Sr. Regional Market Insight & Analytics Manager

JOB DESCRIPTION:

ROLES & RESPONSIBILITIES

Summary:

Role: The Senior Regional Market Insights role is responsible for identifying meaningful and compelling insights that will drive Business Growth on the Abbott Nutrition Regional Cross Border eCommerce (“CBEC”) business. Responsibilities include identifying consumer preferences and insights, competitive trends, commercial opportunities and risks, as well as ensuring accurate market and share forecast reporting for the financial cycle process. The role will also provide strategic insights and analytics support to cross-functional teams across Marketing, Key Account Managers, Finance, distributors, customers, country teams and executive leadership. The role is an opportunity to implement best practices for insights and analytics to create new processes and protocols.

• Reporting directly to: Cross Border eCommerce Director
• High frequency of interaction: Executive management, Region, Division, Cross Functional Team, Regional Market Insights, Central Insights and external Partners

Core job responsibilities:

Main responsibilities:

Insights that Create Value:

• Drive to "so-what’s" by making actionable recommendations routed in deep understanding of marketing, business, and consumer via primary research & business analytics – across Cross Border eCommerce three primary channels of Business To Consumer (“B2C”), Offline to Online (“O2O”) and Business to Business (“B2B”).
• Triangulate knowledge across multiple data sources and come up with clear conclusions.
• Validate shipment data to in-market consumption
• Contribute to establishing an insight-led team culture with best practice sharing across processes and protocols
• Support marketing to increase measurability and effectiveness with media return on investment analysis
• Support new product innovation launches with consumer-led insights
• Act as a sounding board for insights and analytics on Cross Border eCommerce during strategic planning cycles
• Lead learning plans to deliver business strategies and goals.
• Strongly partner with affiliate, regional and central/global Market Insights team to constantly challenge the status quo to provide true business insights behind the performance.

Be a Consumer Champion:

• Keep the organization in touch with needs, influences and behavior across core consumer segments.
• Identify unmet needs, purchase barriers and trends to feed innovation and fuel growth.
• Champion brand health and equity fundamentals, tracking performance vs. goals.

Collaborate for Business Success:

• Be flexible and creative to adjust to changing priorities and business challenges. Deal with ambiguity, while showing strong drive for results and project leadership skills
• Be accountable for business goals identifying share & other topline building opportunities.
• Identify and enable key business drivers of growth and trial. Enable go-to-market plans to maximize reach and return on investment
• Champion Revenue Growth Management initiatives for Cross Border eCommerce, partnering with Area Analytics Director to drive efficiency/ effectiveness of every dollar spent.
• Lead and align with key stakeholders on quarterly planning cycles: market/share forecast, sale overview, consumption growth model.
• Partner with commercial team to drive commercial outcomes: long term demand planning, innovation, revenue growth management

Manage Capabilities & Grow Talent:

• Facilitate career development and growth of your organization.
• Build Leadership Skills within team – Clear, Credible, Bold & Impactful Communication.
• Nurture supplier relationships and manage research budget effectively.
• Stay on the leading edge of research systems and capabilities.

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience:

• Strong experience in online syndicated data such as Nielsen Retail Audit, Smartpath and/or Kantar Panel. Expertise in aligning consumer consumption data to To Market Sales data.
• At least 8 years working experience in Consumer market research. Cross-functional experience preferred. Consumer Products Goods or Health Products experience desirable. Prior Cross Border eCommerce experience is preferred.
• Experienced in Primary Market Research including Qualitative and Quantitative including Consumer & HCPs Tracking Studies, Innovation Validation as well as Communication Research
• Data Analytic experience such as Marketing Mix Modelling, Statistic forecasting (time series / regression analysis), Pricing models.
• Team Management

Core Skill Requirement:

• Strong financial and business acumen. Expertise with custom research methods, both qualitative and quantitative. Custom research experience to include concept and communication validation, usage & attitudes, market drivers, to brand health tracking.
• Expertise leveraging syndicated services (Nielsen Retail Audit and Kantar Panel Data)
• Strong analytical skills and software skills, including Excel and Power BI (or equivalent)
• Demonstrated track record of managing budgets and external agency partnerships.

Core Trait/Behavior Requirement:

• Ability to lead and partner with multiple stakeholders on key strategic projects.
• Excellent communication and interpersonal skills. Can organize and lead cross functional teams.
• Able to lead a cross functional team.
• Cross functional exposure preferable.

Language Skill

• Fluent in English and Chinese

MINIMUM EDUCATION REQUIRED

• Bachelor’s Degree or Above

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Market Development and Research

DIVISION:ANI International Nutrition

LOCATION:China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

ADDITIONAL LOCATIONS:

WORK SHIFT:Standard

TRAVEL:Not specified

MEDICAL SURVEILLANCE:Not Applicable

SIGNIFICANT WORK ACTIVITIES:Not Applicable