Marketing Strategist, Adobe Personalization (hybrid)

Company Description
Blue Acorn iCi, an Infosys company, is a digital consultancy focused on delivering innovative solutions across customer experience, commerce, and data. Our team of over 400 experts enable clients to navigate large-scale, digital transformation programs. 
Whether it’s a digitally savvy consumer brand or a legacy manufacturer, Blue Acorn iCi empowers businesses with digital scalability to deliver unprecedented levels of performance and customer experience. With services that include strategy, analytics, design, and engineering, we elevate global brands across industries such as media, consumer goods & retail, financial services, manufacturing, technology and more.
Join our innovative and collaborative team as we deliver extraordinary digital experiences for some of the world’s largest brands! 
Position Overview
We are seeking an experienced and visionary Marketing Strategist (either located in Denver, CO or available to travel to Denver twice per month to meet the project team on-site) to lead and drive personalization use cases across multiple channels, with a primary focus on Adobe Experience Cloud digital marketing. This role demands a highly strategic thinker who can ideate, structure, and execute tailored customer journeys that enhance engagement and deliver measurable results. The ideal candidate will take ownership of creating a comprehensive personalization playbook to guide the organization in delivering exceptional, customer-centric experiences.
Key Responsibilities:
Personalization Strategy:

• Lead the ideation, development, and implementation of advanced personalization use cases across digital marketing channels, including email, web, social, and paid media.
• Define strategies for delivering hyper-personalized customer experiences that align with business goals and customer needs.

Journey Design:

• Map and structure customer journeys to optimize engagement, retention, and conversion.
• Develop frameworks to create seamless, multi-channel experiences tailored to specific audience segments.

Playbook Creation:

• Build a comprehensive personalization playbook that includes the “what,” “who,” “how,” and “measurement” for personalization initiatives.
• Document best practices, workflows, tools, and processes for personalization campaigns and customer journey orchestration.

Cross-Functional Collaboration:

• Collaborate with marketing, product, data analytics, and engineering teams to ensure alignment and execution of personalization efforts.

• Partner with data teams to leverage customer insights, behavioral data, and analytics to inform strategies.

Measurement and Optimization:

• Define success metrics and KPIs to measure the effectiveness of personalization efforts.
• Use data-driven insights to continuously refine strategies, optimize campaigns, and improve customer outcomes.

Qualifications

• 7+ years of experience in marketing strategy, digital marketing, or customer experience roles, with a strong focus on personalization.
• Proven track record of designing and executing end-to-end personalization initiatives across multiple channels.
• Experience working with personalization tools and platforms, such as Adobe Experience Manager, HubSpot, or similar.
• Deep expertise in customer segmentation, journey mapping, and digital marketing channels (email, web, social, paid media).
• Strong understanding of data analytics and the ability to translate insights into actionable strategies.
• Proficiency in creating frameworks and playbooks to guide marketing and operational teams.
• Exceptional communication and leadership skills to influence cross-functional stakeholders.
• Ability to balance high-level strategic thinking with hands-on execution.
• Experience with advanced analytics and data visualization tools (e.g., Tableau, Google Analytics, Power BI).
• Familiarity with machine learning and AI-driven personalization techniques is a plus.
• Knowledge of privacy regulations and ethical considerations in data-driven marketing.