Job Summary
The Sr Product Marketing Manager is responsible for defining and executing the go-to-market strategy and positioning of assigned products and integrations for DentalPlans.com, the leading e-commerce marketplace that helps consumers access affordable dental care through dental savings plans.
This role acts as a strategic business partner for the product portfolio, driving market adoption, performance insights, and go-to-market excellence. Collaborating closely with Product Managers and cross-functional teams, the role helps define vision and roadmaps, gathers market requirements, and ensures successful product launches. It bridges gaps between Development, Marketing, Sales, and Support, and leverages market and competitive analysis to craft differentiated product positioning that delivers unique value. The position spans both strategic and tactical responsibilities and serves as the go-to subject matter expert for assigned products and markets.
What You Will Do- Contribute to product strategy and vision by leveraging customer research, VOC analysis, and market insights.
- Partner with Product Management on roadmap alignment to ensure strong product-market fit.
- Analyze market trends, competitive offerings to inform positioning, packaging, and differentiation.
- Continuously monitor, measure, and report on key business and customer metrics.
- Identify areas for optimization through testing, messaging refinement, and GTM improvements.
- Establish baseline performance metrics and post-launch reporting frameworks.
- Lead end-to-end go-to-market strategy for new products, integrations, enhancements, and feature releases.
- Develop launch plans, messaging frameworks, competitive positioning, pricing support materials, and enablement strategies.
- Ensure cross-functional launch readiness across Sales, Marketing, Support, and Customer Success.
- Partner with demand generation teams to align campaigns with persona insights and buyer journeys.
- Develop training, pitch decks, product briefs, FAQs, case studies, and enablement materials.
- Understand how current customers and providers are benefiting from the product and integration, and leverage this information to support sales training, referrals, case studies, and collateral development.
- Present internally and externally at customer meetings, webinars, and industry events.
- Collaborate with Product Management to translate market and customer insights into feature recommendations and market requirements.
- Provide market input into prioritization decisions to ensure alignment between roadmap and customer needs.
- Partner with UX and Product teams to ensure solution design reflects customer expectations and positioning strategy.
- Lead structured VOC initiatives including surveys, interviews, win/loss analysis, and feedback loops.
- Translate customer insights into actionable positioning and market requirements.
- Serve as the customer advocate in messaging and launch planning and incorporate feedback into launch strategy.
- Lead messaging strategy for tradeshows and industry events, ensuring alignment with positioning and target personas.
- Visit customers and attend industry events
- Travel typically less than 10%
- Office environment with no special physical demands required
What You Will Have
- Bachelor's degree.
- 5-7 years of relevant experience.
- Strong understanding of industry practices, tools, systems, and procedures
- Experience developing market requirements for hardware and software products/services
- Ability to build consensus among diverse stakeholders and lead/participate in cross-functional teams
- Demonstrated product management competencies, including VOC and customer focus, analytical and synthesizing ability, strategic thinking and judgement, perseverance and persuasion skills
- Strong verbal, written, presentation, and public speaking skills; ability to deliver difficult messages
- Strong interpersonal, conflict resolution, and partnership-building skills (internal and external)
- Knowledge of the dental market and dentistry business
What you get as a Henry Schein One Employee
- A great place to work with fantastic people
- A career in the healthcare technology industry, with the ability to grow and realize your full potential
- Competitive compensation
- Excellent benefits package – Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Sick Leave (if applicable), Paid Parental Leave, Short Term Disability, Income Protection, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more
Henry Schein One is the global leader in dental management, analytics, communication, and marketing software. Our company’s products and services work together as one simple solution to provide users with a seamless and integrated experience.
Our company thrives because of our people. We believe in supportive, diverse, and inclusive workforce, inclusive environments, professional development opportunities, and competitive compensation packages. We value innovation, teamwork, and encourage work-life balance.
One of many reasons why Henry Schein One leads the industry is because of our products, services and most importantly, our people.
In 2022, Henry Schein One was named one of Best Companies to Work for in Utah. Click here for more information: 2022 Best Companies to Work For | Henry Schein One
Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
Unfortunately, Henry Schein One is not currently hiring individuals residing in Alaska, Delaware, Hawaii, Louisiana, Nebraska, North Dakota, Rhode Island, South Dakota, Vermont, West Virginia, Washington DC, or Puerto Rico and other US Territories.
Skills Required
- Bachelor's degree
- 5-7 years of relevant experience
- Strong understanding of industry practices, tools, systems, and procedures
- Experience developing market requirements for hardware and software products/services
- Ability to build consensus among diverse stakeholders
- Strong verbal, written, presentation, and public speaking skills
Henry Schein One Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Henry Schein One and has not been reviewed or approved by Henry Schein One.
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Leave & Time Off Breadth — Unlimited PTO and generous vacation allowances are frequently highlighted, supporting strong work–life balance. Paid holidays and flexible time-off norms further enhance the time-away experience.
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Retirement Support — 401(k) matching is considered a standout element of the package, adding meaningful long‑term value. Retirement benefits are often viewed as a key offset when base pay feels modest.
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Healthcare Strength — Health plans are commonly described as good and comprehensive. Access to supportive programs and coverage breadth contributes to overall benefits satisfaction.
Henry Schein One Insights
What We Do
Henry Schein One is the world’s largest dental practice management software company. Founded in 2018, Henry Schein One launched a new era of integrated dental technology by merging the market-leading practice management, patient communication and marketing systems of Henry Schein and Internet Brands into one company. Our goal: To simplify each aspect of dental practice management by delivering software that connects with each other, shares data and automates more tasks – helping each member of the dental team work smarter and more efficiently. Headquartered in American Fork, Utah, Henry Schein One combines market-leading brands, such as Dentrix®, Dentrix Ascend®, Lighthouse360®, and TechCentral™, as well as Henry Schein's international dental practice management systems, including Software of Excellence®, Logiciel Julie, InfoMed®, Exan®, and Labnet™, with the dental businesses of Internet Brands, including web-based solutions such as Demandforce®, Sesame Communications®, Officite®, and DentalPlans.com® and more. Henry Schein One integrated 13 companies, 40+ software brands and employs approximately 1,500 people.
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