Sr Regional Marketing Manager - East

At T-Mobile, we invest in YOU!  Our Total Rewards Package ensures that employees get the same big love we give our customers.  All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That’s how we’re UNSTOPPABLE for our employees!

As a Regional Marketing Manager for T-Mobile Fiber Field Marketing you will be responsible for coordinating custom marketing plans for a designated region of the US. Working inside the corporate marketing team this role will liaison with shared services and local intelligence to craft acquisition strategies designed to improve performance results. This role will work closely with cross functional internal support teams to oversee and execute regional plans ensuring strategic alignment with market-specific demands and data-driven strategies. Using insights from current and past campaigns this role will adapt and develop marketing strategies that align to company priorities and deliver on commercial and brand objectives. Strategic partnership with commercial, operations, media and analytics is a must. An understanding of the evolving home internet/Fiber space, or a proven ability to quickly learn complex programs and technologies, is critical for success. Using research, insights, competitive intel, and segmentation data this position will work with channel and product leads to foresee challenges and tactical solutions. This opportunity is a bold and exciting role for a marketing professional with a passion for building comprehensive plans designed to enhance long term key objectives.

Responsibilities: 

• Develop local marketing plans in conjunction with other broadband marketing teams and shared resources leading to budget allocations and KPI targets. 

• Leverage data, analytics and segmentation to identify opportunities and insights and translate needs into executable integrated media and cross-channel acquisition plans.

• Leverages localized competitive intelligence for Fiber products working closely with Commercial marketing local leads.

• Partners with internal media teams and agencies to stay on budget and on target for leads goals

• Manage and maintain brand standards for in-market activities, including logo usage, creative execution, and experiential agency compliance.

• Also responsible for other Duties/Projects as assigned by business management as needed.

Qualifications: 

• Bachelor's degree in Marketing, Communications, Business Management, or related field of study. Master's/Advanced degree preferred.

• 5 years of marketing experience in authoring and implementing national integrated marketing plans with recognized B2C brands

• 3 years of delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution.

• Digital Marketing:  Solid understanding of digital marketing fundamentals and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical.

• Consumer Insights:  Experience applying consumer insights to improve campaign targeting, delivery, performance, etc.

• At least 18 years of age

• Legally authorized to work in the United States

Travel: Some travel required

Base Pay Range: $82,300 - $148,500

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ335748¶dox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing!
As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable!
T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.