About Samyang America
Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.
Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.
At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.
If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!
Position Summary:
Buldak isn’t just a brand — it’s a viral cultural phenomenon. From viral Fire Noodle Challenges to Gen Z fandom, Buldak thrives on bold ideas, unforgettable experiences, and trend-defining moments. The Senior Media Manager will lead Buldak’s media strategy, execution, and measurement across digital, social, and emerging platforms. This role is responsible for maximizing ROI from media investments, driving user growth, and strengthening brand equity. The ideal candidate combines creative media thinking with analytical precision to connect culture, content, and conversion.
Key Responsibilities:
Lead Media Strategy & Planning:
Develop and execute annual and campaign-level media strategies across digital, social, influencer, and emerging platforms to drive awareness, engagement, and trial.Own Media Operations & ROI Measurement:
Manage media budget allocation, performance dashboards, and ROI frameworks; ensure full visibility on spend efficiency and its link to user acquisition and brand metrics.Drive Experimentation & Optimization:
Design and lead A/B testing, audience segmentation, and creative optimization initiatives to continuously improve conversion and retention across paid and owned media.Integrate Brand and Performance Objectives:
Bridge upper-funnel brand campaigns with lower-funnel performance initiatives, ensuring consistent storytelling and measurable impact throughout the consumer journey.Collaborate Cross-Functionally:
Partner with brand, analytics, and content teams to synchronize media, creative, and social storytelling — ensuring every connection amplifies the Buldak brand mission and community.
Requirements:
8-10 years in media strategy, digital marketing, or connections planning within high-growth CPG, entertainment, or tech brands.
Proven experience managing multi-million-dollar media budgets and demonstrating clear ROI and brand lift impact.
Deep expertise in digital platforms (Meta, YouTube, TikTok, Google, programmatic), social listening, and marketing analytics tools.
Strong experience in A/B testing frameworks, attribution modeling, and optimizing creative/media mix based on data-driven insights.
Track record of building media playbooks and measurement frameworks that connect media investments to business and brand outcomes.
Collaborative leader with ability to manage agencies and internal teams, balancing creative intuition with analytical rigor
The base salary for this position is between $130,000.00 and $160,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.
Equal Employment Opportunity Employer:
Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.
Skills Required
- 8-10 years in media strategy, digital marketing, or connections planning within high-growth CPG, entertainment, or tech brands
- Proven experience managing multi-million-dollar media budgets and demonstrating clear ROI
- Deep expertise in digital platforms and marketing analytics tools
- Strong experience in A/B testing frameworks and optimizing creative/media mix
- Track record of building media playbooks and measurement frameworks
- Collaborative leader with ability to manage agencies and internal teams
What We Do
Samyang America Inc. a wholly owned subsidiary of Samyang Foods Korea, was established in Los Angeles at the end of August 2021 and is responsible for the sales of all Samyang Food products in the United States. Samyang Foods Korea manufactured 'Samyang Ramen' in 1963, the Korea's first ramen, paving the way for making ramen the soul food of all Koreans. We, Samyang Foods Korea, have the history of establishing a US factory in 1984 which was the first one approved by the US FDA, and have been developing into a global ramen and food company with the release of the Buldak series. Samyang America will be taking the lead in spreading Korean food & Korean culture throughout the Americas beyond the US.
