Sr. Product Manager, Local Listings & Reputation Management
Are you looking for a place where you can bring your experience defining and executing Neighborly’s strategy across local discovery and reputation platforms, including but not limited to Google Business Profile (GBP), Yelp, Meta, Google and Apple Maps, and emerging search ecosystems?
Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
Bring your experience and be empowered to innovate.
As a Sr. Product Manager, Local Listings & Reputation Management on the Marketing team, a typical day for you will include:
- Own and evolve Neighborly’s Local Listings & Reputation strategy by defining enterprise standards, managing budgets, and driving the roadmap to improve local visibility, customer engagement, and revenue impact.
- Manage and optimize presence across all major local discovery platforms (e.g., GBP, Yelp, Meta, Apple Maps), ensuring accurate, consistent, and high-performing listings that drive conversion (calls, clicks, bookings).
- Lead scalable reputation management and analytics, including review generation, monitoring, response strategy, and sentiment insights to enhance trust, influence customer decisions, and inform service improvements and retention opportunities.
- Drive performance optimization, reporting, and data integration, partnering with Marketing Analytics, Product, and IT to connect listing engagement to funnel metrics and revenue, and to build dashboards, data pipelines, and multi-location capabilities.
- Leverage AI, tools, and operational leadership to scale the program, including automation, vendor and team management, technology selection, and serving as SME while driving innovation in local discovery and emerging channels.
Bring your skills and be inspired to achieve success.
(Required qualifications)
- Experience:
- 8+ years of experience in digital marketing, local SEO, listings management, or reputation management, with a strong emphasis on multi-location or franchise environments
- 3+ years of leadership experience managing, hiring, and developing high-performing teams, with demonstrated ability to scale operations across multiple brands or locations
- Skills:
- Strong analytical skills with experience using tools such as Google Business Profile Insights, Google Analytics, and reputation management platforms to measure performance and drive optimization decisions.
- Deep understanding of local SEO, Google Business Profile optimization, and review management, including the role of reviews as a key driver of search visibility and customer trust.
- Education:
- Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Data Analytics, or a related field required
- Master’s degree (MBA or equivalent) preferred
- Schedule / in-office requirements:
- Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
- Our office locations are:
- 500 E John Carpenter Fwy, Irving, TX
- 1010 N University Parks Drive, Waco, TX
Bring your goals and be enabled to reach them.
- Competitive Pay: Commensurate with experience
- Schedule: Full-time, Monday – Friday, 8 AM – 5 PM local time zone
- Benefits: Check out our benefits offerings here: Neighborly | Benefits Guide
- Financial Benefits: Equity and bonus opportunities
Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.
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Brand:
Neighborly - USA Shared ServicesSkills Required
- 8+ years of experience in digital marketing, local SEO or reputation management.
- 3+ years of leadership experience managing and developing teams.
- Bachelor's degree in Marketing, Business Administration, or related field.
- Master's degree (MBA or equivalent) preferred.
What We Do
Neighborly is a holding company of 21 service brands focused on repairing, maintaining and enhancing consumers’ homes and businesses and is the world’s largest home services franchisor serving 8.9 million+ customers. The company operates online platforms that connect consumers to service providers in their local communities that meet their rigorous standards as a franchisor across 14 service categories in the United States and in Canada. The company was founded in 1981 as Dwyer Group and is based in Waco, Texas. Neighborly now has nearly 3,600 franchisees and 10 corporate support centers throughout North America, U.K. and Germany.
