The Role
Leads Southwest’s MarTech DevOps and Content Supply Chain technology ecosystem. Owns architecture, engineering delivery, integrations, digital asset management, content workflows, and content delivery across Adobe platforms. Guides onshore and offshore teams, drives modernization toward automated API-first and content-as-a-service capabilities, and partners with Marketing, Digital, and Technology stakeholders to deliver governed, scalable digital experiences.
Summary Generated by Built In
Department:
TechnologyOur Company Promise
We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Job Description:
About Us
At Southwest Airlines, we believe that flying should feel like freedom. For over 50 years, we’ve been connecting people to what matters most with low fares, legendary hospitality, and a heart for service. Our culture is built on the principles of fun, friendliness, and family, making us one of the most admired workplaces in the world.
If you’re passionate about making a difference, love working in a fast-paced environment, and want to help millions of travelers reach their destinations with a smile, Southwest Airlines is the place for you. Here, your career can truly take flight.
Job Summary
- As a Sr Manager - MarTech DevOps / Content Supply Chain, you’ll lead the technology ecosystem that powers how Southwest creates, manages, personalizes, and delivers digital content across markets.
- This role sits at the intersection of enterprise engineering, MarTech, and creative operations, with end-to-end ownership of the technology and delivery pipeline supporting Southwest’s Content Supply Chain. You’ll architect and scale a modern ecosystem across the Adobe Enterprise suite - including Workfront, Workfront Fusion, AEM Assets and CMS capabilities - while connecting workflow, digital asset management, APIs, middleware, and content delivery technologies into a unified solution.
- Beyond operating today’s environment, you’ll help shape the next generation of Southwest’s MarTech capabilities. You’ll lead the evolution toward a more automated, API-first and “content-as-a-service” ecosystem, applying strong architectural judgment and transformational leadership to simplify workflows, increase asset reuse, accelerate personalized content deployment, and prepare the organization for an increasingly agentic future.
- You’ll also lead multidisciplinary engineering and content pods across onshore and offshore teams, partnering with Marketing, Digital, Technology and other stakeholders to deliver scalable, governed and high-performing digital experiences.
Model the Southwest Way
- Guide and lead Team Members using SWA talent management practices to coach, develop, and engage Employees
- Adhere to Company values and competencies to foster a Culture of inclusion, recognition, and support of a safe work environment
- Invest in Leadership and self-growth through participating in continuous learning and development
Responsibilities
- Lead, support, and influence the achievement of the mission, goals and objectives of the department and organization
- Participate fully in organizational processes/initiatives; performance management, interviewing, budgeting, training, etc.
- Lead the resolution of organization, team and individual issues, making appropriate decision
- Develop and execute strategies and processes to improve performance and the value of products and services provided
- Lead cross-functional Teams to deliver solutions and services to meet enterprise needs
- Provide Technical thought Leadership related to assigned functional areas
- Deliver technology solutions using best practices to achieve maximum Team productivity while delivering high quality products
- Stay abreast of emerging trends, processes, and solutions related to assigned responsibilities
- Build strong, collaborative relationships and credibility while influencing and driving change across respective Business and Technology Teams
- Work with Technology and business partners to measure financial benefits and demonstrable business value
- May perform other job duties as directed by Employee's Leaders
Knowledge, Skills and Abilities
- Advanced knowledge of business/Leadership principals, including planning, organizing, directing, developing, and supervising
- Advanced knowledge of personnel practices and regulations
- Advanced knowledge of software development practices, concepts, methodologies, tools and trends
- Advanced knowledge of project management methodologies
- Skilled in excellent partnering, negotiation and communication in order to facilitate interactions with business Customers and technology teams
- Ability to provide tactical leadership for Team(s)
- Ability to use appropriate motivation and influence techniques to achieve desired Team results
- Ability to set and manage stakeholder expectations
- Ability to deliver quality projects on time and within budget
- Ability to manage projects using the organization's project management methodology
Education
- Required: Required: Bachelor's degree in Computer Science, Engineering, Information Systems or related field and/or equivalent formal training
Experience
- Demonstrated experience in directly or indirectly leading team(s)
- Fully functioning, broad knowledge in:
- A Business and/or Information Technology environment
- Leading teams and providing work direction
- 12-15 years of relevant work-related / leadership experience
- 7–10 years of hands-on architecture experience with Adobe Content Supply Chain technologies, including Workfront/Workfront Planning workflows, Workfront Fusion integrations and automated asset delivery into AEM Assets.
- 6–8 years of experience with global DAM architecture and governance, including taxonomies, metadata schemas, digital rights management, multi-region/multi-language authoring and asset migration.
- 8–10 years of experience with API-first integration and CMS architecture, including headful/headless CMS, GraphQL/REST APIs, middleware integrations, microservices and platforms such as Workfront Fusion, MuleSoft or Kafka.
- 5–7 years of experience managing hybrid engineering and content delivery pods, preferably across onshore/offshore operating models.
- 4–6 years of experience with high-volume asset optimization and content delivery, including CDN caching, edge delivery, dynamic asset rendering and brand governance.
- Demonstrated experience leading complex enterprise technology transformation and modernization initiatives.
- Demonstrated ability to manage architecture, engineering delivery and operational outcomes across multiple interconnected platforms.
- Preferred:
- Prior engineering management experience with cross-continental teams.
- Experience with Agile delivery models, ARTs, capacity planning, burndown, velocity and related delivery metrics.
- Experience with Adobe Workfront or AEM Assets.
- Working knowledge of customer graphs and how customer data integrates with the broader MarTech ecosystem.
- Understanding of marketing consent and cookie-management concepts.
- Experience defining or measuring marketing ROI, asset reuse and campaign workflow performance.
Other Qualifications
- Must meet confidentiality expectations as to confidential, proprietary and sensitive Company information
- Ability to work extended hours as needed
Southwest Airlines is an Equal Opportunity Employer.
Please print/save this job description because it won't be available after you apply.
Skills Required
- Bachelor’s degree in Computer Science, Engineering, Information Systems, or a related field, or equivalent formal training
- Experience directly or indirectly leading teams and providing work direction
- 12–15 years of relevant work-related or leadership experience
- 7–10 years of hands-on architecture experience with Adobe Content Supply Chain technologies, including Workfront or Workfront Planning workflows, Workfront Fusion integrations, and automated asset delivery into AEM Assets
- 6–8 years of global digital asset management architecture and governance experience, including taxonomies, metadata schemas, digital rights management, multilingual authoring, and asset migration
- 8–10 years of API-first integration and CMS architecture experience, including headful or headless CMS, GraphQL or REST APIs, middleware, microservices, Workfront Fusion, MuleSoft, or Kafka
- 5–7 years managing hybrid engineering and content delivery teams, preferably across onshore and offshore operating models
- 4–6 years of experience with high-volume asset optimization and content delivery, including CDN caching, edge delivery, dynamic asset rendering, and brand governance
- Experience leading complex enterprise technology transformation and modernization initiatives
- Ability to manage architecture, engineering delivery, and operational outcomes across multiple interconnected platforms
- Advanced knowledge of software development practices, methodologies, tools, and trends
- Advanced knowledge of project management methodologies and ability to deliver projects on time and within budget
- Strong stakeholder partnering, negotiation, communication, team leadership, and influence skills
- Ability to meet confidentiality expectations for confidential, proprietary, and sensitive company information
- Ability to work extended hours as needed
- Prior engineering management experience with cross-continental teams
- Experience with Agile delivery models, ARTs, capacity planning, burndown, velocity, and related delivery metrics
- Experience with Adobe Workfront or AEM Assets
- Working knowledge of customer graphs and customer data integration with the broader MarTech ecosystem
- Understanding of marketing consent and cookie-management concepts
- Experience defining or measuring marketing ROI, asset reuse, and campaign workflow performance
Southwest Airlines Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Southwest Airlines and has not been reviewed or approved by Southwest Airlines.
-
Pay Growth & Progression — Pay progression is described as materially improving after major 2024 union agreements, especially for pilots and flight attendants. Compensation satisfaction is framed as stronger over time as step scales and seniority accumulate.
-
Retirement Support — Retirement support stands out through a dollar-for-dollar 401(k) match and the presence of profit-sharing contributions that can add to retirement savings. Stock purchase access is also positioned as an additional ownership-oriented component of total rewards.
-
Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle value is elevated by extensive space-available travel privileges and broad travel-related discounts that can materially offset personal travel costs. Recognition mechanisms like points-based rewards are also positioned as an added lifestyle-oriented perk.
Southwest Airlines Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
At Southwest Airlines we connect People to what’s important in their lives—that also means connecting our Employees to what’s important in their lives! Our Employees value the opportunity to work hard, be creative, and have fun on the job. Southwest Airlines recognizes, respects, and values differences. By fostering a culture that embraces and utilizes our diversity, we create competitive advantages in teamwork and innovation that contribute to our overall success.
