Job Description
主要职责
1. 参与新产品上市品牌策略以及执行计划制定
- 基于中国内外部市场洞察（政策，患者，医学专业人士，竞品etc.）参与指定整合品牌策略（IBP）以及整合品牌策略落地计划（IBP landing）
2. 推动和领导新产品上市准备主要成功关键举措，加速品牌最大化产品在中国商业化机会（LRR）
3. 关键客户管理及洞察（Insight & Engagement）
- 深入理解不同层级医院及科室在血脂管理中的不同需求与痛点，将洞察转化为可执行策略。
- 建立并强化与关键专家（KOL）、指南委员会成员、学会平台的合作。
- 推动跨团队合作（Sales、Medical 、CE、BE等）共同打造品牌价值
- 持续跟进品牌关键指标（业务达成、增长、份额、客户观念等与年度策略保持一致），推动业务增长与资源优化。
- 根据销售数据、竞争情报（CI）、客户观念等工具，不断优化品牌策略。
任职要求
教育背景
- 本科及以上学历，医学、药学、生命科学、公共卫生或商业相关专业优先。
要求
- 3 年以上医药行业慢病中央市场部产品管理经验，慢病领域既往经验优先
- 有丰富品牌策略制定既往经验
- 有增长期品牌管理、参与竞争格局激烈产品的差异化打造经验者优先
- HCP 教育策略，推广活动设计
- 优秀的跨团队协作与影响力
软技能要求
- 自驱力强，具备高度责任心与韧性。
- 逻辑清晰、沟通表达专业有力。
- 优秀的项目管理与多任务并行能力。
- 高度合规意识。
Required Skills:
Brand Management, Creativity, Cross-Team Collaboration, Customer Insights, Customer Management, Market Research, Pharmaceutical Management, Pharmaceutical Sciences, Pharmacovigilance, Product Launches, Product Management, Strategic PlanningPreferred Skills:
Current Employees apply HERE
Current Contingent Workers apply HERE
Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
RegularRelocation:
No relocationVISA Sponsorship:
NoTravel Requirements:
25%Flexible Work Arrangements:
HybridShift:
Not IndicatedValid Driving License:
NoHazardous Material(s):
naJob Posting End Date:
09/30/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Skills Required
- Bachelor's degree or above
- Degree in Medicine, Pharmacy, Life Sciences, Public Health or Business
- 3+ years pharmaceutical industry central marketing product management experience
- Prior experience in chronic disease (慢病) preferred
- Proven experience in brand strategy development and IBP execution
- Experience managing growth-stage brands and differentiating in competitive markets
- HCP education strategy and promotional activity design
- Strong cross-team collaboration and influencing skills
- Customer insights, KOL engagement and stakeholder management
- Project management and ability to manage multiple tasks concurrently
- High compliance awareness and ethical conduct in promotional activities
- Skills: Brand Management, Market Research, Product Management, Product Launches, Strategic Planning, Customer Insights
What We Do
MSD Animal Health Technology Labs specializes in the development of animal health management solutions. We are a multidisciplinary product company, a diverse team of ~450 closely collaborating scientists, AI experts, software, hardware, and mechanical engineers… working alongside veterinarians and other animal experts. Our passion? Shaping the future of animal health and well-being (for much better!). Our products and platforms identify trends and predict the likelihood of health outcomes for HUNDREDS of MILLIONS of animals each year, from pets, to poultry, farm animals, and even fish. We provide actionable insights for veterinarians, farmers, and producers, changing the way people care for animals in 150 markets. So, if you’re looking to work in a company that combines pioneering science and technology, dedicated colleagues, and animals, you’ll find it all here – come join us! Visit our website: https://www.msd-animal-health.com/animal-health-intelligence/technology-labs/
