About Trading Academy®
Trading Academy is a global leader in financial education, providing individuals with the knowledge, tools, and support to build skills and confidence in the financial markets. Through a combination of in-person instruction, online learning, and ongoing student support, Trading Academy is committed to helping students make better financial decisions in any market.
The Role
We are hiring a Senior Performance Marketing Manager to own and improve our Meta advertising program. This is a senior individual contributor role where you will manage the platform daily, test multiple campaign variables and own the outcome. There is no team to manage. We need a hands-on operator to evaluate data, develop strategies, get buy-in from leadership, and deliver results.
What You'll Do
- Leverage our Meta Conversions API (CAPI) connection to drive Scale and Cash ROI improvements in our Meta campaigns
- Build, launch, and scale Meta campaigns to deliver qualified buyers and cash ROI, not just lead volume.
- Evolve our Meta campaigns and performance based on a deep understanding of our KPIs and first-hand experience in leveraging CAPI for other businesses.
- Work with our Director of Business Optimization to align incremental, data-driven test design
- Manage long sales-cycle, event-based campaigns from top of funnel to revenue conversion.
- Adjust campaigns to consistently deliver monthly cash, buyer, and sales targets.
- Utilize off-platform analysis to diagnose and improve campaign performance.
- Mitigate lead fraud and low-quality traffic proactively.
- Collaborate closely with creative, analytics, and sales teams to close the loop between ad spend and business results.
What We Require
- 3+ years of experience with Meta Conversions API: leveraging, maintaining, and optimizing a Meta Conversions API (CAPI) connection.
- Hands-on experience with server-side event architecture, deduplication logic, Event Match Quality (EMQ) improvement, and parameter enrichment are required.
- Deep, hands-on fluency across Meta's full platform stack: Events Manager, Ads Manager, Advantage+ and ASC campaigns, value-based lookalikes, Aggregated Event Measurement (AEM), and the Meta Marketing API.
- Experience with server-side event implementation — whether through server-side GTM, Meta's Conversions API Gateway, or direct API integration. In short, illustrate a proven ability to leverage and evolve a Conversion API to deliver performance improvement.
- A documented, progressive track record of scaling spend while improving efficiency — cost per qualified lead down, ROAS up, consistently. Be prepared to discuss specific numbers, accounts, strategic and technical decisions you made and why.
- Strong analytical capability applied directly to business outcomes: cash ROI, cost per buyer, and qualified lead quality.
- Experience operating with channel ownership and accountability in a fast-paced, high-growth environment.
Preferred Qualifications
- Experience with big-ticket, high-consideration products and offers with long sales cycles.
- Event-based or webinar-style lead generation campaigns.
- Familiarity with CRM platforms and landing page tools.
What We Offer
- Competitive salary ($90,000–$115,000)
- Comprehensive benefits - health, dental, vision, 401k
- Access to full suite financial education products
Skills Required
- 5+ years managing paid media hands-on
- Hands-on Meta (Facebook/Instagram) ads management
- Google Search and YouTube advertising experience
- Personal ownership of $500K+/month ad spend or equivalent
- Real server-side tracking experience: Meta CAPI (GTM and direct API) and Google Enhanced Conversions (GA4 server-side)
- Multi-step funnel experience (lead gen, VSL, webinar, book-a-call, live events)
- Ability to design and interpret incrementality tests (geo holdouts, lift studies)
- Experience using offline sales data (revenue, show-up rate, close rate) to change bidding and channel strategy
- Comfortable with Salesforce and Google Tag Manager; able to work directly with engineering and analytics
- Ability to diagnose performance shifts (creative, auction, audience, tracking, funnel) and implement fixes
- Candidate must be based in the United States (remote)
What We Do
Irvine, California-based Trading Academy is the world leader in professional education for investors and traders looking to build life-changing skills to take on the financial markets. For over twenty years, Trading Academy has helped hundreds of thousands of people, both novice and experienced, learn how to better understand the financial markets and take the first steps towards enriching their lives with trading and investing. With a team of over 60 instructors worldwide servicing over 35 physical centers, every employee is dedicated to making a positive difference in the world by delivering high-quality education and supporting a vibrant learning community. Trading Academy’s innovative teaching solutions from trading and investing in Stocks, Options, Futures, Forex as well as Digital Assets help drive students to learn how to use their financial resources to their advantage and prepare themselves for the years’ to come. Students can study a variety of asset classes such as stocks, Forex, options, futures, and digital assets. Trading Academy also offers wealth management courses on investing basics, and more. With Continuing Education programs, Trading Academy students can keep learning outside of the classroom by working with instructors and other students online. Visit our careers page: www.tradingacademy.com/about-us/careers.aspx
