Sr. Manager, Organic Search
Are you looking for a place where you can bring your experience in leading a team in the analysis of Organic Search performance and identification of opportunities for performance improvement, with the end goal of driving revenue from higher search rankings and keyword conversion?
Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
Bring your experience and be empowered to innovate.
As a Sr. Manager, Organic Search on the Digital Marketing team, a typical day for you will include:
- Lead the development of SEO, GEO and GBP strategies for multiple brands.
- Develop roadmaps of activities and project manage assignments.
- Organic search point person for head of marketing, brand presidents and other departments for the brands you are responsible for.
- Collaborate with the Director of organic search, other organic search team members, local performance marketing leads, other digital marketing team leads, and brand managers to drive performance improvements for managed brands.
- Collaborate with technical SEO lead, content lead, Product and IT on website migration projects. Lead content and on-page related projects related to site migrations. Assist with technical SEO and GEO projects related to site migrations.
- Perform technical website audits to identify obstacles that may prevent optimal indexation of managed websites. Provide technical SEO recommendations to improve organic performance.
- Perform keyword analysis to identify content opportunities including for existing URLs and new landing pages (content gaps).
- Monitor performance across managed brands. Deliver and present performance reports to Organic Search Director, leadership and brand team. Deliver ad-hoc reports.
- Ensure implementation of SEO, GEO and GBP best practice guidelines and documentation.
Bring your skills and be inspired to achieve success.
(Required qualifications)
- Experience:
- 7+ years of experience in Digital Marketing, Data Analysis, or a related field.
- 2+ years of experience managing a team of SEO and Content professionals preferred but not required.
- Strong experience with SEO required; Deep understanding of search engine ranking criteria, including local ranking factors.
- Out of the box thinking, curiosity on customer behavior and generative engine changes
- Adept on using data to drive decision making
- Collaborative and skilled in both written and oral communication
- Skills:
- Proficiency in Google Analytics, Google Search Console, Bing Webmaster Tools, Microsoft Word, Excel, and PowerPoint required.
- Comfort with SEO tools such as SEM Rush and Ahrefs and AccuRanker
- Ideal candidate is self-motivated, confident and passionate.
- Skilled in project management; Highly organized and detail oriented. Familiarity with Monday.com; SmartSheets preferred.
- Proficient in oral and written communication; comfortable presenting ideas to executive groups and key stakeholders
- Problem solving and analysis skills in varied situations.
- Ability to write reports, business correspondence, and presentation materials.
- Education:
- Bachelor's Degree in Digital Marketing; or a related field
- Schedule / in-office requirements:
- Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
- Our office locations are:
- 500 E John Carpenter Fwy, Irving, TX
- 1010 N University Parks Drive, Waco, TX
Bring your goals and be enabled to reach them.
- Competitive Pay: Commensurate with experience
- Schedule: Full-time, Monday – Friday, 8 AM – 5 PM local time zone
- Benefits: Check out our benefits offerings here: Neighborly Benefits
- Financial Benefits: Equity and bonus opportunities
Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.
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Brand:
Neighborly - USA Shared Services
What We Do
Neighborly is a holding company of 21 service brands focused on repairing, maintaining and enhancing consumers’ homes and businesses and is the world’s largest home services franchisor serving 8.9 million+ customers. The company operates online platforms that connect consumers to service providers in their local communities that meet their rigorous standards as a franchisor across 14 service categories in the United States and in Canada. The company was founded in 1981 as Dwyer Group and is based in Waco, Texas. Neighborly now has nearly 3,600 franchisees and 10 corporate support centers throughout North America, U.K. and Germany.
