Sr Regional B2B Marketing Manager

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

** This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three (3) days per week. The successful candidate will be located in one of the following locations: Bellevue, WA; Overland Park, KS; Ravinia, GA; New York, NY; Frisco, TX or Downers Grove, IL**
Job Overview
The Senior B2B Events Marketing Manager will manage a set of National events targeting growth in our Enterprise, Strategic and SMB segments, from vertical and industry tradeshows to curated owned hospitality programs and executive networking. The Manager will lead all aspects of the event marketing process including strategy and positioning, speaker and content management, creative and demand gen development, audience acquisition and lead capture, sales/executive collaboration and communication, performance tracking, and budget. This role will have a critical lens on developing and executing events that drive measurable business outcomes, in addition to T-Mobile for Business brand, business priorities, and communication objectives. The role will work cross-functionally with multiple internal departments, external partners, properties, agencies, and senior-level leadership.

Job Responsibilities:

• Strategy & Positioning: Define business goals, event objectives, audience targeting, guest experience, key messaging, and budget
• Speaker Session Management: Curate compelling session topics that align with business goals, securing speakers, coordinating presentation development, and onsite POC.
• Branding and Creative: Own creative execution through agencies to produce event-ready assets, in partnership with Brand and Legal for compliance.
• Audience Acquisition: Develop assets (target lists/criteria/invite copy/landing page) to drive attendance, communicate internally and drive demand gen.
• Lead Capture: Begin with the end in mind. Develop lead capture and conversion plan, including Salesforce integration, post-event follow-ups, CTA.
• Demo & Partner Management: Select the right solutions/partners to showcase, develop compelling narratives, ensure alignment with target audience and event themes, onsite POC.
• Sales/Executive Collaboration: Communications with all stakeholders – internal marketing, sales, execs, partners – to ensure collaboration, alignment and progress to goals. Onsite POC.
• Performance Tracking: Debrief, recaps and reconciling of all data inputs for effective monitoring of event performance (account/buying group reach, funnel lift, etc)
• Research, identify and recommend new opportunities for event marketing partnerships.
• Supervise and coordinate event budget
• Train and lead event marketing staff for each event
• Maintain active project plans and event documentation for all events

Education and Work Experience:

• Bachelor’s Degree Event Management, Marketing, Communications, Business or related field
• 4-7 years experience in creating and leading high-profile events to drive business and brand growth.
• B2B event experience required.
• 4-7 years Experience in developing and executing major events. (Preferred)
• Strong background leading cross-functional teams and agency partners.
• Telecom & Tech experience  (Preferred)
• Event coordination (Required)

#LI-Corporate

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): Yes
DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Base Pay Range: $88,300 - $159,300

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ344310¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.