At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.
As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.
Position Summary
CVS Health is experiencing remarkable growth! Our CVS PCW Marketing team inspires customers to make CVS their go-to retailer for health and wellness by delivering value through exceptional shopping experiences. We leverage strategic customer growth strategies and personalization to drive loyalty and inspire shopping.
We have an exciting opportunity for a Sr. Manager of Customer Intelligence. This role requires deep curiosity about the CVS shopper and expertise in understanding customer behavior. The successful candidate will excel in structured thinking and problem-solving, addressing all aspects of customer behavior, including hypothesis tree development, root cause analysis, and opportunity identification. They must be adept at identifying, understanding, and synthesizing retail business hypotheses, and structuring analysis using strong technical and quantitative skills, such as coding, big data manipulation, and advanced analytics.
Additionally, this role focuses on understanding the consumer mindset and fulfilling their retail and health needs. By gaining insights into customer preferences and behaviors, the Sr. Manager of Customer Intelligence will help shape strategies that meet the evolving demands of our shoppers, ensuring CVS remains their trusted choice for health and wellness.
You will collaborate with teams including Analytics & Behavioral Change, Retail Analytics, Loyalty Programs & Promo, Digital Product Development, Consumer Insights, and Retail Marketing. The Sr. Manager of Customer Intelligence will report to the Director, Customers Intelligence.
Responsibilities include:
Customer Diagnostics & Sprints
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Identify Business Opportunities: Discover new customer patterns and behaviors, frame and size opportunities, and support robust business cases to drive share of wallet.
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Design and Communicate Insights: Create and share recurring customer insights and KPIs, leveraging tools to unlock key trends and answer critical questions.
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Master Customer Data: Identify insights, trends, and outliers, search for root causes, and utilize analytical tools to drive analysis. Partner with cross-functional teams to interpret data results.
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Socialize Key Findings: Take initiative to share key findings and work cross-functionally to identify next steps.
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Lead Customer Insights Requests: Develop a deep understanding of customer and business opportunities, identify data sources, and provide comprehensive analytics to explain what’s happening and why.
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Discover New Patterns: Go beyond initial analysis to uncover new customer behaviors and relevant business implications.
Required Qualifications
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5-10 years’ experience structuring and leading analytical efforts to deliver relevant business insights and key growth opportunities.
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Experience analyzing large data sets: 5+ years of working knowledge and experience in Teradata and Snowflake
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Extensive skills and hands-on programming experience with SQL and relational databases
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Proficient with PowerPoint
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The ability to communicate effectively and succinctly with a diverse range of stakeholders, both verbally and on paper, and with all levels of an organization
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The ability to foster effective working relationships with and persuade diverse business leaders based on fact and reason, with an emphasis on achieve tangible and meaningful long term results
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Ability to partner and collaborate extremely effective, and respectfully – with IT and other non-business partners
Preferred Qualifications
The ideal candidate is an intellectually curious, self-motivated leader with a passion for learning. They will independently structure analytical approaches to business questions and thrive in a high-demand, performance-driven environment. This professional excels at multitasking, demonstrates strong leadership skills, and gains credibility with team members and senior management.
They will identify and define business problems, develop strategic and analytical frameworks, and conduct quantitative portfolio and growth analysis. Effective communication skills, both verbal and written, are essential. The candidate will have a proven track record of engaging, influencing, and aligning teams
Additionally:
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Retail/CPG experience and large customer data sets.
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Strategic thinking and analytical skills to frame and evaluate business questions.
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Passion for data-driven customer behavior insights and growth opportunities.
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Ability to manage multiple projects with high time demands.
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Comfortable as both an individual contributor and team manager.
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Excellent verbal and written communication for executive alignment.
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Skilled at distilling complex ideas into simpler frameworks.
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Confident in making presentations.
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Open and honest communication to build trust.
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Highly motivated with vision, enthusiasm, and entrepreneurial spirit.
Education
Bachelor's degree or equivalent experience ( 4 years)
Pay Range
The typical pay range for this role is:
$82,940.00 - $182,549.00
This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:
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Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
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No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.
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Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.
For more information, visit https://jobs.cvshealth.com/us/en/benefits
We anticipate the application window for this opening will close on: 04/22/2025
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
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What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners.
Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
