As Sr Product Marketing Manager, Go-To-Market, you will lead integrated, performance-driven go-to-market strategies for the Global & Large segment, driving surround-sound awareness and measurable commercial impact across our T&E and B2B product suite.
2026 represents a pivotal year for Global & Large Product Marketing. This role will build a strategic, full-funnel growth engine accountable for market perception, pipeline contribution, and product adoption.
You will own end-to-end GTM strategy across digital, paid media, thought leadership, and work with PR and Events to ensure our powerful messages are delivered to the target market. You’ll own insight-led campaigns optimizing performance and align to revenue priorities.
Partnering closely with Product Management, Field, and other Marketing teams, you will translate product innovation into integrated campaigns that drive measurable business outcomes.
You will manage 1–2 Product Marketing Specialists and foster a culture grounded in accountability, analytical rigor, and continuous optimization.
Lead development of integrated, full-funnel GTM strategies aligned to product roadmap and commercial objectives
Translate product innovation into differentiated positioning, messaging frameworks, and campaign narratives
Build annual and campaign-level plans tied to awareness, engagement, pipeline contribution, and adoption metrics
Own performance measurement frameworks and ensure campaigns are optimized against KPI benchmarks
Partner cross-functionally with PR, Paid Media, Events, and Marketing teams to ensure cohesive execution
Incorporate customer and field insights into strategy refinement and audience targeting
Oversee campaign briefing, execution governance, and performance reporting
Identify testing opportunities (audience, messaging, channel mix) to continuously improve ROI
Manage and develop 1–2 Product Marketing Specialists, building strong execution and analytical capabilities
5+ years of marketing experience (product marketing, GTM, demand generation, or integrated marketing preferred)
Experience leading cross-channel campaigns across paid, earned, and owned channels
Demonstrated experience driving measurable commercial outcomes (pipeline, adoption, engagement, ROI)
Experience managing and developing direct reports
Strong strategic planning, prioritization, and performance analysis skills
Experience working cross-functionally with Product, Sales, and Marketing teams
Strong self-starter who takes initiative and drives complex work forward
Creative problem solver with strong executive communication skills
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
About the TeamWe back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site.
Skills Required
- 5+ years of marketing experience (product marketing, GTM, demand generation, or integrated marketing)
- Experience leading cross-channel campaigns across paid, earned, and owned channels
- Demonstrated experience driving measurable commercial outcomes (pipeline, adoption, engagement, ROI)
- Experience managing and developing direct reports
- Strong strategic planning, prioritization, and performance analysis skills
- Experience working cross-functionally with Product, Sales, and Marketing teams
- Strong self-starter who takes initiative and drives complex work forward
- Creative problem solver with strong executive communication skills
- Employment eligibility to work with American Express in the United States (no visa sponsorship)
American Express Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about American Express and has not been reviewed or approved by American Express.
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Healthcare Strength — Pay is often viewed as attractive when combined with comprehensive health, dental, and vision coverage that supports day-to-day needs. The benefits package is also framed as especially helpful for those supporting dependents.
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Retirement Support — Retirement benefits are positioned as a meaningful part of total rewards through a 401(k) plan with company matching. Financial wellness services and coaching are also highlighted as strengthening longer-term financial security.
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Leave & Time Off Breadth — Paid time off is repeatedly characterized as generous and a valued component of the overall package. Time off and flexibility are presented as helping the total rewards feel more complete beyond base salary.
American Express Insights
What We Do
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together.
