Sr. Product Manager - Creators

ABOUT US

HighLevel is an AI-powered business operating system that gives agencies, entrepreneurs and SMBs the infrastructure to build, automate and scale. Today, HighLevel supports SMBs across 150+ countries, fueling community-driven growth rooted in real customer outcomes.

To date, businesses operating on HighLevel have generated over $7 billion in ecosystem value. By centralizing conversations, automation and intelligence into one system, we help businesses move faster, reduce complexity and execute efficiently.

Behind the platform, HighLevel powers more than 4 billion API hits and 2.5 billion message events daily. With 250 terabytes of distributed data, 250+ microservices and over 1 million domain names supported, our architecture is built for performance, resilience and long-term scalability.

OUR PEOPLE

With over 2,000 team members across 10+ countries, HighLevel operates as a global, remote-first organization built for speed and ownership. We value initiative, clarity and execution, creating space for ambitious people to build systems that support millions of businesses worldwide. Here, innovation thrives, ideas are celebrated and people come first, no matter where they call home.

OUR IMPACT

Every month, HighLevel enables more than 1.5 billion messages, 200 million leads and 20 million conversations for the more than 1 million businesses we support. Behind those numbers are real people building independence, expanding opportunity and creating measurable impact. We're proud to be a part of that.

ABOUT THE TEAM

The Creators Product team at HighLevel is focused on building and scaling a world-class learning experience for our customers and their audiences. The platform currently serves over 1.1 million monthly active users, making it one of HighLevel's most widely adopted products. This role offers a unique opportunity to operate at scale while solving B2C-style learner experience problems within a B2B2C product ecosystem.

We are seeking a Senior Product Manager, Creators, who will take strong ownership of key areas across the Creators product - improving engagement, retention, and completion rates through thoughtful execution, structured experimentation, and a sharp emphasis on UI/UX quality.

The ideal candidate brings a learner-centric mindset, comfort working with product data, and the ability to operate effectively in a fast-paced, high-impact environment alongside a senior product leader.

Your mission: To meaningfully elevate HighLevel's Creators experience by driving adoption, engagement, and outcomes for learners across a global user base — contributing to making it a best-in-class learning platform.

WHAT YOU'LL DO

• Contribute to the Creators Product Roadmap – Partner with product leadership to help shape and execute the roadmap for HighLevel's Courses platform, serving 1.1M+ monthly active learners, with a focus on engagement, completion, and retention in a B2B2C environment.

• Own Defined Areas of the Learner Journey – Take end-to-end ownership of specific segments of the learner experience — from first course interaction through completion and repeat engagement — identifying friction points and opportunities to improve learner outcomes.

• Support Learner Growth & Monetization – Contribute to initiatives that improve learner adoption, stickiness, and outcomes while supporting revenue expansion through better course discovery, consumption, and progression experiences.

• Deliver Core Learning Experiences – Lead the development of features that enhance course creation, consumption, progress tracking, and learner success at scale.

• Champion UI/UX Excellence – Partner closely with design and engineering to deliver intuitive, accessible, and mobile-friendly learning experiences with a strong emphasis on usability and performance.

• Experiment & Optimize – Design, execute, and analyze A/B tests to validate hypotheses, improve engagement metrics, and optimize learner journeys across web and mobile.

• Support Scale & Reliability – Contribute to ongoing improvements in platform scalability, performance, and reliability to support a large and growing learner base.

• Collaborate Cross-Functionally – Work across engineering, design, data, marketing, and customer-facing teams to drive adoption and improve learner satisfaction.

• Leverage Data for Decisions – Use analytics and experimentation insights to prioritize roadmap investments and measure product impact.

• Deliver Outcomes, Not Just Features – Drive measurable improvements in learner engagement, retention, completion rates, and overall platform growth within your areas of ownership.

• Support Activation & First-Value Initiatives – Contribute to identifying and optimizing learner activation milestones (e.g., first lesson completed, first course finished) that correlate with long-term retention and monetization.

• Track Metrics & Business Impact – Own and report on success metrics for your areas, including learner activation rate, course completion rate, time-to-first-value, retention cohorts, and revenue per learner, using data to continuously refine product strategy.

WHO YOU ARE

• Learning Platform & B2C Experience – You have built and shipped impactful features for eLearning platforms or content products, creating engaging learner experiences that drive activation, completion, and retention at meaningful scale.

• UX-Attentive for Learning – You bring a strong UI/UX sensibility focused on learner journeys, content discovery, progress tracking, and habit formation, with a track record of delivering intuitive and high-quality learning experiences.

• Experimentation-Minded – You are comfortable running A/B tests and structured experiments to improve learner engagement and completion rates through rapid, evidence-based iteration.

• Learner-Centric – You consistently balance business objectives with learner success, keeping learner needs, motivation, and outcomes at the center of product decisions.

• Strategic and Execution-Focused – You can contribute meaningfully to product vision while staying deeply involved in day-to-day execution to ensure ideas translate into real, measurable impact.

• Data-Informed – You rely on behavioral data, funnel metrics, and cohort analysis to prioritize initiatives, validate assumptions, and guide product decisions.

WHAT YOU'LL BRING

• 7+ years of Product Management experience, with meaningful exposure to B2C or B2B2C learning platforms, content products, or creator-focused SaaS.

• Proven track record of shipping product features that drive measurable improvements in learner engagement, completion, retention, or business growth.

• Solid understanding of UI/UX principles for learning experiences, with the ability to partner closely with design teams to deliver intuitive, accessible, and high-quality user journeys.

• Experience contributing to creator growth and monetization within subscription, marketplace, or creator-led business models.

• Familiarity with SaaS and creator platform growth levers, including creator activation, engagement loops, retention, lifecycle optimization, and audience monetization.

Bonus: You have worked on a B2C learning or content platform and can clearly articulate your personal impact on growth, engagement, and learner satisfaction.

WHY SHOULD YOU JOIN US?

At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters.

Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.

Join us at HighLevel, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.

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