CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job DescriptionThe Opportunity:
Mattel, Inc., the largest toy company in the world, is seeking a Sr. National Account Sales Manager to achieve sales targets and business metrics, while also spearheading initiatives to build long term growth with Target in the US.
The Sr. National Account Sales Manager will be responsible for developing and executing Strategic Account Plans for their brands and will require a deep understanding of the retail landscape. The successful candidate will be hungry for growth, someone who challenges the status quo and works strategically and collaboratively with internal and external business partners to achieve both Mattel and customer goals.
This position will be based in our Mattel Minneapolis sales office with occasional travel to corporate headquarters in California as required.
What Your Impact Will Be:
- Establish, communicate and implement a strategic business plan for the account that maximizes customer profitability and service levels while ensuring the achievement of segment and corporate growth and revenue objectives
- Develop and execute omni strategic business plans to bridge Mattel and customer goals.
- Align brand and customer vision by leading the cross-functional team to execute against the strategy and deliver on goals.
- Create game-changing solutions within a constantly evolving retail environment.
- Lead multi-year strategic planning leveraging omni brand vision and priorities.
- Manage trade spend to plan promotional activations at account and drive sales.
- Gain consistent market share by leveraging data and shopper insights.
- Lead the integration of Toy and Consumer Products within the customer.
- Excel at working collaboratively within customer team, other departments e.g. finance, supply chain, marketing, and SLT.
- Lead internal discussions with Marketing and Omnichannel Retail Marketing teams to ensure strong retail execution.
- Identify business opportunities and work with internal partners to create customized plans to drive results.
- Optimize and manage planogram item recommendations to drive productivity and grow space. Leverage marketing and brand priorities to secure feature out of aisle placement.
- Conduct weekly buyer meetings and periodic business reviews to strategically manage the business and execute against sales trends.
- Partner with respective internal teams within the Target CBT to build monthly forecasts, support orders, and ensure customer’s requirements are met.
- Attend toy shows & previews and be knowledgeable of new product line architecture.
What We’re Looking For:
- Bachelor’s degree in Business, Marketing, or related field
- 10+ years of related sales experience with a mass account, consumer-packaged goods, toys, or entertainment
- Strategic visionary
- Effective selling & communication skills and confidence will be keys for success
- Goal oriented mindset to drive to our numbers
- Analytical horsepower with ability to use data to drive business decisions/recommendations
- Function as One Team to deliver results
- Ability to exert personal influence, build relationships with account(s), and collaborate effectively with functional teams and other key internal / external stakeholders
- Ability to make sound judgments while working under pressure
- Strong PC skills (Excel/Word/Power Point)
Preferred Qualifications:
- MBA or equivalent advanced degree
- Trade Marketing experience, including category management, site merchandising, and promotional planning
- Toy selling experience
- Experience working with Target and knowledge of their reporting systems.
*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.
Additional InformationDon’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!
How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.
Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.
Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.
Videos to watch:
The Culture at Mattel
Corporate Philanthropy
Skills Required
- Bachelor's degree in Business, Marketing, or related field
- 10+ years of related sales experience with a mass account, consumer-packaged goods, toys, or entertainment
- Effective selling & communication skills
- Analytical skills to use data for business decisions
- Strong PC skills (Excel/Word/Power Point)
Mattel Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mattel and has not been reviewed or approved by Mattel.
-
Leave & Time Off Breadth — Leave & Time Off Breadth: Unlimited paid time off for many salaried roles, generous holiday schedules, and flexibility programs are highlighted across company materials. Practices like half‑day Fridays or end‑of‑year breaks appear in some areas, though specifics vary by team and location.
-
Healthcare Strength — Healthcare Strength: Comprehensive medical, dental, vision, and disability coverage is paired with an Employee Assistance Program, mindfulness tools, and on‑site fitness centers at key locations. Recent updates add a company‑paid at‑home cancer‑screening program for those enrolled in medical plans.
-
Parental & Family Support — Parental & Family Support: Paid leave for new parents, phase‑back‑to‑work options, and global fertility and family‑building resources are emphasized. Select campuses offer on‑site childcare, and adoption assistance and caregiver support are included.
Mattel Insights
What We Do
We are a purpose driven company with a mission to create innovative products and experiences that inspire, entertain, and develop children through play. We treat play as if the future depends on it — because it does. Play is our language, and we speak to our consumers authentically by representing the world as they see and imagine it. Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Monster High and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in more than 35 locations and our products are sold in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Mattel is recognized for the second year in a row as a Great Place to Work™ and as one of Fast Company’s Best Workplaces for Innovators in 2022.







