At PitchBook, a Morningstar company, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We’re deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company.
Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there’s going to be some ambiguity along the way, but we excel when we challenge ourselves. We’re willing to take risks, fail fast, and do it all over again in the pursuit of excellence.
If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you.
About the Role:
The Marketing team fuels PitchBook’s growth by generating demand, advancing brand awareness, and delivering digital experiences that convert and retain clients. We partner with Sales, Customer Success, Product, and Research to make PitchBook’s data and insights accessible to global audiences. Within Marketing, the SEO function ensures our digital presence is discoverable, competitive, and continually optimized in a changing search landscape.
The Sr. SEO Manager will be responsible for developing and implementing effective search engine optimization (SEO) strategies that drive measurable growth and strengthen PitchBook’s organic search visibility. This role emphasizes scalable SEO tactics and content strategies as well as generative engine optimization (GEO) and answer engine optimization (AEO) to expand visibility across global markets. The Sr. SEO Manager will also leverage technical SEO expertise to ensure site health, performance, and discoverability at scale. Collaboration is key—working closely with product, content strategy, performance marketing, campaigns, demand generation, creative, marketing operations, news, and research. The ideal candidate is an SEO expert who is highly analytical, able to design and run strategic experiments, and comfortable operating at both the strategic and tactical level.
Primary Job Responsibilities:
- Develop and execute SEO roadmaps across technical, content, GEO/localization, and AEO initiatives
- Manage SEO agency relationships—setting strategy, ensuring accountability, and driving measurable ROI
- Act as a trusted partner across teams, ensuring SEO strategy aligns with company priorities
- Lead technical audits to resolve crawl, indexation, schema, performance, and site architecture issues
- Partner with engineering to scale site performance and optimize for speed, reliability, and scalability
- Implement automated interlinking and scalable sitewide SEO enhancements
- Guide content and editorial teams on keyword targeting, scalable topic clustering, and structured data
- Develop and oversee scalable link-building programs that strengthen domain authority and visibility
- Drive SEO initiatives that increase organic traffic and engagement to News & Insights
- Design and run SEO experiments (A/B, multivariate) to validate hypotheses and inform strategy
- Use data-driven insights to refine tactics and continuously optimize for both users and search engines
- Define SEO KPIs and build reporting dashboards covering rankings, traffic, conversions, and ROI
- Deliver regular performance updates and insights across the Digital Team and leadership
- Stay ahead of evolving algorithms, GEO/AEO opportunities, and SEO best practices
- Champion emerging tactics and technologies that keep PitchBook competitive
- Lead SEO strategy for a high-impact digital growth channel with visibility across the business
- Manage an SEO agency and partner with internal teams to scale programs globally
- Drive growth in targeted organic traffic to News & Insights and other priority sections of PitchBook.com
- Thrive in a collaborative culture that values curiosity, innovation, and measurable impact
- Support the vision and values of the company through role modeling and encouraging desired behaviors
- Participate in various company initiatives and projects as requested
Skills and Qualifications:
- Bachelor’s degree preferred
- 7+ years of SEO experience with at least 2+ years managing SEO agencies or external vendors
- Proven success with scalable SEO tactics (interlinking, content expansion, link building)
- Strong expertise in technical SEO (crawl/indexation, structured data, hreflang, site architecture)
- Experience with international SEO
- Skilled with enterprise SEO and analytics tools (Screaming Frog, SEMrush, GSC, GA4, Looker, Tableau)
- Hands-on experience running SEO experiments and reporting on results
- Excellent communicator who can translate tactical SEO into clear business outcomes
- Proactive, collaborative, and comfortable in a fast-paced, cross-functional environment
Benefits + Compensation at PitchBook:
Physical Health
- Comprehensive health benefits
- Additional medical wellness incentives
- STD, LTD, AD&D, and life insurance
Emotional Health
- Paid sabbatical program after four years
- Paid family and paternity leave
- Annual educational stipend
- Ability to apply for tuition reimbursement
- CFA exam stipend
- Robust training programs on industry and soft skills
- Employee assistance program
- Generous allotment of vacation days, sick days, and volunteer days
Social Health
- Matching gifts program
- Employee resource groups
- Subsidized emergency childcare
- Dependent Care FSA
- Company-wide events
- Employee referral bonus program
- Quarterly team building events
Financial Health
- 401k match
- Shared ownership employee stock program
- Monthly transportation stipend
*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.
Compensation
- Annual base salary: $120,000-$132,541
- Target annual bonus percentage: 10%
Working Conditions:
At the heart of our company is a belief in the power of in-person collaboration. Being together in the office fuels our creativity, strengthens our connections, and drives the innovation that sets us apart. Our culture is built on spontaneous moments—those hallway conversations, whiteboard brainstorms, and shared celebrations in each of our global offices—that simply can’t be replicated remotely. This role is expected to be in the office 5 days a week.
The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.
Life At PB:
We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It’s our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we’ve heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.
We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.
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Top Skills
What We Do
We’re a rapidly growing financial data and software company covering the private and public financial markets. Through our award-winning product, we provide comprehensive data and analysis on the capital markets to help professionals discover and execute opportunities. An independent subsidiary of Morningstar, PitchBook currently has offices in Seattle, San Francisco, New York, London, and Mumbai.
Why Work With Us
At PitchBook, culture isn’t just working hard and having fun—it’s believing in what we do and having the desire to grow as much as our company does. We take pride in fostering a learning environment where development is key and your input is valued.
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