The Impact of a Sr. P&T Operations Analyst, Product Adoption at Coupa:
The Sr. P&T Operations Analyst, Product Adoption ensures the R&D budget isn't wasted on "dark features" that no one uses. By embedding adoption thinking into the start of the requirements process, you maximize the Return on Product Investment. You are the guardian of the customer experience, identifying configuration barriers, training gaps, and integration dependencies before they turn into churn.
What You’ll Do
- Strategic Planning & The Adoption Brief
- Define the "Golden Workflow": Collaborate with PMs during the design phase to map the ideal user path to "first value" and long-term stickiness.
- Architect Adoption Briefs: Own the creation of the Adoption Brief, establishing value hypotheses, customer segmentation, adoption strategy, and the "signals" that indicate a user has successfully adopted a feature.
- Instrumentation Strategy: Work with Engineering and Product Analytics to ensure features are tagged and instrumented before launch, ensuring 100% visibility into user behavior from Day 1.
- Cross-Functional Execution
- Enablement Alignment: Partner with Marketing and Customer Success to translate adoption criteria into targeted in-app nudges, tutorials, and human-led outreach playbooks.
- Product-Led Growth (PLG): Design and monitor the effectiveness of automated onboarding sequences (simulations, tooltips, and email triggers) defined in the Adoption Brief.
- Analysis & Iteration (The Feedback Loop)
- Friction Identification: Analyze telemetry data to find where users drop off. Distinguish between "UX friction" (it’s too hard to use) and "Value friction" (it’s not worth using).
- Facilitate Product Reviews: Lead the Post-Launch Review. Transform raw data into actionable insights for leadership, driving decisions to improve, pivot, or deprecate features. Validate & incorporate product investment decisions with adoption data.
- ROI & Value Realization: Connect feature adoption directly to business outcomes like Net Revenue Retention (NRR) and Time-to-Value (TTV) and cross-sell, upsell.
- Manage Qualitative Feedback Loops: Design and maintain structured processes to capture the "why" behind the telemetry, and package these insights into scalable reports for executive leadership.
- Telemetry Governance & Roadmap Influence: Establish a scalable, governed framework for consuming telemetry data. Goal is to democratize these insights so that ≥60% of SDLC roadmap prioritization across the R&D org is actively driven by customer usage and adoption data.
What You Will Bring to Coupa
- 3+ years in Product Ops, Customer Success Operations, or Product Management with a heavy emphasis on data-driven decision-making.
- Power-user experience with Product Analytics and Digital Adoption Platforms (e.g., Pendo, Mixpanel, Amplitude, or Gainsight PX).
- Ability to read/write basic SQL and understand event-tracking schemas (telemetry) for or SaaS and AI-native environments, including translating complex usage data (like AI token or credit consumption) into clear business metrics.
- The ability to tell a story with data moving beyond "what the numbers are" to "what we should do next."
- Flexibility to work to U.S timezone 3 days per week.
Skills Required
- 3+ years in Product Ops, Customer Success Operations, or Product Management
- Power-user experience with Product Analytics and Digital Adoption Platforms
- Ability to read/write basic SQL and understand event-tracking schemas
What the Team is Saying
Coupa Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, and mental‑health resources from day one. Plan breadth and wellness support are consistently emphasized.
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Leave & Time Off Breadth — Time off includes flexible or unlimited PTO, paid parental leave, floating holidays, and dedicated volunteer time. Remote‑friendly practices are noted to support taking time away.
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Parental & Family Support — Family‑building and caregiving supports include fertility benefits, generous parental leave, and resources for adoption and elder care. Return‑to‑work assistance and an onsite Mother’s Room are highlighted.
Coupa Insights
What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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Employees work remotely.
Our virtual-first approach is intentional. It gives you the freedom to do your best work in a space that supports focus, balance, and creativity, while staying connected to a global team of changemakers who are redefining the future of business spend
