Sr. Product Marketing Manager – CPG

Blue Yonder Job Title:

Sr. Product Marketing Manager

Sr. Industry Marketing Manager – CPG

Sr. Industry Marketing Manager – CPG & Grocery

Synonymous Job Title:

Sr. Marketing Manager

Location:

US-Remote

Dallas preferred

Overview:

Blue Yonder is looking for a creative and dynamic product marketer with a passion for supply chain management and a deep expertise across CPG and Grocery to help Blue Yonder accelerate its leadership in supply chain transformation.

This is a high-impact, highly visible role responsible for helping Blue Yonder grow our leadership position in end-to-end supply chain management across both retail and manufacturing. 

Scope: 

In this role, you will work closely with peers in marketing, product management, consulting, and sales to create the messaging and content that ensures new and existing customers, as well as our field sellers, understand how we improve the speed and efficiency of multi-enterprise planning and global execution to empower superior business outcomes and customer experiences.

What you will do:

• Work with product leaders to translate new product capabilities into outcome-oriented messaging and content used in sales, awareness and demand generation.
• Serve as the subject matter expert on CPG and Grocery supply chains in marketing, supporting sales and creating or repurposing content to be purpose fit for customer discussions.
• Partner with sales and industry leaders to build outcome oriented messaging and content that helps supply chain leaders understand our value across Food & Beverage, regional grocery and mass merchandise, and much more
• Collaborate with stakeholders across sales, product and marketing to drive CPG and Grocery-specific / tuned programs and promotions that increase engagement.
• Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales and partners.
• Partner with marketing and product teams on the scripts and visual demonstrations used at events for showcasing the value of Blue Yonder in CPG, Grocery, and Retail overall.

What we are looking for:

• Bachelor’s Degree, preferably in marketing or a high-tech field, MBA/master’s preferred
• 5+ years of marketing experience
• 3+ years of experience in CPG and / or Grocery marketing experience or equivalent time marketing at a grocery or CPG company
• Experience of and understanding of supply chain software and its unique impact for retail supply chains
• Excellent written and verbal communication skills with the ability to articulate complex technical concepts to business audiences in simple, compelling English
• Proven track record partnering with and leading cross-functional teams to plan and execute product launches as well as go-to-market programs.
• Strong technical knowledge of cloud-based software products
• Experience defining and measuring how industry marketing efforts support business goals
• Strong internal communicator and collaborator

#LI-REMOTE

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The annual salary range for this position is: $104,669.00 - $151,665.00 USD

The salary range information provided, reflects the anticipated base salary range for this position based on current national data.  Minimums and maximums may vary based on location.  Individual salary will be commensurate with skills, experience, certifications or licenses and other relevant factors.  In addition, this role will be eligible to participate in either the annual performance bonus or commission program, determined by the nature of the position.

At Blue Yonder, we care about the wellbeing of our employees and those most important to them. This is reflected in our robust benefits package and options that includes: 

• Comprehensive Medical, Dental and Vision 

• 401K with Matching 

• Flexible Time Off 

• Corporate Fitness Program 

• A variety of voluntary benefits such as; Legal Plans, Accident and Hospital Indemnity, Pet Insurance and much more

At Blue Yonder, we are committed to a workplace that genuinely fosters inclusion and belonging in which everyone can share their unique voices and talents in a safe space. We continue to be guided by our core values and are proud of our diverse culture as an equal opportunity employer. We understand that your career search may look different than others, and embrace the professional, personal, educational, and volunteer opportunities through which people gain experience.

Our Values

If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.