Sr Product Manager - Hyper-Personalization

Reposted 13 Days Ago
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5 Locations
In-Office
Senior level
Fintech
The Role
Responsible for formulating the vision and strategy for the personalization platform, leading cross-functional teams, and ensuring integration of AI/ML and analytics.
Summary Generated by Built In

As the Senior Product Manager for Hyper-personalization, you will be responsible for: 

  • Formulating the vision and value proposition for the personalization platform. 

  • Guide to platform product strategy and roadmap through research and analysis. 

  • Collaborate with business stakeholders to inform use case strategy. 

  • Contribute to people/process enablement and outcome measurement within client experience 

  • Lead cross-functional teams to ensure alignment and execution. 

  • Implement audience segmentation and engagement strategies. 

  • Integrate data, AI/ML, experimentation, and analytics into the personalization platform. 

  • Collaborating with technology architecture and development teams to ensure seamless integration of personalization features, including MarTech. 

  • Integrate growth strategies with positive investment behavior and account health opportunities; partner with Marketing and CDAO to formulate approach across the client experience. 

  • Influencing and storytelling to communicate the vision and impact of Hyper-personalization initiatives to executive leadership. 

  • Ensure governance and compliance in platform operations. 

  • Defining strategies and contributing to annual planning to achieve business objectives. 

Qualifications 

The ideal candidate will have: 

  • Proven experience in cross-functional leadership and strategic thinking. 

  • Strong collaboration skills across various divisions and organizations. 

  • Executive presence and the ability to influence and communicate effectively. 

  • Strong understanding in AI/ML, analytics, and technology architecture, including MarTech. 

  • Ability to manage complex programs and engage deeply with stakeholders. 

  • Comfort with ambiguity and the ability to make informed decisions. 

  • Business acumen to define strategies and inform annual planning. 

Career Growth 

This role offers significant potential for career growth, including: 

  • Opportunity to shape the future of Hyper-personalization in Personal Investor and Vanguard 

  • Exposure to executive leadership and strategic decision-making 

  • Ability to drive impactful initiatives that enhance customer engagement and business growth 

  • Development of expertise in cutting-edge AI/ML and marketing technology platforms 

  • Expansion of cross-functional leadership and collaboration skills 

  • Contribution to the overall business strategy and annual planning 

Special Factors

Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.

To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

Top Skills

AI
Analytics
Martech
Ml
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The Company
Charlotte, NC
20,252 Employees
Year Founded: 1975

What We Do

We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests.

Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind.

Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets.

For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin
Vanguard Marketing Corporation, Distributor.

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