Your Opportunity, Your Team
The Sr Retention Marketing Specialist supports QVC and HSN, and owns the strategy, optimization, and execution of triggered email campaigns that drive retention and revenue.
You will be the dedicated owner of a triggered email program across two iconic retail brands. You will shape how customers experience key moments in their journey, from behavior-based and transactional communications to personalized lifecycle messaging. Your work will directly influence a program expected to deliver more than 25% of total email revenue while helping improve the customer experience through smarter targeting, stronger creative, and continuous testing.
Where You'll Work
This role is hybrid and will require you to be onsite in West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, NJ, DE. Relocation assistance is not available for this role.
What You'll Do
- Own the strategy and optimization of triggered email campaigns for QVC and HSN
- Manage campaign performance across customer journeys, using data and testing to improve engagement, conversion, and revenue
- Analyze results in Adobe Analytics, Tableau, Bluecore, and retention marketing reports to identify trends, gaps, and growth opportunities
- Partner with the Test & Learn team to develop A/B and multivariate tests across audience, timing, messaging, and creative
- Collaborate with internal and external partners to review campaign performance and act quickly when KPIs are not meeting expectations
- Improve the customer experience by delivering and relevant lifecycle communications
- Translate insights into clear recommendations that support year-over-year growth in triggered email revenue
What You'll Bring
- 2+ years of experience in email marketing, lifecycle marketing, CRM marketing, retention marketing, or ecommerce marketing
- Experience building triggered or automated email campaigns
- Experience using analytics and marketing tools such as Bluecore, Adobe Analytics, Tableau, or similar platforms
- Experience using data to identify opportunities and optimize campaign performance
- Experience with A/B testing and campaign optimization
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
#LI-ST4
Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.
QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [email protected] for assistance.
If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.
Skills Required
- 2+ years of experience in email, lifecycle, CRM, retention, or ecommerce marketing
- Experience building triggered or automated email campaigns
- Experience using Bluecore, Adobe Analytics, Tableau, or similar analytics and marketing platforms
- Experience using data to identify opportunities and optimize campaign performance
- Experience with A/B testing and campaign optimization
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience
QVC Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about QVC Group and has not been reviewed or approved by QVC Group.
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Healthcare Strength — Healthcare coverage is positioned as broad, including medical, dental, vision, prescription coverage, and company-paid life insurance and AD&D. Additional wellness supports like confidential counseling and condition-management programs are also part of the offering.
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Flexible Benefits — Flexible work arrangements such as remote work, flextime, and compressed schedules are available in parts of the organization. Spending-account options like HSA and FSA are included within the benefits mix.
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Retirement Support — Retirement support includes access to a 401(k) plan with company matching, and some sources also reference a pension plan. Performance bonuses are also described as available for some employees.
QVC Group Insights
What We Do
Curated Experiences. Infinite Possibilities.® We believe in a Third Way to Shop® – beyond transactional ecommerce or traditional brick-and-mortar stores – for customers who crave engaging shopping experiences. We're a select group of diverse businesses that provide customers with curated collections of unique products, made personal and relevant by the power of storytelling. We combine the best of retail, media, and social to curate experiences, conversations, and communities for millions of highly discerning shoppers. We bring joy, inspiration, and humanity to shopping. We also curate large audiences, across our many platforms, for our thousands of brand vendors. Qurate Retail Group comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road®. We reach approximately 218 million homes worldwide via 14 television networks and reach millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations. We're a world leader in video commerce globally, among the top ecommerce retailers in North America (according to Digital Commerce 360), and a leader in mobile commerce and social commerce.
