Sr. Product Manager, Marketing Systems

Total Wine & More is seeking an experienced Senior Product Manager to join our Technology organization in Bethesda, Maryland. This role is responsible for leading strategic Marketing Technology initiatives spanning Marketing, Loyalty, Email Campaigns, Personalization, Promotions, and Customer Service platforms. As a key leader, you will partner closely with stakeholders across the enterprise to define product strategy, prioritize investments, and deliver solutions that drive customer engagement and business growth. You will own the product vision, roadmap, and execution for our personalization capabilities and omni-channel marketing programs, ensuring alignment with broader enterprise objectives. You will report to the Sr. Director, Marketing & Corporate Systems.

• Define and execute the product strategy and roadmap for Marketing Technology solutions.
• Lead initiatives across Marketing, Loyalty, Email Campaigns, Customer Service, Personalization, and Promotions.
• Translate business objectives and user needs into actionable product requirements and features.
• Partner with business and technology leaders to prioritize investments and align product delivery with enterprise goals.
• Drive the development and enhancement of best-in-class omni-channel customer experiences.
• Manage the full product lifecycle, from discovery and planning through delivery and continuous improvement.
• Oversee and mentor a team QA Analysts and Business Analysts.
• Establish key performance indicators and measure product success against business outcomes.
• Foster strong collaboration across Marketing, Digital, Customer Service, Technology, and Operations teams.

• Bachelor’s degree in Business, Technology, or Computer Science or equivalent years of experience
• 7+ years of experience in Product Management, preferably leading Marketing Technology, Loyalty, CRM, Personalization, Customer Service, or Digital Commerce initiatives.
• Proven experience defining product vision, strategy, roadmaps, and feature prioritization for enterprise-scale technology solutions.
• Strong understanding of customer engagement platforms, marketing automation, promotions, loyalty programs, and omni-channel experiences.
• Experience leading cross-functional teams and collaborating with business stakeholders, engineering teams, vendors, and executive leadership.
• Strong analytical and data-driven mindset with experience leveraging metrics and customer insights to inform product decisions.
• Certified Scrum Product Owner (CSPO), Product Manager/Product Owner, or similar product management certifications are preferred.
• Experience with marketing technology platforms, CRM solutions, loyalty systems, customer data platforms (CDPs), or personalization technologies is highly desirable. Salesforce is desirable

• Paid Time Off (PTO) 
• Generous store discounts 
• Health care plans (medical, prescription, dental, vision) 
• 401(k), HSA, FSA, Pre-tax commuter benefits 
• Disability & life insurance coverage 
• Paid parental leave 
• Pet insurance 
• Critical illness and accident insurance 
• Discounted home and auto insurance 
• College tuition assistance 
• Career development & product training 
• Consumer classes 
• & More! 

We recognize our team members are our biggest asset, and we value the critical role each play in contributing to the company’s success. It is our commitment to support and provide access to the resources needed to take care of their health and wellbeing. That is why we offer a variety of benefits, tools, and resources to support through our Total Rewards program. To view our full career page, click here: https://careers.totalwine.com/!

Total Wine & More considers several factors when establishing compensation. Compensation may vary based on a number of factors including, but not limited to, market location, job-related knowledge, skills and/or experience. The actual hourly rate will equal or exceed the required minimum wage applicable to the job location. Estimated salaries determined by third parties have not been validated by Total Wine & More.

Total Wine & More is an equal opportunity employer and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.

The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits apply. The anticipated close date of this posting is 120 days from the posted date indicated above.