KFC Global’s Brand Experience team is seeking a Senior Digital Analytics & MarTech Implementation Engineer (L8) to support and scale measurement across our global digital ecosystem.
This role will drive hands-on implementation and governance of digital analytics and marketing technology across KFC’s websites, mobile apps, and digital ordering platforms. You will ensure consistent, accurate, and privacy-compliant data collection that enables global and market-level teams to optimize customer journeys, media effectiveness, personalization, and brand performance.
As an L8 individual contributor, you will serve as a subject matter expert in analytics implementation and MarTech enablement—owning execution, improving global standards, and partnering closely with Product and Engineering teams.
Global Analytics Implementation
Implement, configure, and maintain GA4 tracking across KFC’s global web and mobile app platforms, ensuring consistent measurement frameworks across markets.
Translate global Brand Experience measurement strategies into scalable technical tracking solutions.
Support rollout and adoption of standardized event taxonomies and data layer frameworks across regions.
MarTech Deployment & Integration
Deploy and manage third-party marketing tags, tracking pixels, and SDKs (media, personalization, testing, CRM, CDP) via tag management systems.
Partner with CRM and CDP teams to enable audience activation, campaign measurement, and closed-loop attribution.
Ensure analytics implementations support personalization, lifecycle marketing, and performance media objectives.
Data Layer & Governance
Develop and maintain a scalable, event-driven data layer architecture aligned to global business KPIs and customer journey milestones.
Establish and uphold tagging governance standards, naming conventions, and version control practices across markets.
Ensure compliance with global privacy regulations (GDPR, CCPA, and other regional frameworks) and consent management requirements.
Quality Assurance & Optimization
Conduct detailed QA testing for web and app tracking implementations, ensuring data accuracy and integrity before production releases.
Monitor analytics data health and proactively identify discrepancies, tagging gaps, or optimization opportunities.
Support root cause analysis and resolution of data issues in collaboration with Engineering teams.
Documentation & Global Enablement
Create and maintain global implementation documentation, tracking specifications, data dictionaries, and governance guidelines.
Support enablement of regional digital teams through clear documentation, office hours, and best-practice guidance.
Stay current on analytics, MarTech, and privacy trends to continuously evolve KFC’s global measurement capabilities.
Required Qualifications
Bachelor’s degree in Computer Science, Information Systems, Engineering, or related field.
3+ years of hands-on experience in digital analytics and MarTech implementation, including strong GA4 expertise.
Deep understanding of event-based tracking models and structured data layers.
Strong knowledge of web technologies including HTML, CSS, JavaScript, and JSON.
Experience with tag management platforms such as Google Tag Manager, Tealium, or Adobe Launch.
Experience implementing analytics for mobile apps (e.g., Firebase or similar platforms).
Strong QA methodology and troubleshooting skills for tracking validation.
Experience working cross-functionally in Agile environments (JIRA, Confluence).
Excellent communication skills, with the ability to translate technical implementation details into clear business impact.
Preferred Qualifications
Google Analytics and/or Google Tag Manager certification.
Experience working in global or multi-market digital environments.
Familiarity with Customer Data Platforms (CDPs) and CRM ecosystems.
Exposure to performance media measurement, attribution modeling, and marketing analytics.
Experience implementing consent management platforms and privacy-first data strategies.
Impact of the Role: This role is foundational to KFC Global Brand Experience. By ensuring high-quality, scalable, and standardized data collection across markets, you will enable:
Consistent global KPI reporting
Smarter media and personalization strategies
Stronger customer journey insights
Data-driven brand growth
Skills Required
- Bachelor's degree in Computer Science, Information Systems, Engineering, or related field
- 3+ years hands-on experience in digital analytics and MarTech implementation including GA4 expertise
- Deep understanding of event-based tracking models and structured data layers
- Strong knowledge of web technologies including HTML, CSS, JavaScript, and JSON
- Experience with tag management platforms such as Google Tag Manager, Tealium, or Adobe Launch
- Experience implementing analytics for mobile apps (e.g., Firebase or similar)
- Strong QA methodology and troubleshooting skills for tracking validation
- Experience working cross-functionally in Agile environments (JIRA, Confluence)
- Excellent communication skills with ability to translate technical details into business impact
- Google Analytics and/or Google Tag Manager certification
- Experience working in global or multi-market digital environments
- Familiarity with Customer Data Platforms (CDPs) and CRM ecosystems
- Exposure to performance media measurement, attribution modeling, and marketing analytics
- Experience implementing consent management platforms and privacy-first data strategies
Yum! Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Yum! Brands and has not been reviewed or approved by Yum! Brands.
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Leave & Time Off Breadth — Corporate roles include four weeks of vacation, year‑round half‑day Fridays, company holidays, dedicated “Live Well” days, and paid volunteer days. These policies contribute meaningfully to overall compensation value for corporate employees.
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Wellbeing & Lifestyle Benefits — Offerings include free access to mental‑health counselors, onsite/virtual wellness tools, onsite gyms in select offices, and wellbeing discounts. Smoking‑cessation and weight‑management programs further bolster lifestyle support.
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Parental & Family Support — Benefits span family‑planning coverage such as adoption, fertility, and baby‑bonding leave. Corporate materials also note enhanced parental leave for U.S. corporate employees.
Yum! Brands Insights
What We Do
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.
