Sr Product Manager, Upstream Marketing

Posted 2 Days Ago
Be an Early Applicant
Santa Clara, CA, USA
In-Office
255K-263K Annually
Senior level
Healthtech • Biotech • Pharmaceutical • Manufacturing
The Role
Lead upstream product marketing for core cardiovascular device technology: guide new product development, engage KOLs, run market research and advisory boards, assess competitive/clinical landscapes, inform R&D and commercial strategy, collaborate cross-functionally, and perform financial modeling. Support rollout of strategic programs and portfolio planning.
Summary Generated by Built In

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Strategic Marketing

Job Category:

Professional

All Job Posting Locations:

Santa Clara, California, United States of America

Job Description:

Employer:       Shockwave Medical, Inc.

Job Title:         Sr Product Manager, Upstream Marketing

Job Code:        A011.10381

Job Location:  Santa Clara, CA

Job Type:        Full-Time

Rate of Pay:     $255,051 - $262,702

Job Duties: Support new product development projects and novel commercial strategies of core technology. Work with the Upstream Marketing Director to guide the direction of programs by engaging with Key Opinion Leaders (KOLs); exploring unmet needs and market opportunities; and collaborating with R&D, quality, regulatory, marketing, sales training, clinical, operations, manufacturing, and sales teams. Work with the commercial organization to roll out strategic programs. Partner with Upstream Marketing Director to guide the portfolio strategy for core technology new product development programs. Partner with R&D, clinical, and commercial to understand the potential applications for core technology. Lead market research to understand behaviors, identify opportunities and unmet needs, and value market opportunities. Assess the competitive and clinical environment to determine appropriate development priorities for the organization. Plan Advisory Boards to facilitate customer focus groups and gather physician feedback. Acquire and analyze feedback from key opinion leaders, current and potential customers, third party market research, and internal stakeholders to inform product development and develop investment thesis. Communicate customer input to the technical development team. Champion product development activities across multiple internal and external groups by collaborating with and influencing operations, regulatory, clinical, quality, sales, sales training, medical affairs, etc. Partner with the commercial team to explore new strategic opportunities for core technology. Perform financial modeling / forecasting for new product opportunities.

Up to 40% domestic and international travel required.

Requirements: Employer will accept a Bachelor's degree in Marketing, Product Management, or related field and 4 years of experience in the job offered or in a Sr Product Manager, Upstream Marketing-related occupation.

Position requires experience with:

1. Professional marketing/product management in a medical device environment;

2. Clinical applications, community trends, and the segments targeted by assigned products;

3. Modifying strategies and tactics based on voice of customer and emerging trends;

4. Developing sales strategy for cardiovascular medical devices including new product launches;

5. Partnering with cross-functional teams including R&D, clinical, operations and commercial to develop potential application of products; and

6. Marketing management, interacting with, selling to, and gaining input from global customers and partners.

This job posting is anticipated to close on 8/28/2026.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via https://www.jnj.com/contact-us/careers or contact AskGS to be directed to your accommodation resource.

Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).

This position is eligible to participate in the Company’s long-term incentive program.

Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:

•     Vacation –120 hours per calendar year

•     Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year

•     Holiday pay, including Floating Holidays –13 days per calendar year

•     Work, Personal and Family Time - up to 40 hours per calendar year

•     Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child

•     Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year

•     Caregiver Leave – 80 hours in a 52-week rolling period10 days

•     Volunteer Leave – 32 hours per calendar year

•     Military Spouse Time-Off – 80 hours per calendar year

•     This position is eligible for benefits to include medical, dental, vision and time off, as well as any others as provided for in the applicable Collective Bargaining Agreement.

•     For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits



Required Skills:



Preferred Skills:

Skills Required

  • Bachelor's degree in Marketing, Product Management, or related field
  • 4 years of experience in the job offered or in a Sr Product Manager, Upstream Marketing-related occupation
  • Professional marketing/product management in a medical device environment
  • Knowledge of clinical applications, community trends, and target segments for assigned products
  • Ability to modify strategies and tactics based on voice of customer and emerging trends
  • Experience developing sales strategy for cardiovascular medical devices including new product launches
  • Experience partnering with cross-functional teams including R&D, clinical, operations and commercial
  • Marketing management experience interacting with, selling to, and gaining input from global customers and partners

Johnson & Johnson Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Johnson & Johnson and has not been reviewed or approved by Johnson & Johnson.

  • Healthcare Strength Healthcare coverage is characterized as comprehensive across medical, dental, and vision, with added supports like onsite clinics, fitness centers, and Employee Assistance resources. Mental-health services and wellbeing reimbursements are also described as meaningful components of the overall package.
  • Retirement Support Retirement offerings are portrayed as a major differentiator, combining a 401(k) with employer matching and an employer-funded pension plan. Stock options and other long-term financial supports are also positioned as part of the broader rewards mix.
  • Parental & Family Support Family-related benefits are presented as notably strong, including paid parental leave for all new parents and additional leave types for caregiving and bereavement. Financial assistance for adoption, fertility treatment, and surrogacy is highlighted as a significant support.

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The Company
HQ: New Brunswick, NJ
143,612 Employees
Year Founded: 1886

What We Do

Profound Change Requires Boldness. Johnson & Johnson is the largest and most broadly based healthcare company in the world. We’re producing life-changing breakthroughs every day, and have been for the last 130 years. The combination of new technologies and your expertise enables amazing things to happen. Teams from J&J’s consumer business are creating digital tools to help people track the health of their skin. Those working in medical devices are 3-D printing artificial joints personalized for each patient, while researchers in pharmaceuticals use AI to discover lifesaving drugs. Imagine what the rest of our team of 134,000 people at 260 companies in more than 60 countries across the world is accomplishing. We redefine what it means to be a big company in today’s world. Social Media Community Guidelines: http://www.jnj.com/social-media-community-guidelines

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