Sr. Performance Marketing Specialist - Paid Social

Company Description

As the world’s pioneering local delivery platform, our mission is to deliver an amazing experience, fast, easy, and to your door. We operate in over 70+ countries worldwide, powered by tech, designed by people. As one of Europe’s largest tech platforms, we enable creative minds to deliver solutions that create impact within our ecosystem. We move fast, take action and adapt. No matter where you're from or what you believe in, we build, we deliver, we lead. We are Delivery Hero.

In July 2024, Delivery Hero SE merged its market-leading food delivery businesses, namely foodora and Yemeksepeti in Europe, and foodpanda in Asia. Together, all three businesses now form the second-largest organization within Delivery Hero. Powered by Delivery Hero's Pandora platform technology, the newly formed organization will continue to be known by the respective brands to customers, vendors and partners.

Job Description

Want to be a Hero? Join one of the leading global online food ordering and delivery marketplaces!

Delivery Hero is looking for a Sr. Performance Marketing Specialist - Paid Social to work directly within our Regional Performance Marketing team. Delivery Hero’s businesses are growing rapidly and occupy leading positions. 

Your mission:

• You own the execution and support building the strategy for all paid social channels (Meta, Snapchat, TikTok, YouTube, Twitter)

• You conduct in-depth / cross-functional analysis and make suggestions to allocate budget between channels, devices and campaigns 

• Drive App acquisition campaign improvement and be responsible for the performance against monthly targets while guiding the team members

• Identify new marketing opportunities and innovative ideas based on commercial KPIs, customer insights, and competitive analysis through continuous test & learning

• Independently lead projects and campaigns, ensuring quality delivery and achievement of KPIs through cross-functional teams (measurement, attribution, creative, marketing, product..)

• Collaborate with local marketing teams and provide clear guidance on effectively implementing local tactics. 

• Continuously contribute to the improvement of best practice guidelines and disseminate digital expertise across teams within the organization.

Your heroic skills:

• You have gained min. 5 years of professional experience managing paid social advertising campaigns

• You managed campaigns for ideally at least 2 of the following channels (Meta, Snapchat, TikTok, Twitter)

• You gained strong App acquisition expertise, and ideally full-funnel marketing experience

• You have lead projects, instructed teams and managed various stakeholders 

• You are used to breaking down complex problems into an actionable roadmap 

• You have a university degree in marketing, business, economics, management, engineering or similar field 

• You have leveraged incrementality test solutions to decide on campaign and budget mix 

• Analytical skills with the ability to translate data insights into actionable strategies 

• Excellent communication and interpersonal skills, with the ability to manage stakeholders effectively.

• Demonstrated ability to identify marketing opportunities and develop strategic solutions.

• Ability to initiate innovations, provide feedback, and influence the broader team.

• Up-to-date knowledge of regulations, policies, and best practices in digital marketing.

Why Delivery Hero?

• English is our working language and our colleagues at Delivery Hero come from every corner of the globe, working in a diverse, cross-cultural team. For most opportunities, we also offer visa & relocation support

• We take care of our employees and offer flexible working hours and, for most of the teams, the option of working from home

• Enjoy our free online yoga classes and subsidized Urban Sports Club membership

• Take care of your mental and emotional well-being with our free Headspace subscription and unlimited access to Employee assistance program

• Participate in our health campaigns such as seasonal flu vaccination

• Benefit from BVG subsidy or join our Bike rental program

• Join the global market leader and a publicly listed DAX company with a competitive remuneration package and a lot of training, career & development opportunities

• Develop your skills with your personal educational budget for conferences and external trainings

• Learn German with free classes, access our e-learning platform and participate in our inhouse trainings

• Save responsibly with our attractive corporate pension options

• Join company parties, team, cultural and sports events - due to the current situation on a virtual basis

• Our office lounges are filled with healthy (and some more indulgent!) snacks and refreshments to keep you energized throughout the day

We’re looking forward to your application!

Additional Information

At Delivery Hero, we believe diversity and inclusion are key to creating not only an exciting product, but also an amazing customer and employee experience. Fostering this starts with hiring -- therefore we do not discriminate on the basis of racial identities, religious beliefs, color, national origin, gender identities or expressions, sexual orientations, age, marital or disability statuses, or any other aspect that makes you, you. Just be yourself and we can’t wait to see what value you bring to the role. We're as interested in your character as we are in your talent.