Omnicell is seeking a strategic product marketer to drive commercial growth for Omnicell's international medication adherence portfolio. This role owns go-to-market strategy, positioning, and execution for innovative hardware and med adherence. The ideal candidate brings deep expertise in global healthcare technology marketing, proven ability to translate clinical and operational outcomes into commercial value, and a track record of driving measurable business results in complex B2B capital equipment and technology environments serving health systems, retail pharmacies, long-term care facilities and additional care settings.
Responsibilities
- Lead cross-functional GTM strategy and execution for new product introductions and commercial campaigns across Med Adherence.
- Develop differentiated positioning and messaging based on market insights, customer segmentation, and competitive intelligence.
- Partner with Product Management, Sales, and Clinical teams to define and communicate value propositions tailored to providers, payers, and pharmacies.
- Create sales enablement tools, training materials, and playbooks to drive revenue growth and market share.
- Analyze campaign performance, customer feedback, and sales metrics to optimize marketing efforts and influence roadmap priorities.
- Support pricing and packaging strategy in collaboration with Finance and Product teams to maximize commercial outcomes.
- Represent marketing in key customer meetings, tradeshows, and executive briefings to reinforce value messaging and gather market feedback.
Knowledge and Skills
Deep understanding of medication adherence challenges, pharmacy operations (retail, hospital, long-term care, mail-order), medication packaging workflows, and pharmacy automation technologies
Expertise in marketing capital equipment and B2B technology solutions including go-to-market planning, competitive positioning, product launches, demand generation, and customer lifecycle marketing
Strong presence with ability to communicate complex value propositions clearly and compellingly to diverse audiences including C-suite executives, pharmacy directors, operations leaders, and clinical stakeholders
Proven cross-functional leadership and stakeholder management skills with ability to influence without authority and drive alignment across matrixed organizations
Data-driven decision maker proficient in marketing analytics, customer segmentation, sales funnel analysis, and using insights to optimize strategies and demonstrate business impact
Required Qualifications
- Bachelor's degree in marketing, business, healthcare administration, or related field
- Minimum 5-8 years of experience in product marketing with at least 5 years focused on healthcare technology, pharmacy solutions, medical devices, or capital equipment
- Demonstrated success developing and executing go-to-market strategies that drove measurable revenue growth and market share gains in B2B technology or capital equipment environments
- Proven ability to lead both strategic planning and hands-on execution, managing multiple initiatives simultaneously in fast-paced, dynamic markets
- Strong portfolio of marketing deliverables including positioning documents, sales tools, campaign materials, and customer-facing content
Preferred Qualifications
- MBA or advanced degree in business, healthcare administration, or related field
- Direct experience marketing medication adherence solutions, pharmacy automation, packaging systems, or medication management technologies
- Background working with or marketing to health systems, retail pharmacies, long-term care facilities, or mail-order pharmacy operations
- Experience marketing both hardware/capital equipment and software/SaaS solutions in integrated product portfolios
- Understanding of pharmacy regulations, USP standards, medication synchronization programs, and adherence quality measures
- Track record successfully launching complex technology solutions requiring installation, implementation, and ongoing service support
Work Conditions
- Remote or hybrid working model.
- Ability to travel (domestic and international) up to 25% for team meetings, customer engagements, or industry events.
Skills Required
- Bachelor's degree in marketing, business, healthcare administration, or related field
- Minimum 5-8 years of experience in product marketing
- 5 years focused on healthcare technology, pharmacy solutions, medical devices, or capital equipment
- Portfolio of marketing deliverables including positioning documents and sales tools
Omnicell Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Omnicell and has not been reviewed or approved by Omnicell.
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Leave & Time Off Breadth — Time off offerings are described as ample, including paid sick days, family medical leave, and paid volunteer time, which supports work-life balance for many. Benefits are also indicated to begin on the first day of employment, improving immediate access to time-off related programs.
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Healthcare Strength — Health coverage is presented as comprehensive, spanning medical, dental, vision, life, and disability insurance along with mental health benefits. This breadth indicates a well-rounded healthcare package for physical and mental wellbeing.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle supports extend beyond core insurance through items like a fitness stipend, commuter benefits, and a remote work program. These perks broaden the overall rewards package and can improve day-to-day affordability and flexibility.
Omnicell Insights
What We Do
Since 1992, Omnicell (NASDAQ: OMCL) has been transforming the pharmacy care delivery model through the Autonomous Pharmacy, a combination of hardware, software, and services that enables providers to improve quality, reduce costs, and increase human efficiencies. Through Omnicell’s industry-leading medication management platform and portfolio of technology-enabled services, health systems and retail pharmacies are realizing how connected technology and intelligence can help solve for the most pressing challenges in medication management. Over 7,000 facilities worldwide use Omnicell automation and analytics solutions to help increase operational efficiency, reduce medication errors, deliver actionable intelligence, and improve patient safety. More than 50,000 institutional and retail pharmacies across North America and the United Kingdom leverage Omnicell's innovative medication adherence and population health solutions to improve patient engagement and adherence to prescriptions, helping to reduce costly hospital readmissions. To learn more, visit www.omnicell.com
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