Sr. Omnichannel Marketing Manager

Reposted 11 Days Ago
Be an Early Applicant
San Diego, CA, USA
In-Office
158K-216K Annually
Senior level
Healthtech • Biotech • Pharmaceutical
The Role
Manage and execute omnichannel marketing initiatives, collaborating with various teams to optimize campaign performance and enhance customer experiences. Responsible for implementing digital strategies and ensuring seamless data integration for effective marketing execution.
Summary Generated by Built In
Who We Are:

At Neurocrine Biosciences, we pride ourselves on having a strong, inclusive, and positive culture based on our shared purpose and values. We know what it takes to be great, and we are as passionate about our people as we are about our purpose - to relieve suffering for people with great needs.

What We Do:

Neurocrine Biosciences is a leading neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company's diverse portfolio includes FDA-approved treatments for tardive dyskinesia, chorea associated with Huntington's disease, classic congenital adrenal hyperplasia, endometriosis* and uterine fibroids,* as well as a robust pipeline including multiple compounds in mid- to late-phase clinical development across our core therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders because you deserve brave science. For more information, visit neurocrine.com, and follow the company on LinkedIn, X and Facebook. (*in collaboration with AbbVie)

About the Role:Responsible for partnering with brand marketing to execute and support omnichannel customer experience and cross-channel engagement initiatives for multiple customer types, including HCPs and consumers. Collaborates closely with Marketing, Insights & Analytics, marketing operations, IT, and agency partners to activate approved omnichannel engagement approaches, ensure accurate execution across channels, and optimize performance using centralized data and insights.

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Your Contributions (include, but are not limited to):
  • Oversee the implementation and in-flight performance of approved paid media and digital channel plans as part of integrated omnichannel campaigns, identifying executional issues and optimization opportunities

  • Manage the tactical execution of key campaigns and pilots, including those that apply to current and newly available omnichannel capabilities

  • Partner with marketing operations to execute and test marketing automation campaigns, including email UAT, workflow validation, and deployment

  • Own the day-to-day management of omnichannel data centralization for marketing, partnering with IT, data management, and analytics teams to ensure data flows, definitions, and outputs support campaign execution and performance tracking

  • Support content and UX execution for web and owned digital properties by providing performance-driven input aligned to customer needs and established SEO, GEO, and AEO best practices

  • Collaborate with brand marketing, analytics, marketing operations, IT, and agency partners to coordinate campaign execution, align on roles and timelines, and communicate execution status and key learnings

  • Performs other duties as assigned

Requirements:
  • BS/BA degree in marketing, communications, or life sciences. AND 8+ years of experience in digital or omnichannel marketing OR

  • Master's degree in marketing, life sciences or business administration AND 6+ years of similar experience as noted above

  • Demonstrated ability to work effectively across brand marketing, analytics, marketing operations, IT, and agency partners to deliver complex omnichannel campaigns

  • Strong project and execution management skills, with experience coordinating multiple workstreams, timelines, and stakeholders

  • Proven analytical experience to support the monitoring of performance data and campaign-level optimization efforts

  • Strong communication, organization, and problem-solving skills, with the ability to navigate ambiguity and drive clarity

  • Ability to balance multiple priorities while maintaining attention to detail and quality

  • Experience executing omnichannel marketing campaigns across paid media, web, email, and marketing automation

  • Understanding of compliance and regulatory concepts governing biopharmaceutical commercial activities, or experience in similarly regulated industries

  • Experience supporting marketing in industries with complex buying processes, including B2B or account-based models

  • Strong knowledge of marketing fundamentals with the ability to apply brand and customer objectives to campaign execution across defined customer segments, channels, and content approaches

  • Ability to assess and synthesize insights to support campaign optimization and executional recommendations, clearly communicating findings to inform data-driven decisions

#LI-OB1

Neurocrine Biosciences is an EEO/Disability/Vets employer.

We are committed to building a workplace of belonging, respect, and empowerment, and we recognize there are a variety of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t line up to exactly what we have outlined in the job description.

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The annual base salary we reasonably expect to pay is $158,100.00-$216,000.00. Individual pay decisions depend on various factors, such as primary work location, complexity and responsibility of role, job duties/requirements, and relevant experience and skills. In addition, this position offers an annual bonus with a target of 30% of the earned base salary and eligibility to participate in our equity based long term incentive program. Benefits offered include a retirement savings plan (with company match), paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage in accordance with the terms and conditions of the applicable plans.

Skills Required

  • BS/BA degree in marketing, communications, or life sciences
  • 8+ years of experience in digital or omnichannel marketing
  • Master's degree in marketing, life sciences or business administration
  • 6+ years of similar experience
  • Strong project and execution management skills
  • Proven analytical experience to support performance data monitoring
  • Understanding of compliance and regulatory concepts

Neurocrine Biosciences Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Neurocrine Biosciences and has not been reviewed or approved by Neurocrine Biosciences.

  • Strong & Reliable Incentives Total rewards commonly include sizable annual bonuses and RSUs that are characterized as generous. Pay packages are portrayed as robust when combining base, bonus, and equity.
  • Healthcare Strength Medical, dental, and vision coverage begin on the first day with multiple plan options and telehealth access. Health insurance quality is highlighted alongside overall compensation.
  • Parental & Family Support Paid parental and caregiver leave are offered for extended periods in addition to dedicated sick time. Family-building resources and new‑parent support are positioned as part of the core Total Rewards.

Neurocrine Biosciences Insights

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The Company
HQ: San Diego, CA
1,150 Employees
Year Founded: 1992

What We Do

Neurocrine Biosciences is a neuroscience-focused, biopharmaceutical company with a simple purpose: to relieve suffering for people with great needs, but few options. We are dedicated to discovering and developing life-changing treatments for patients with under-addressed neurological, neuroendocrine and neuropsychiatric disorders. The company’s diverse portfolio includes FDA-approved treatments for tardive dyskinesia, Parkinson’s disease, endometriosis* and uterine fibroids* , as well as clinical programs in multiple therapeutic areas. For three decades, we have applied our unique insight into neuroscience and the interconnections between brain and body systems to treat complex conditions. We relentlessly pursue medicines to ease the burden of debilitating diseases and disorders, because you deserve brave science. Review our Community Guidelines: https://bit.ly/3L8M8hx *in collaboration with AbbVie

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