Senior Manager Social Media & Content

Our promise to you:

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

All the benefits and perks you need for you and your family:

• Benefits from Day One: Medical, Dental, Vision Insurance, Life Insurance, Disability Insurance

• Paid Time Off from Day One

• 403-B Retirement Plan

• 4 Weeks 100% Paid Parental Leave

• Career Development

• Whole Person Well-being Resources

• Mental Health Resources and Support

• Pet Benefits

Schedule:

Full time

Shift:

Day (United States of America)

Address:

900 HOPE WAY

City:

ALTAMONTE SPRINGS

State:

Florida

Postal Code:

32714

Job Description:

Manages paid social media strategies, measures success and optimizes based on campaign goals. Defines, establishes, and manages metrics to measure the effectiveness of content solutions, including ROI, content/brand integrity, content accuracy and relevance, and efficiencies gained in content lifecycle improvements. Other duties as assigned. Supports the strategic vision of the Executive Director of Digital Brand & Content Strategy and Director of Content Strategy. Manages and elevates content staff, cross-functional teams, and partner/vendor relationships, including recruiting, training, mentoring, and supervision. Leads the digital content team in delivering strategic online content for social media, websites, blogs, email marketing, videos, and campaigns. Defines and drives organizational content creation goals, strategy, and tactics, including the development of content strategies and associated editorial calendars. Works closely with leadership across the organization to manage the strategic planning, implementation, analysis, and optimization of content for all digital channels and campaigns. Provides orchestration among team members, leadership, key stakeholders, internal teams, and vendors/partners to ensure content is successfully delivered. Provides content strategy recommendations to local market teams based on content analysis, site audits, competitive assessments, focus group testing, and metrics. Manages content inventories, audits, analyses, and migrations across multiple digital platforms. Ensures education on and adherence to social media policy, brand standards, style guides, and approved messaging for all digital content. Increases website traffic by producing content that ranks and converts. Creates social media and content strategy roadmaps that support business needs and growth goals.

Education:

• Bachelor's [Required]
• Master's [Preferred]

Work Experience:

• 3+ years experience with drupal or another cms authoring tool [Preferred]
• 5+ years experience leading and developing team [Required]
• 5+ years experience with facebook ads manager or equivalent social ad strategy and execution [Required]
• 5+ years experience with organic, paid and boosted social media campaigns [Required]

Physical Requirements: (Please click the link below to view work requirements)
Physical Requirements - https://tinyurl.com/23km2677

Pay Range:

$83,699.48 - $155,693.55

Background Screening Requirement (Florida Law)

Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law.

Applicants may review general information about Florida’s background screening requirements at the Florida Care Provider Background Screening Clearinghouse:
https://info.flclearinghouse.com/

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.