strategic and creative content planning. This role will be responsible for driving growth across our social media channels, with an expert approach to Instagram and TikTok.
As Brilliant Earth’s Sr. Social Media Associate, you will execute the social media strategy, work closely with creative and content partners, and will be responsible for the daily management of channel operations (copywriting, content planning & content creation), as well as reporting and leveraging community insights to inform new content. The Sr. Social Media Associate is responsible for achieving the goals of building sustainable online communities, increasing brand awareness, deepening customer engagement.
Key Responsibilities:
Strategy & Planning:
- Develop and maintain a comprehensive social media content calendar spanning Instagram (Reels, Feed, Stories), TikTok, and supporting platforms like Pinterest and Facebook
- Brief and plan into upcoming product launches and seasonal campaigns, developing the social-first approach to bring these opportunities to life
- Create detailed briefs for internal teams and various external partners, including freelancers and influencer agencies
- Report monthly on performance of content across platforms, using data and analytics to optimize performance
- Ideate and bring a social perspective to the larger marketing team by assisting with social-first extensions of large integrated marketing campaigns, seasonal and content tentpoles, and partner marketing opportunities and advocating for key creative assets, giveaways, and unique offers to drive engagement
- Partner with our community manager on social listening and advocate for the voice of the customer to the larger Brilliant Earth team to share customer insights and sentiment around product/service launches.
- Provide monthly and quarterly social reports that include social performance information, key highlights, areas of opportunities, and social learnings.
Social Platform & Content Creation
- Generate innovative ideas for engaging content across all platforms, balancing virality with effective growth across channels
- Develop and create Instagram Stories on Canva, leveraging in house content creation
- Assist in editing Reels and TikToks that are produced in house
- Edit and select photos to develop content for all channels, including leading the copy creation for all social channels Edit photos and videos to align with brand aesthetics
- Work with the brand partnerships team to optimize our influencer content strategy
- Source potential influencers for collaborations and develop comprehensive briefs for their content creation
- Actively monitor social media accounts and track engagement metrics to identify opportunities to yield more engagement and reach.
- Analyze competitor activity on an ongoing basis to provide applicable learnings that will inform the social strategy
- Manage and optimize Instagram, Meta, and Pinterest boost campaigns
- Manage UGC rights request process to capture great UGC content from Instagram and TikTok tags
- Schedule and post all content across channels (TikTok, Instagram, Pinterest, X, Meta), including creating UTM links, either in real time, or through existing platforms like Dash Hudson
Qualifications
- 3-5+ years of experience with proven history of social media strategy execution and demonstrated audience development success within brands or agencies
- Experience working with social media platforms and enterprise tools including Dash Hudson, Instagram, Twitter, Facebook, LinkedIn, TikTok, Snapchat, Pinterest, Sprinklr, Google Analytics, etc
- Strong understanding of social media analytics and reporting tools, with the ability to translate data insights into actionable strategies
- Demonstrated experience with full-cycle social media brand management, including: creating content calendars, briefing, executing content creation and posting, analyzing results and sharing insights.
- Ability to build collaborative partnerships across the organization, including receiving and providing constructive feedback, working together to ensure best brand performance across channels. Strong written and verbal communications skills and a demonstrated ability to effectively interact across business functions to deliver effective marketing programs.
- Robust project management skills, including the ability to multi-task effectively and manage workflows and create effective and efficient processes .
- Passion for social media, including keeping up on new trends and industry standards.
- Ability to build successful partnerships with external partners, including freelancers, agencies and influencer partners.Thrives as a self-starter in a fast-paced, team-centric environment with impeccable organization and attention to detail.
- Passion for understanding fashion and retail; ability to spot and leverage pop-culture and emerging trends that matter to our brand and consumer; skillful at storytelling
What We Offer:
At Brilliant Earth, we’re passionate about the employee experience. That’s why we offer an excellent training program and endless opportunities for career growth! In addition, we offer competitive compensation and a robust benefits package, including:
- Insurance. Medical, dental, and vision insurance kick in on the first day of your 2nd month!
- 401k match. We know that saving for the future is important. That's why we offer a generous 401k match.
- Open PTO Policy. We know it’s important to recharge and relax.
- Disability and Life insurance. 100% employer-paid.
- Pre-Tax Commuter Benefits.
- Continued Education. Company-sponsored learning in leadership, professional skills, diversity & inclusion, and access to tuition reimbursement for role-specific trainings.
- Employee Discounts. As an employee at Brilliant Earth, you’ll receive a generous discount on our jewelry.
- Wellness Benefits. We offer access to exclusive discounts on gym memberships and more, as well as an Employee Assistance Program for 24/7 access to counseling.
- Giving Back and Volunteer Opportunities. In addition to our giving back programs, our teams support local initiatives and spend time together by volunteering
The targeted budget for this position is $55,000 - $80,000. This compensation budget range may be adjusted at any time at the discretion of the company.
More About Us
Top Skills
What the Team is Saying
What We Do
In 2005, we launched Brilliant Earth to raise the standards in the jewelry industry while creating beautiful fine jewelry that is different in every way – how it’s made, how it’s sold, how it’s sourced and crafted, and how it gives back. As a result, we go beyond current industry practices for sourcing, use recycled precious metals to minimize our environmental footprint, and support environmental and social causes through our giving back initiatives. Or Mission is to cultivate a more transparent, sustainable, compassionate, and inclusive jewelry industry. Our Mission and ESG Goals are underpinned by our foundational pillars:
We believe that demonstrating transparency, through ethical business practices and governance, and enforcing rigorous protocols for sourcing environmentally and socially responsible materials are key to driving change in our industry.
Our products are designed to be loved for generations, and we seek to reduce our environmental footprint by keeping our jewelry circular and embedding environmental sustainability throughout our operations and value chain.
We seek ways to create lasting impact, not just in our own value chain and customer communities but also across artisanal small scale mining communities where gemstones and precious metals are sourced.
We are committed to creating a representative jewelry industry through our unique products and inclusive experiences for customers, and through a company culture that emphasizes equitable recruiting practices and invests in our diverse employee base.
Why Work With Us
Our Mission is to cultivate a more transparent, sustainable, compassionate, & inclusive jewelry industry. Since our founding in 2005, this Mission has been at the core of everything we do. Our community of collaboration, respect and encouragement welcomes hard working team players who are ready to make an impact and grow with us.
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Brilliant Earth Offices
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Employees engage in a combination of remote and on-site work.
