What you will do:
Strategic Leadership: Lead creative brainstorming and planning for custom media client partnerships, focusing on niche and holistic brand experiences.
Trend Monitoring: Stay ahead of trends, tools, opportunities, and applications in paid media environments, applying this knowledge to enhance client strategies.
Vendor Management: Evaluate, negotiate, and manage relationships with vendors, partners, and platforms, ensuring optimal terms and costs for clients.
Process Optimization: Build and refine internal processes, ensuring seamless collaboration across media, strategy, analytics, creative, and engagement teams.
Thought Leadership: Drive internal initiatives, participate in case study development, and contribute to thought leadership through webinars, lunch and learns, and industry events.
Omni-Channel Planning: Oversee all elements of media planning across display, video, audio, mobile, and social channels for high-spend and diverse channel mix clients.
Performance Reporting: Distill and present campaign performance insights, developing client-facing reports in collaboration with client partners and engagement managers.
Client Growth: Lead strategic conversations with media partners, maintain key publisher relationships, and contribute to client account growth and strategy development.
Business Acumen: Apply knowledge of key business issues to enhance client strategies and drive new business growth through research and vendor RFI/RFP processes.
Team Leadership: Inspire and lead teams through clear communication, strategic decision-making, and fostering a collaborative, and growth-oriented environment.
Experience/ Background:
Education: Bachelor’s degree in advertising, marketing, business, or related field.
Experience: 10+ years of agency or brand experience, with at least 8 years in developing and delivering omni-channel marketing strategies, and with at least 3 years in buying, campaign management, and optimization strategy.
Skills: Proficient in media planning tools (e.g., Resonate, Nielsen, Comscore), Microsoft Office, and possesses excellent communication, negotiation, and time management skills.
Specialization: Experience in client account growth, strategy development, and leading strategic media partner conversations.
Bonus: Experience with Amazon, Affiliate, Retail Media, and marketing automation technologies (email, SEO/SEM, web, marketing stack, etc).
Skills Required
- Bachelor's degree in advertising, marketing, business, or related field
- 10+ years of agency or brand experience
- At least 8 years in developing and delivering omni-channel marketing strategies
- At least 3 years in buying, campaign management, and optimization strategy
- Proficient in media planning tools (e.g., Resonate, Nielsen, Comscore)
- Excellent communication, negotiation, and time management skills
What We Do
An independent, global marketing technology and services firm, Ansira believes in transparent partnerships to meet clients where they are on their customer experience journey. Ansira designs relevant, persuasive experiences for all the right moments; strengthening relationships, cultivating brand loyalists, and assuring profitable client growth. Teams operating across the US, Europe, South Asia, and Oceania, arm brands and their channel sales ecosystems with digital offerings, channel partner marketing technology and services, and local marketing technology to make these experiences possible.
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