Transform How We Manage Customer Relationships Globally
URUS is building a global CRM ecosystem to create a unified view of our customers, strengthen commercial execution, and support future growth across a diverse portfolio of businesses.
We're seeking a Senior Product Manager, CRM to lead this transformation. This role will define the CRM vision, strategy, and roadmap while driving implementation, adoption, and continuous improvement across a global, multi-brand organization.
This is a unique opportunity to build a foundational business capability from the ground up and shape how customer relationships are managed across the enterprise.
What You'll Own
Define and execute the CRM product strategy and roadmap
Lead a global CRM transformation centered on Salesforce, with integration to platforms such as HubSpot
Partner with commercial, marketing, finance, and operational leaders to align business needs and priorities
Translate business objectives into scalable product capabilities and user experiences
Drive adoption, governance, and change management to establish CRM as the trusted source of customer information
Collaborate with implementation partners and internal teams to deliver phased releases and ongoing enhancements
Measure success through adoption, business outcomes, and continuous product improvement
What Success Looks Like
CRM becomes the single source of truth across the organization
Strong adoption across business units and regions
Improved customer visibility, data quality, and commercial effectiveness
Scalable processes and technology that support future growth
What You'll Bring
Required
Bachelor's degree or equivalent experience
5+ years of experience in product management, CRM, enterprise systems, or related disciplines
Experience leading CRM implementations, digital transformations, or large-scale business technology initiatives
Strong stakeholder management and cross-functional leadership skills
Ability to translate complex business needs into actionable product solutions
Preferred
Salesforce experience, including Sales Cloud and/or Service Cloud
Experience with HubSpot or marketing automation platforms
Experience operating within multi-brand or global organizations
Familiarity with CRM automation, AI-enabled capabilities, and modern customer engagement platforms
Experience driving organizational adoption and change management
Work Environment
This role may be based remotely or in a hybrid environment depending on location. Periodic travel is expected to support workshops, stakeholder alignment, and global implementation activities.
Why Join URUS?
This is more than a CRM implementation. It's an opportunity to define and scale a critical enterprise capability that will influence how we engage customers, make decisions, and grow our business globally.
As a holding company with cooperative and private ownership, URUS is a family of businesses at the heart of the dairy and beef industry – Alta Genetics, GENEX, Genetics Australia, Leachman Cattle, Jetstream, PEAK, SCCL, Trans Ova Genetics and VAS. Each organization has its unique identity, products, and services. These companies work globally to provide cutting-edge dairy and beef genetics, customized reproductive services to maximize conceptions, dairy management information to take producers to the frontline of progressive dairy farming, and an array of products and services to help bovines reach their full genetic potential. URUS has 9 brands in 17 retail countries and employs nearly 2,800 people globally.
Skills Required
- Bachelor's degree or equivalent experience
- 5+ years in product management, CRM, enterprise systems, or related disciplines
- Experience leading CRM implementations, digital transformations, or large-scale business technology initiatives
- Strong stakeholder management and cross-functional leadership skills
- Ability to translate complex business needs into actionable product solutions
- Salesforce experience, including Sales Cloud and/or Service Cloud
- Experience with HubSpot or marketing automation platforms
- Experience operating within multi-brand or global organizations
- Familiarity with CRM automation, AI-enabled capabilities, and modern customer engagement platforms
- Experience driving organizational adoption and change management
What We Do
We Create Value We do more than produce and market semen from high caliber sires. We aim to create value for farmers by striving to understand each farm’s individual needs and goals. Our innovative genetic programs and reproductive services make the difference at the farm level. Using customized programs, specific to each producer's needs, we promise to improve individual herd profitability. We Build Trust Trust is built on the foundation to provide top quality products and services that deliver on their promise. We commit to providing such programs and services every day. Our unique product development testing standards are the most rigorous and accurate in the world, and are the clearest statement of our commitment to gaining your trust. We Deliver Results Our people, who have a passion for the business, can be counted on to deliver beyond expectation. We consistently deliver high impact genetic results and strategies to maximize herd profitability. We provide services to improve each farm's reproductive performance and capitalize on genetic investments. We take our responsibility seriously – to deliver excellence through our products, programs and services that generate profit for the progressive farms we work with around the world.
