Sr. Product Marketing Manager, Legal Product Marketing

The Sr. Product Marketing Manager is responsible for developing Westlaw’s messaging that articulates its value proposition by customer segment. You will also be your product’s subject matter expert/chief storyteller and possess a deep understanding of how – and why – your prospects and customers do what they do; the problems that keep our customers and prospects up at night and how Westlaw can solve them.

In this role you will partner and work with the other Legal Marketing teams, segments, and product management to ensure that we mobilize our marketing engines and sales channels to drive new sales growth, higher renewal rates and overall market success.

About the Role
In this opportunity as a Sr. Product Marketing Manager, you will:

• Drive the execution of integrated product marketing strategies for Westlaw in close partnership with various areas such as Marketing Strategy, Campaign Planning, Demand Generation, and Product Management to further sales and revenue growth and achieve overall market success in line with goals and objectives.
• Evangelize the Westlaw value proposition and messaging, and collaboratively work across functions to ensure that it is positioned and prioritized accurately within go to market campaigns, demand generation, and sales assets.
• Develop and drive adoption of marketing materials such as collateral, customer case studies and competitive analysis, which support each phase of the marketing nurture cycle and buyer’s journey.
• Own the marketing launch of new Westlaw offerings into law firm & government markets.
• Understand customers’ workflow and pain points and how Westlaw addresses those pain points.
• Project manage mid-to-bottom funnel content creation with internal resources and outside writers and agencies.

Key Deliverables:

• Build and enhance Westlaw marketing programs with responsibility for iterative improvements.
• Monitor and interpret performance to plan for marketing initiatives and make recommendations to pivot messaging in order to achieve goals and objectives.
• Distill and prioritize complex information into guiding principles and simple, compelling marketing messages focused on customer problems.
• Weave together Westlaw’s capabilities, market trends and customer problems into compelling stories for demand generation activities and marketing campaigns.
• Create marketing assets, sales enablement tools and other go to market deliverables.

About You
You're a fit for the role of Sr. Product Marketing Manager if your background includes:

• Bachelor’s degree in business, marketing or related field.
• 5+ years of relevant marketing experience.
• Working knowledge of the Pragmatic Marketing framework
• Experience with product positioning, product management, product launches and marketing analytics in a B2B omnichannel marketing organization.
• Experience in the software, information services and/or relevant industries strongly desired.
• Previous success partnering with product strategy and leadership teams.
• Proven history of being a results-oriented self-starter with the ability to build effective cross-functional relationships through strong interpersonal skills.
• Strong written and verbal communication skills, with ability to influence and motivate all levels of an organization.
• Knowledge or experience related to the legal industry helpful but not required.

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What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected

• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.

• Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.

• Purpose Driven Work: We have a superpower that we’ve never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally, Thomson Reuters offers the following additional benefits: optional hospital, accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. Eligible office location(s) for this role include one or more of the following: Eagan, MN; Ann Arbor, MI; Richmond, VA; Rochester, NY. The base compensation range for the role in any of those locations is $97,100 - $180,300. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we’ve been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world’s most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. 

Accessibility 

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on https://thomsonreuters.com.