Cloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. Our vision is to create an internet that serves the needs of its users, first and foremost—with individual privacy and opt-in at the core. Our product is a virtual “cloak” that you use as you visit any website — Facebook, Amazon, etc. It lets you choose to share all, some, or none of your private information based on your personal preference.
About the Role
We’re looking for a Product Design Lead with at least 6+ years of experience to shape the next generation of our mobile and web product suite. This role is ideal for a designer who thrives at the intersection of systems thinking, end-to-end experience design, and exceptional UI craft. Someone who can elevate both the product and the design culture.
This position is based in New York City, and we welcome candidates who are already in NYC or open to relocating.
What You’ll Do
Lead and design user experiences end-to-end across mobile and web from research and strategy to polished UI delivery.
Build, evolve, and maintain our design system, ensuring visual and interaction consistency across platforms.
Define and refine user flows, interaction models, and scalable frameworks that drive clarity and cohesion.
Craft elegant, high-quality interfaces that balance usability, accessibility, and visual impact.
Collaborate closely with Product and Engineering to align user needs, technical feasibility, and business goals.
Leverage user insights, analytics, and usability testing to iterate quickly and make informed design decisions.
Champion design excellence and consistency across the organization.
Actively use AI tools as a core part of your design workflow — generating interfaces, iterating through code, and going beyond surface-level use to ship faster and push what's possible.
What We’re Looking For
Design system expertise: Demonstrated experience in building or maintaining cross-platform systems that scale.
Strong UI craft: Exceptional visual sense for hierarchy, typography, motion, and layout.
End-to-end product design experience: Proven ability to connect research, UX strategy, and polished execution.
Systems thinker: Able to translate complex problems into cohesive, modular design solutions.
Proficient in Figma, Adobe Suite and familiar with rapid prototyping tools.
Strong communicator: Can clearly explain design decisions to both technical and non-technical audiences.
Organized and reliable: Able to manage multiple priorities and deliver with consistency.
Nice to Have
Experience designing for mobile (iOS/Android) or multi-platform ecosystems.
Experienced in design systems, startups, or fast-scaling teams.
Agency or consulting experience working across diverse product challenges.
What We Offer
Cloaked is a well-funded Series B startup based out of NYC. Although we are a distributed team, the NYC team operates with a hybrid model.
We have a fully built out kitchen packed with drinks and snacks. The Cloaked team has diverse interests and so we frequently embark on team outings and go out for socials!
Compensation and Benefits
We offer above market rate pay and equity based off of the market's best commercially available data. Your compensation will be a combination of salary, bonus and equity.
Cloaked employees have 401K, as well as top of the line Health, Dental, and Vision benefits.
We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).
Perks
🌴Competitive PTO: We encourage employees to take a minimum # of vacation per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard.
🤸Monthly health stipend: Used for any kind of physical, mental or emotional care you’d like to take for yourself, be it a gym membership, a meditation app, or time with a personal trainer.
🥗 Late Night Meals: We understand that sometimes work can get in the way of meal prep. In response to that, we offer employees a monthly meal stipend to be used when they don't have time to get a home cooked meal going!
🧠 Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge and capabilities through an unlimited professional development fund. Additionally team members are encouraged to regularly attend conferences and industry events.
We are really excited about having you join our mission-driven team and help us build the future of online privacy!
Skills Required
- 6+ years of product design experience
- Lead and design user experiences end-to-end across mobile and web
- Design system expertise (build/maintain cross-platform systems)
- Strong UI craft: hierarchy, typography, motion, layout
- Proficient in Figma
- Proficient in Adobe Suite
- Familiar with rapid prototyping tools
- Actively use AI tools as part of the design workflow
- Leverage user insights, analytics, and usability testing to inform design
- Strong communication skills to explain design decisions to technical and non-technical audiences
- Organized and able to manage multiple priorities
- Experience designing for mobile (iOS/Android) or multi-platform ecosystems
- Experience in startups, fast-scaling teams, or building design systems (agency/consulting experience)
What We Do
Cloaked, Inc. provides privacy-focused digital identity and data protection tools for individuals and businesses. The company enables users to generate, guard, and reclaim their identity online by creating unique, disposable aliases for emails, phone numbers, and passwords. Additionally, Cloaked's data removal engine helps users wipe their personal information from numerous data brokers and people-search sites to prevent identity theft and fraud.
