Sr. Princ Product Manager - Consumer Privacy Products

About Gen:

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We're always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.

When you're a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.

Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.

If this sounds like you-Gen has a dynamic, supportive culture with core values that celebrate diversity, promote teamwork, and encourage every team member to contribute and grow-join us

About the Role:

Did you know there is a victim of identity theft every 3 seconds in the US? Companies and Cyberthieves track, target and profile you online; your name, address, websites you visit, location, passwords, bank accounts and credit cards are just some of the pieces of data you can leave behind or exposed online. Gen's Privacy and Identity team protects the personal data of millions of customers around the world from being abused or stolen. Working in small, high-energy, driven teams of engineers, designers, go-to-market, and product owners you will develop innovative products to meet the dynamic threat landscape and leverage key technologies like AI to launch new services rapidly. You will be responsible for the growth of products that protect consumers' personal information from criminals and unwanted marketers, finding the balance of new product offerings, and the ongoing performance of a suite of services across the LifeLock, Norton and Avast brands.

What You Will Do in This Role:

Product Strategy and Market Analysis:

• Manage and oversee the introduction, roadmap, positioning, and maintenance of significant and complex products and product lines.
• Conduct comprehensive research and market analysis to identify strategic opportunities.
• Validate concepts through testing and experimentation, and launch minimum viable products (MVPs) for market validation.
• Execute full-scale rollouts and expansions across platforms and geographies.

Roadmap and Portfolio Management:

• Strategically manage the product roadmap to optimize value for both customers and the company.
• Balance the launch of new services and the enhancement of existing ones.
• Collaborate with commercial teams to drive acquisition and retention, emphasizing Net Promoter Score (NPS) and customer satisfaction metrics.

Cross-Functional Leadership and Collaboration:

• Lead a group of Researchers, Designers, Engineers, and Marketers to innovate, design, and build solutions that meet customer needs and drive growth.
• Work closely with product leaders to influence overall product vision, strategy, and prioritization, using qualitative and quantitative data to support your decisions.
• Regularly inform executives of progress, impediments, solutions, and opportunities through presentations and memos.

Business Case Development and Forecasting:

• Collaborate with the Finance Team to develop short and long-term forecasts for new lines of business, ensuring financial viability.
• Develop and present ROI-based business cases to secure necessary resources and funding for new product initiatives.

Analytics and Performance Metrics:

• Establish and monitor key performance metrics to track the success of new products.
• Make data-driven adjustments to strategies as needed.
• Perform a range of business analytics, from problem/root cause identification to defining new business economics, to support the development and launch of new products.

What You'll Need to be Successful in this Role:

Strategic Vision and Market Knowledge:

• Demonstrate a clear ability to develop and articulate a strategic vision for product lines, ensuring alignment with company goals.
• Illustrate in-depth knowledge of market trends and domain expertise to inform product development and strategy.

Leadership and Collaboration:

• Strong leadership skills and proven ability to collaborate effectively with cross-functional teams and senior leadership.
• Excellent communication skills (written, verbal, presentation, and interpersonal) for both technical and non-technical audiences.

Research and Problem Solving:

• Lead research initiatives to identify the next product opportunities and improvements.
• Exhibit creative problem-solving abilities to tackle complex product challenges and find innovative solutions.

Financial and Analytical Skills:

• Ability to perform business analytics, secure resources, and make informed decisions with incomplete data.
• Strong analytical skills with the ability to think critically and make informed decisions based on data.

Product Management:

• Proven success in managing complex products and product launches.
• Proven track record of bringing consumer products to market and achieving business growth.
• Deep understanding of product portfolio management, capable of managing multiple products or lines of business.

Professional Attributes:

• Customer-Centric Mindset: Deep understanding of customer needs and advocacy for the customer in all product decisions.
• Results-driven: Focus on achieving measurable outcomes and driving business growth.
• Innovative Thinking: Embrace creativity and out-of-the-box thinking to develop unique product solutions.
• Adaptability and Resilience: Thrive in a dynamic environment and adapt quickly to changing priorities.
• Collaboration and Teamwork: Build strong relationships across the organization and foster a collaborative environment.
• Effective Communication: Communicate clearly with diverse audiences, including technical and non-technical stakeholders.
• Strategic Vision: Develop and articulate a long-term vision for the product that aligns with company goals.
• Leadership and Influence: Inspire and motivate teams, and gain buy-in from stakeholders at all levels.
• Analytical and Data-Driven: Use data to make informed decisions and continuously optimize product strategies.
• Customer Empathy: Show genuine empathy for customers and use feedback to drive product enhancements.

Professional Qualifications:

• Bachelor's degree in Business, Engineering, or a related field. MBA or advanced degree preferred.
• Minimum of 10+ years of experience in product management.

#LI-AS1

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency.

Gen complies with all anti-discrimination laws.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.