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Amplitude is a leading digital analytics platform that helps companies unlock the power of their products. More than 3,200 customers, including Atlassian, Jersey Mike’s, NBCUniversal, Shopify, and Under Armour, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth.
As an organization, we approach challenges with humility, take ownership of our contributions, and embrace a growth mindset that pushes us to constantly improve ourselves, each other, and the value we bring to customers and partners.
Amplitude’s Commitment to Diversity Equity & Inclusion (DEI): Amplitude believes that diversity enables the creation of better products, improves the ability to solve complex problems, and drives more powerful solutions. We strive to create an environment of inclusion—one focused on psychological safety, empathy, and human connection—that will allow employees of all backgrounds to thrive.
About The Role & Team
Amplitude’s mission is to help companies build better products. By building best-in-class teams, we create best-in-class products that customers love. We approach challenges with humility, we take ownership over our work, and our growth mindset pushes us to constantly improve ourselves, each other, and the value we bring to customers.
Amplitude is the market leader in digital analytics. We have a large and passionate customer base that comprises some of the most innovative companies in the world today. This role would operate as an evangelist in a quickly emerging market category around experience analytics and partner with world class product and engineering teams to deliver exciting new innovation as part of our roadmap. We’re looking for an experienced product marketer to drive the business forward for digital analytics, including positioning, GTM strategy as well as enablement and customer success. As the Sr. Product Marketing Manager driving our product portfolio, you’ll have all the resources you need to design innovative market strategies and launch programs that enable Amplitude to continue its high growth trajectory and market leadership.
As a Sr. Product Marketing Manager, you will:
- Inform & Translate Product Strategy: Translate features and product strategies into use cases, benefits, differentiators, and business outcomes – own positioning and messaging as the #1 product analytics solution in the market.
- Ideate and design new market strategies: Collaborate with partners across growth, solutions, campaigns, and events to design new tactics that generate market awareness, scale distribution of our product and convert pipeline.
- Develop our GTM Engine: Support our GTM teams with improved positioning, competitive intelligence, and partner across global marketing teams for launches and ongoing campaigns and content – you own the business health for your product area.
- Accelerate Revenue: Work hand-in-hand with enablement teams to arm sales teams with the training, collateral, and knowledge they need to win deals.
- Own the success of our products: Partner with growth and customer success teams to drive programs that increase product adoption and drive expansion across our suite.
You'll be a great addition to the team if you have:
- 5-8 years experience in product marketing preferably in B2B and B2C software – experience in data and analytics a plus.
- MBA a plus
- You know how to enable and educate internal audiences about how to position competitively.
- You are a person who takes pride in writing great copy and can write and speak across a broad spectrum--from messaging, product demos, pitch decks, landing pages and more
- You have technical savvi and curiosity--you like learning how to build things and figuring out how best to demonstrate the benefits of products.
- You are a strong team player and know how to work and orchestrate large projects across teams and operate in an extremely fast-paced environment.
- You have a quantitative mindset and work to tie GTM activities to company goals and KPIs.
- You have a customer-first mindset and are comfortable regularly engaging with customers.
Join us in shaping the narrative of Amplitude's innovative solutions! We value diversity and invite individuals from all backgrounds to contribute their unique perspectives to our dynamic team. Your passion for marketing in the B2B SaaS landscape will play a crucial role in our ongoing success. Ready to make an impact? Apply now!
Who We Are
The Company: Amplitude is filled with humble, life-long learners who are eager to help one another and the company succeed. Our values of growth mindset, ownership, and humility are core to the way we work: we’re tenacious in the face of challenges, we take the initiative to solve problems that drive our shared success, and we operate from a place of empathy and openness, seeking to understand many points of view.
The Product: Amplitude is a digital analytics platform—we help companies capture data they can trust, uncover clear insights about customer behavior, and take faster action. This empowers teams to build better product experiences that drive business growth. We’re super proud of what we’ve built and continue to expand: a platform that empowers companies to thrive in the digital era.
We care about the well-being of our team: We offer competitive pay and benefits packages that reflect our commitment to the health and wellbeing of our Ampliteers.
Some of our benefit programs include:
- Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
- Flexible time off, paid holidays, and more
- Generous stipends to spend on what matters most to you, whether that’s wellness (monthly), commuter transit/parking (monthly), learning and development (annual), home office equipment (annual), and much more
- Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
- Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership (select U.S. locations only)
- Employee Stock Purchase Program (ESPP)
Other fun facts about Amplitude:
- G2: #1 product analytics solution and #3 best software product according to the 2022 G2 Best Software report.
- Business Insider: A top tech company to bet your career on.
- Fast Company: #3 most innovative enterprise company in the world.
- Amplitude went public via a direct listing in September 2021 and is now trading under the ticker AMPL.
- Founded in 2012, Amplitude is backed by Benchmark Capital, Sequoia Capital, IVP, Battery Ventures, Y Combinator and other top tier investors.
- We’re a global and fast-growing team! We have offices in San Francisco (HQ), New York, Vancouver, Amsterdam, London, Paris, Singapore, and employees around the world.
- Our mascot is the datamonster, who loves to chow down on numbers, charts, and graphs. Nom nom.
Amplitude provides equal employment opportunities (EEO). All applicants are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation.
This role is eligible for equity, benefits and other forms of compensation.
Based on legislation in California, the following details are for individuals who will work for Amplitude in San Francisco Bay Area of California. Salary range: $213,000 - $320,000 total target cash (inclusive of bonus or commission)
By applying for this job, you acknowledge that Amplitude processes your personal data in accordance with the Amplitude Applicant Privacy Notice.
Staying Safe - Protect Yourself From Recruitment Fraud
We are aware of individuals and entities fraudulently representing themselves as Amplitude recruiters and/or hiring managers. Amplitude will never ask for financial information or payment, or for personal information such as bank account number or social security number during the job application or interview process. Any emails from the Amplitude recruiting team will come from an @amplitude.com email address. You can learn more about how to protect yourself from these types of fraud by referring to this article. Please exercise caution and cease communications if something feels suspicious about your interactions.
What We Do
Amplitude is the Digital Optimization System. Powered by the proprietary Amplitude Behavioral Graph, the Digital Optimization System enables organizations to see and predict which combination of features and actions translate to business outcomes – from loyalty to lifetime value – and intelligently adapt each experience in real-time based on these insights. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"
