For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
Generac is hiring for a Sr. Product Manager with a strong background in accessories or after-market products. In this newly created role within the Home Standby Generator market, you will be responsible for the entire lifecycle of an accessory portfolio, from initial market opportunity sizing to product sunset.
Role will be located on site in Waukesha WI.
Responsibilities:
- Own the Accessories & Aftermarket Products category for Home Standby generators under the newly restructured organization.
- Lead SKU rationalization across a large portfolio (100+ SKUs), including decisions to retain, discontinue, refresh, or reposition products.
- Define and execute category strategy to drive profitable growth, pricing optimization, and market competitiveness.
- Partner closely with Strategic Sourcing to evaluate third‑party suppliers, consolidate vendors, and improve economies of scale.
- Conduct competitive market scans to identify gaps and opportunities for new accessory and aftermarket offerings.
- Act as the clear owner of the category with limited need for day‑to‑day oversight.
- Phase 1: Clean‑up and rationalization of existing accessories and aftermarket SKUs (portfolio optimization).
- Phase 2: Growth and expansion of the category through new accessory development, sourcing strategies, and gap analysis versus competitors.
- Establishing a long‑term prioritization-based category roadmap with finite resources.
- Potential future team build‑out under this role as the category scales.
Minimum Requirements:
- Bachelor’s Degree, and equivalent experience in Business, Engineering, or related field.
- 5+ years of product management experience, specifically in consumer product development
- Minimum 3 years of experience managing a portfolio of high-volume SKU’s
- Proven track record of managing products at all stages from concept through commercialization
Knowledge / Skills / Abilities
- Proficiency in product strategy development and execution.
- Excellent stakeholder communication and management skills.
- Strong technical acumen and problem-solving abilities.
- Self-starter that focuses on managing larger scopes of work within a product portfolio while leveraging customer and market insights to influence tactical decisions
Work Experience
- Experience with data-driven decision-making and analytics.
- Familiarity with customer-focused product development methodologies.
At this time the role is not approved for either OPT or H1B transfer.
No 3rd parties or agencies please
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Skills Required
- Bachelor's Degree in Business, Engineering, or related field
- 5+ years of product management experience
- 3+ years managing a portfolio of high-volume SKUs
- Experience managing products from concept through commercialization
What We Do
Generac is a leading energy technology company committed to powering a smarter world. Our purpose is to lead the evolution to a more resilient, efficient, and sustainable world through our backup and prime power systems. As a company, we are committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Founded in 1959, Generac introduced the first affordable backup generator and later created the category of automatic home standby generators. Generac’s people contribute to the company’s growth and success by living our corporate values everyday - integrity, innovation, agility, teamwork, and excellence. We foster a culture that supports diversity, equity, inclusivity, and good corporate citizenship, globally. If you're interested in powering your future with Generac, visit www.generac.com/about-us/careers to find a position that fits your career goals and celebrated talents. #PoweringPossibilities #ThePowerOfGenerac
