Where Data Does More. Join the Snowflake team.
At Snowflake, we're redefining what’s possible with data and AI. From our inception, we've been driven by a singular mission: to build a cloud data and AI platform that empowers every user with accessibility, affordability, and unmatched performance. With our unique architecture designed for the cloud from the ground up, Snowflake seamlessly blends the power of core data warehousing, native AI capabilities, privacy-preserving collaboration and the flexibility of the cloud—all at a fraction of the cost of traditional solutions.
As the Senior Product Marketing Manager for Financial Services, you will be the strategic marketing lead driving positioning, messaging, marketing strategy, and growth initiatives for Snowflake’s offerings in this industry. You’ll be responsible for crafting and communicating compelling stories and driving innovative programs that illustrate how Snowflake’s AI Data Cloud empowers asset management, banking, insurance, and payments organizations, and the broader financial services ecosystem to solve their most critical business challenges.
AS A SENIOR PRODUCT MARKETING MANAGER YOU WILL:Lead planning, objectives, and alignment across cross-functional teams to ensure cohesive execution of marketing strategies and initiatives that drive industry growth
Develop and execute go-to-market strategies tailored to the financial services industry, including positioning, messaging, and differentiation strategies that align with market needs
Create compelling and differentiated messaging, value propositions, thought leadership content, sales assets, customer stories, and industry-specific collateral to be used by Snowflake marketing and sales teams, as well as partner teams
Work closely with the sales organization to drive use case implementation and product adoption through sales plays and enablement materials that empower sales teams to effectively engage and win in the market
Collaborate with cross-functional teams, including go-to-market strategy teams, sales, demand generation, field marketing, ABM, content, and partner marketing, to align product marketing strategies and drive awareness and adoption within financial services.
Establish Snowflake as a trusted thought leader in financial services data transformation through industry events, webinars, blogs, and customer advocacy initiatives
Execute and be accountable for the success of go-to-market campaigns
Leverage data to identify opportunities, guide decisions, and measure performance of go-to-market activities
Engage with customers, partners, and sales teams to gather insights and amplify Snowflake’s value proposition and messaging in the industry vertical.
6+ years of experience in financial services product marketing or related experience; knowledge of asset management, banking, insurance and payments verticals is highly preferred
Proven ability to create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industries
Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans that resonates with executive-level audiences and technical audiences
Strong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative manner
Ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem
Passion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiatives
BA/BS, MBA preferred
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
Snowflake Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Snowflake and has not been reviewed or approved by Snowflake.
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Fair & Transparent Compensation — Pay is considered competitive across many roles, and the company highlights structured practices aimed at pay equity. Total compensation is often described as strong at senior levels when equity and bonuses are included.
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Equity Value & Accessibility — Equity grants and an ESPP are standard, making ownership accessible and a meaningful part of total rewards. New-hire RSUs and ongoing equity alongside bonus/commission programs are emphasized.
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Healthcare Strength — Comprehensive medical coverage is offered with programs like Lyra providing up to 25 no-cost therapy/coaching sessions, alongside HSA-eligible plans. Wellness resources and additional clinical programs (such as Omada for certain conditions) broaden the scope of support.
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What We Do
Snowflake powers the end-to-end data lifecycle – from ingesting and processing data to analyzing and modeling it, to building and sharing data and AI applications – helping engineers, analysts, and leaders innovate faster and achieve more with their data. We're on a mission to empower every enterprise to achieve its full potential through data and AI.
Why Work With Us
Snowflake is where data does more, and so do you. More innovating, more growing, and more collaborating. Here, you’ll find the sweet spot between building big and moving fast, in technology and your career.
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