Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs’ Intelligent Connectivity Platform integrates CXL®, Ethernet, NVLink, PCIe®, and UALink™ semiconductor-based technologies with the company’s COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end-to-end scale-up, and scale-out connectivity. The company’s custom connectivity solutions business complements its standards-based portfolio, enabling customers to deploy tailored architectures to meet their unique infrastructure requirements. Discover more at www.asteralabs.com.
Role Overview
Astera Labs is seeking a Senior Principal, Product Marketing to serve as the strategic marketing leader for our Leo Smart Memory Extender product line — the industry's most advanced CXL-based solution enabling memory expansion and disaggregation for AI and cloud infrastructure at rack scale. This is a senior individual contributor role with outsized influence, where you'll define how the market understands, evaluates, and adopts CXL memory technology.
As AI models scale to hundreds of billions of parameters and memory capacity becomes the defining bottleneck in modern data centers, Leo is uniquely positioned to unlock new levels of performance and efficiency. In this role, you'll operate as the authoritative voice of the Leo product line — shaping narratives that influence hyperscaler architecture decisions, driving industry thought leadership, and partnering with Astera Labs' most senior technical and business leaders to accelerate market creation.
This is a rare opportunity to own the marketing strategy for a category-defining product at a hyper-growth public semiconductor company that is building the connectivity backbone of AI infrastructure. You'll combine deep technical mastery of CXL and memory architectures with world-class marketing craft to drive outsized business impact.
Based in San Jose, CA or Vancouver, BC, this position requires an in-person presence with travel to customers.
Key Responsibilities
Market Strategy & Positioning
- Own end-to-end go-to-market strategy for the Leo Smart Memory Extender portfolio, from early market development through production ramp and lifecycle management
- Define differentiated positioning and messaging frameworks that articulate Leo's value to platform architects, memory subsystem engineers, and CTO-level decision-makers at hyperscalers and OEMs
- Lead competitive analysis and market segmentation to identify whitespace opportunities and inform product roadmap investment priorities
Thought Leadership & Industry Influence
- Serve as Astera Labs' external subject matter expert on CXL memory expansion, representing the company at keynotes, panels, analyst briefings, and consortium forums
- Develop high-impact technical content including white papers, architecture guides, solution briefs, and reference designs that shape industry conversation
- Build and maintain relationships with key industry analysts, media, and ecosystem partners to amplify Leo's market presence
Cross-Functional Leadership & Enablement
- Partner with product management and silicon engineering to translate roadmap innovations into compelling customer-facing narratives and launch strategies
- Develop advanced sales enablement assets — competitive battlecards, technical presentations, ROI models, and objection-handling frameworks — that accelerate deal velocity
- Engage directly with strategic customers in executive briefings and design-win pursuits, serving as a trusted technical marketing advisor
Market Intelligence & Business Impact
- Synthesize insights from customer engagements, competitive dynamics, and technology trends to influence Leo product strategy and investment decisions
- Track the evolving CXL ecosystem, memory disaggregation architectures, and AI infrastructure spending patterns to keep Astera Labs ahead of market inflection points
- Define and measure marketing effectiveness through pipeline contribution, content engagement, and market awareness metrics
Basic Qualifications
- Bachelor's degree in Electrical Engineering, Computer Science, or a related technical field
- 12+ years of experience in product marketing, technical marketing, or strategic marketing roles in the semiconductor or data center infrastructure industry
- Deep technical understanding of CXL protocol, memory subsystem architectures, and data center platform design
- Proven track record of positioning and launching complex silicon products to hyperscale and enterprise customers
- Exceptional ability to craft compelling technical narratives for audiences ranging from system architects to C-suite executives
- Experience operating as a senior individual contributor with cross-functional influence across engineering, product, sales, and executive leadership
Preferred Qualifications
- Master's degree in Electrical Engineering, Computer Science, or MBA
- Direct experience marketing CXL, DDR/HBM memory technologies, or coherent interconnect solutions
- Established relationships with hyperscaler architecture teams and/or Tier-1 OEM partners
- Track record of keynote speaking, published white papers, or recognized thought leadership in the memory/interconnect space
The salary range for this position is $180,000 to $250,000 depending on experience, level, and business need. This role may be eligible for discretionary bonus, incentives and benefits.
We know that creativity and innovation happen more often when teams include diverse ideas, backgrounds, and experiences, and we actively encourage everyone with relevant experience to apply, including people of color, LGBTQ+ and non-binary people, veterans, parents, and individuals with disabilities.
Skills Required
- Bachelor's degree in engineering or computer science
- 5-10 years of experience in product management within the semiconductor industry
- Deep understanding of high-speed protocols (PCIe/CXL and/or UALink)
What We Do
Astera Labs Inc., a fabless semiconductor company headquartered in the heart of California’s Silicon Valley, is a leader in purpose-built connectivity solutions for data-centric systems throughout the data center. Partnering with leading processor vendors, cloud service providers, seasoned investors, and world-class manufacturing companies, Astera Labs is helping customers remove performance bottlenecks in data-intensive systems that are limiting the true potential of applications such as artificial intelligence and machine learning. The company’s product portfolio includes system-aware semiconductor integrated circuits, boards, and services to enable robust CXL, PCIe, and Ethernet connectivity.
.png){kind=logo}
