Sr. Product Marketing Manager (Remote)

Posted Yesterday
Be an Early Applicant
Hiring Remotely in Lehi, UT, USA
In-Office or Remote
Senior level
Cloud • Software
The Role
Lead go-to-market strategy for a product line connecting event data to Revenue Action Orchestration. Build business cases, craft messaging and pricing, enable sales, manage releases, run market research, architect AI-driven solutions, and align cross-functional teams to drive measurable revenue outcomes for enterprise customers.
Summary Generated by Built In
RainFocus, one of the most innovative software companies, is in search of an exceptional Sr. Product Marketing Manager.
 
About RainFocus:
 
RainFocus, one of the most innovative software companies in the heart of Utah's Silicon Slopes, is in search of an exceptional Product Marketing Manager.  RainFocus cares about its employees, customers, and the world in which we live. Our rapidly-growing team serves Fortune 500 companies like Cisco, Oracle, Gartner, and VMware to prepare and execute events, each with tens of thousands of attendees, across the world. Those events are delivered through our industry-disrupting software platform, with groundbreaking business intelligence, to elevate the attendee experience, streamline event operations, and accelerate marketing teams. We are well-funded, growing fast, taking on an established industry leader, and building a company that is changing the market—it will be challenging, fun, and exciting.
 
About the Role:

As the Senior Product Marketing Manager, you will drive a key RainFocus product line serving as the go-to-market bridge between our event data and the Revenue Action Orchestration (RAO) ecosystem. You will lead cross-functional teams to define business cases, align solutions, and ensure successful market delivery. Reporting to theDirector, Product Marketing you will work closely with product, marketing, and customer success leaders to lead our go-to-market strategy.

Does This Sound Like You?

  • You multiply the efforts of those around you by coaching peers and fostering cross-departmental collaboration.

  • You are an entrepreneurial leader who takes calculated risks and holds strong opinions loosely.

  • You get excited about a combining event with digital intent signals into holistic CDPs to drive account expansion

  • You communicate with well-constructed arguments and a sense of humor.

  • You happily manage detailed logistics to ensure product success.

  • You identify process gaps, connect unseen business problems to solutions, and build self-driven initiatives.

  • You are willing to abandon outdated habits to help the business scale and evolve our team methodologies.

  • You enjoy working alongside highly technical, driven peers and constantly push yourself to learn.

  • You rely on qualitative and quantitative data gathered through active listening.

Essential Responsibilities

  • Educate audiences, internal teams, and buyers on the shift toward agentic sales in a highly agile manner.

  • Direct the full lifecycle of strategic growth initiatives while aligning Sales, Product, and Finance departments.

  • Architect AI-driven systems and frameworks that solve business bottlenecks and increase the team's velocity.

  • Take complete accountability for product marketing deliverables to drive results, even amidst cross-functional ambiguity.

  • Conduct market research to inform long-term strategy, strategic product themes, and agile roadmaps.

  • Build business cases and financial models for product innovation.

  • Execute the go-to-market strategy for the sales product line, heavily focusing on the Salesforce/CRMs, data strategies, and integrations in the RAO space.

  • Partner with product owners to align solutions with business goals and customer needs.

  • Develop compelling value propositions, pricing, and messaging that translate complex RAO concepts into clear revenue ROI.

  • Equip sales and account managers with effective enablement tools and marketing assets.

  • Manage the release process to ensure marketing, sales, service, and support are fully prepared for new features.

  • Engage directly with Fortune 500 companies to understand their challenges and fuel product innovation.

Required Skills and Experience

  • 5 to 10+ years of successful B2B software product marketing or product management experience.

  • Deep expertise in CRM ecosystems (especially Salesforce) and the Revenue Action Orchestration (RAO) category.

  • Ability to position AI-driven insights and shift messaging from static dashboards to real-time guided revenue execution.

  • Background marketing to CROs, RevOps, and Sales Operations leaders.

  • Track record of successfully launching innovative products that deliver measurable business results.

  • Experience working in agile SaaS environments with continuous delivery models.

  • Strong grasp of enterprise service models alongside sales and marketing dynamics.

  • Familiarity with the event management software market and the unique challenges of large-scale user conferences.

  • Ability to independently manage large-scale, cross-departmental initiatives and remove blockers without supervision.

  • Proven ability to proactively identify and solve undefined business gaps.

  • Strong mentorship skills to turn individual expertise into a shared asset for the team.

  • MBA or compelling comparable experience required

Skills Required

  • 5 to 10+ years of B2B software product marketing or product management experience
  • Deep expertise in CRM ecosystems (especially Salesforce) and Revenue Action Orchestration (RAO)
  • Experience positioning AI-driven insights and shifting messaging from dashboards to real-time guided revenue execution
  • Background marketing to CROs, RevOps, and Sales Operations leaders
  • Proven track record launching innovative products that deliver measurable business results
  • Experience working in agile SaaS environments with continuous delivery models
  • Strong grasp of enterprise service models and sales and marketing dynamics
  • Familiarity with event management software and challenges of large-scale user conferences
  • Ability to independently manage large-scale cross-departmental initiatives and remove blockers
  • Proven ability to proactively identify and solve undefined business gaps
  • Strong mentorship skills to develop team capabilities
  • MBA or compelling comparable experience
Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Lehi, UT
230 Employees
Year Founded: 2013

What We Do

SaaS event marketing platform that simplifies management, personalizes experiences and consolidates data for significantly better events.

Similar Jobs

Remote
United States
2427 Employees
124K-191K Annually

Wordly Logo Wordly

Product Marketing Manager

Artificial Intelligence • Software
Remote
2 Locations
84 Employees

Customer.io Logo Customer.io

Senior Product Marketing Manager

Marketing Tech • Mobile • Software
Remote
United States
263 Employees
135K-176K Annually
Remote
United States
59 Employees
106K-198K Annually

Similar Companies Hiring

Legora Thumbnail
Artificial Intelligence • Legal Tech • Software
Chicago, Illinois
700 Employees
Hanover Park Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
42 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account