Sr. Product Marketing Manager

Thank you for your interest in becoming part of the team at Legrand!

GENERAL PURPOSE

The Senior Product Marketing Manager is responsible for driving strategy, positioning, messaging, and competitive differentiation for assigned product categories. This role supports sales enablement, contributes to integrated marketing activities, and plays an integral part in shaping the product roadmap — including identifying opportunities for portfolio expansion in connected solutions and remote monitoring and management (RMM). Acting as the bridge between Product Management, Marketing Communications, Sales, Digital Experience, and Training, this role thrives on cross-team collaboration in a fast-paced environment.

Deeply invested in understanding customers, markets, applications, and competitors, the Senior Product Marketing Manager uses insights and data to develop positioning and messaging that resonate with buyers and empower sales channels. By conducting targeted market research, analyzing trends, and leading Voice of Customer (VOC) initiatives, this role translates findings into strategies for expanding offerings, strengthening differentiation, and driving growth.

In partnership with Product Management, the Senior Product Marketing Manager helps inform market sizing, opportunity assessments, and go-to-market strategies that ensure the roadmap aligns with emerging opportunities in connected and remotely managed solutions. They work closely with Marketing Communications counterparts to develop the right content and tools that support the sales team and broader demand-generation efforts.

As a senior team member, this role helps drive best practices, identifies process improvements, and mentors junior colleagues — fostering a culture of growth, knowledge-sharing, and professional development.

Key Responsibilities

Product Strategy & Portfolio Expansion

• Support the development of product roadmaps with Product Management, identifying new opportunities in connected solutions and RMM.
• Design and conduct market research and VOC activities to uncover trends, customer needs, and market gaps.
• Help inform market sizing and provide actionable insights to guide new product opportunities.
• Monitor industry and competitor trends and translate insights into clear positioning and messaging.
• Develop strong value propositions, positioning, and messaging frameworks that resonate with target audiences.

Go-To-Market Strategy

• Build integrated marketing plans in partnership with Marketing Communications and channel teams.
• Work closely with MarComm partners to plan and guide the development of content and tools for all stages of the funnel, including thought leadership, webinars, videos, collateral, ROI models, and case studies.
• Provide direction for product-related web content and offer feedback to enhance digital tools and user experience.
• Represent the brand in customer interactions, trade shows, and live events, translating technical details into clear, customer-focused benefits.

Sales Enablement Support

• Support the sales team by providing expertise on product positioning, differentiation, and available tools.
• Partner with Sales and MarComm to ensure internal sales tools such as training materials, competitive briefs, FAQs, and guides are developed and kept up to date.
• Collaborate with Sales to help equip and motivate the salesforce with success stories, reference material, and resources.
• Assist with product lifecycle communications, including pricing updates and product phase-outs.

Leadership & Team Development

• Help implement best practices and process improvements across the team.
• Mentor and coach junior team members, promoting a collaborative and growth-focused environment.
• Engage with key partners and customers to support market share growth and strengthen brand presence.

Qualifications

Essential Knowledge, Skills, and Abilities

• Strong ability to analyze data and extract actionable market insights.
• Skilled at translating trends and research into strategies and recommendations.
• Experienced in conducting VOC and market research and informing market sizing.
• Effective communicator with strong storytelling skills to simplify complex topics.
• Collaborative mindset with the ability to work cross-functionally.
• Experience mentoring or guiding less experienced team members.
• Organized with strong project management skills to manage multiple priorities.
• Customer-focused with a proactive, problem-solving approach.
• High level of professionalism and discretion.

Education & Experience

• Bachelor’s degree in Marketing, Engineering, or a related technical field; MBA preferred.
• Minimum of seven (7) years in product marketing, product management, or a related area.
• Familiarity with CRM tools (Salesforce.com, SAP), budget management, Agile, or Design Thinking is a plus.
• Experience with connected solutions, IoT, or remote monitoring and management strongly preferred.

Working Conditions

• General office environment with periodic trade show travel (up to 20%).
• Must be able to stand for extended periods and lift up to 25 lbs. during event setups.
• Local and occasional long-distance travel as needed.

The expected salary range for this position is $120,000-$140,000 annually. The offered compensation may vary based on factors including but not limited to level of experience, certifications/education, training, and work location. This position is eligible for variable incentive pay based on company performance.  Legrand offers eligible employees a comprehensive benefit program (Medical, Dental and Vision, Health Savings Accounts, Health and Dependent Care Flexible Spending Accounts, Life Insurance, Disability Benefits, EAP, 401k Plan with Employer Match, Paid Time Off and Paid Holidays)  To learn more about our benefits, visit Audio Video (AV) Technology Jobs | Legrand AV | Legrand AV 
 

Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.

Legrand is proud to be an Equal Opportunity Employer. You will be considered for this position based upon your experience and education, without regard to race, color, religion, age, sex, national origin, sexual orientation, ancestry; marital, disabled or veteran status. We are committed to creating and maintaining a workforce environment that is free from any form of discrimination or harassment.

If you'd like to work in a fun, creative, business-casual environment that offers a comprehensive benefit package, we encourage you to apply! 

Legrand is an equal employment opportunity employer.

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