At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.
- As the Sr. Marketing Technology & Operations Manager, you are the strategic and hands-on owner of our marketing technology ecosystem and our marketing automation engine. You bring operational rigor, systems thinking, and a passion for innovation — leveraging automation, AI, and data to power scalable, high-performing marketing programs. You partner cross-functionally to ensure our Martech stack, lead lifecycle, and reporting infrastructure drive measurable business impact.
- Own and administer our marketing automation platform (Marketo), including end-to-end campaign enablement, workflow design, lead routing, scoring models, email personalization, and system governance
- Architect and optimize the full lead lifecycle — from capture through handoff — ensuring data integrity, normalization, scoring accuracy, and seamless CRM sync
- Design and implement AI-powered workflows and automation processes to improve efficiency, targeting, and performance
- Lead evaluation, vetting, implementation, and ongoing management of new Martech tools to continuously evolve our stack
- Partner with Lifecycle Marketing, Growth, RevOps, and Sales to support acquisition, engagement, and revenue-driving initiatives
- Collaborate with BI, Data Engineering, and IT to implement, enhance, and troubleshoot integrations across systems
- Build and enhance dashboards and reporting frameworks that translate marketing performance into actionable insights
- Serve as an innovation catalyst within the marketing organization, identifying opportunities to improve scalability, automation, and impact
- 3+ years of hands-on Marketo administration experience in a B2B environment
- Strong experience managing B2B Martech ecosystems (CRM, CDP, attribution tools, chat, meeting schedulers, enrichment platforms, etc.)
- Proven experience leading Martech evaluation, implementation, and system optimization
- Deep understanding of lead management, lifecycle architecture, attribution modeling, campaign operations, and marketing analytics
- Experience designing AI-driven workflows or automation processes within marketing systems
- Strong cross-functional collaboration skills, partnering effectively with Lifecycle, Growth, RevOps, Sales, BI, Data Engineering, and IT
- Analytical mindset with experience building reports and dashboards that inform strategy and optimization
- Working knowledge of HTML and CSS; SQL proficiency is a plus
- Experience with additional MAPs (Salesforce Marketing Cloud, HubSpot) is a plus
Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).
Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.
MINDBODY Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about MINDBODY and has not been reviewed or approved by MINDBODY.
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Healthcare Strength — Core medical, dental, and vision coverage is employer-paid in the U.S., with added mental‑health resources and HSA support.
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Leave & Time Off Breadth — Unlimited PTO with manager approval, company wellness days, and paid sick leave provide multiple time‑off avenues.
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Parental & Family Support — Fully paid parental leave of significant duration is highlighted, alongside additional family‑leave options.
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What We Do
Mindbody believes all people, everywhere deserve to realize their most well self. Everything we do—every product, every support call, every line of code—is focused on bringing those moments of connection and renewal to life. We connect Mindbody wellness professionals around the world, with millions of people seeking transformative experiences. The meaning of ‘wellness’ has evolved significantly over the last century. Wellness is now a holistic concept, encompassing all aspects of a person’s wellbeing. In championing inclusion, diversity and access throughout everything we do, we’re able to produce innovative and intuitive solutions for wellness seekers and providers, regardless of where they are on their wellness journey. Mindbody is based in San Luis Obispo, CA, with satellite offices in India, Australia, and the United Kingdom. Team members also work remotely across the globe. For more information, visit our company site at company.mindbodyonline.com or our career site at company.mindbodyonline.com/careers. Mission: We help people lead healthier, happier lives by connecting the world to wellness.
