As a Sr. PPC Analyst, you will be responsible for the day-to-day management of our paid campaigns and lead-generation initiatives. Your attention to lead volume and efficiency targets will be crucial in helping the team reach its goals.
Your responsibilities include:
- Creating and planning a variety of PPC campaigns across a range of digital channels. This may include creating ads and/or reviewing existing ones for copy
- Monitoring existing campaigns and making recommendations on how to optimize them
- Bidding up and down campaigns daily
- Producing detailed analysis and reports of campaigns
- Presenting actionable insights to stakeholders
- Analyzing trends (both internal and external) and making recommendations
- Taking responsibility towards controlling costs
- At least 1-2 years prior experience as Sr. PPC analyst
- Highly proactive, meticulous, and results-oriented
- Self-starter and critical thinker
- A data-driven and analytical mindset
- Good English grammar
- Strong MS Excel skills
- Experience with Linkedin Ads and Facebook Business
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What We Do
LegalMatch was established in 1999 as a free, Web-based exchange to help individuals and small businesses make educated decisions when choosing a lawyer. Today, LegalMatch is the industry leader in legal marketing through our attorney/client matching services and is the best way to find the right lawyer. We are the premier marketing partner providing Legal Marketing Services for the solo and small firm attorney. Powered by leaders in engineering, law, membership services, marketing and administration, LegalMatch operates in all 50 states, and has developed a comprehensive team of legal marketing specialists that serve both consumers and the legal profession. The company is based in San Francisco, CA with offices in Austin, TX, Las Vegas, NV, and Reno, NV.
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