About Northern Trust:
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service.
It is an exciting time to join Northern Trust Asset Management (NTAM), as we continue to invest in innovation and growth—with marketing playing a critical role.
NTAM is seeking a Senior Marketing Strategist to lead EMEA Client Marketing for the Institutional segment.
Reporting to the Head of Client Marketing, this role will set the strategic direction for institutional channel marketing across EMEA and lead the development and execution of integrated marketing programs that strengthen NTAM’s brand, deepen client engagement, and support commercial growth across key institutional audiences.
This role serves as the Senior Business Partner for the Institutional segment across EMEA, leading the regional client and channel marketing strategy and execution in close partnership with sales, product, and investments teams.
The Sr. Marketing Strategist will also be responsible for shaping commercially focused marketing agenda that aligns with business priorities, reflects regional market dynamics, and supports awareness, engagement, and asset growth across institutional audiences.
The role requires a strategic leader with strong people management capability, commercial acumen, and deep experience translating client and market insight into measurable marketing outcomes.
Additional responsibilities include:
- Leading EMEA client and channel marketing for the Institutional segment, setting strategic direction and ensuring alignment to regional business priorities, sales objectives, and NTAM brand standards.
- Developing and executing integrated marketing strategies and campaigns that drive awareness, engagement, and adoption of NTAM’s institutional investment capabilities across target client segments and markets in EMEA.
- Serving as a senior strategic partner to institutional sales leadership and other key stakeholders, proactively identifying business needs and translating them into actionable marketing plans.
- Overseeing the development of channel-specific messaging, campaigns, and marketing materials that reflect client needs, market conditions, and competitive dynamics across the institutional landscape.
- Partnering closely with product, investment, and communications teams to deliver content, campaign assets, and sales enablement materials that support commercial objectives and client conversations.
- Leading regional planning and prioritization for marketing initiatives, ensuring resources are allocated effectively and programs are delivered with strong cross-functional coordination and governance.
- Establishing and monitoring KPIs for campaigns and initiatives, present performance insights to senior management, and continuously optimize marketing effectiveness based on data and feedback.
- Managing and developing a high-performing team, providing leadership, coaching, and clear direction while fostering collaboration, accountability, and operational excellence.
- Maintaining strong awareness of institutional client trends, competitor activity, regulatory considerations, and market developments across EMEA to inform strategy and messaging.
- Contributing to the annual client marketing planning process and help shape longer-term strategic priorities for the broader client marketing function.
The ideal candidate should have a fair amount of the following experience, qualifications & skills:
- Proven experience in asset management or institutional financial services marketing, with demonstrated success leading channel or client marketing strategy for complex, matrixed organizations.
- Deep understanding of the institutional investor landscape in EMEA, including client needs, sales dynamics, and the competitive environment across relevant channels and markets.
- Proven ability to develop and execute integrated marketing strategies that support commercial growth and deliver measurable business outcomes.
- Strong leadership experience, including managing and developing teams, influencing senior stakeholders, and driving alignment across cross-functional groups.
- Excellent written, verbal, and presentation skills, with the ability to shape compelling messaging for sophisticated institutional audiences.
- Strong analytical and strategic thinking skills, with experience using performance data and market insight to refine campaigns and improve effectiveness.
- Experience operating within regulatory and compliance frameworks relevant to financial services marketing.
- Highly organized, results-oriented, and able to manage multiple priorities in a fast-paced environment.
- Bachelor’s degree required in marketing, communications, business, or a related field; advanced degree or industry certification preferred.
Working with Us:
As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.
We’d love to learn more about how your interests and experience could be a fit with one of the world’s most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at [email protected].
We hope you’re excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.
Skills Required
- Proven experience in asset management or institutional financial services marketing
- Deep understanding of the institutional investor landscape in EMEA
- Proven ability to develop and execute integrated marketing strategies that deliver measurable business outcomes
- Strong leadership experience managing and developing teams and influencing senior stakeholders
- Excellent written, verbal, and presentation skills for sophisticated institutional audiences
- Strong analytical and strategic thinking skills, using performance data and market insight
- Experience operating within regulatory and compliance frameworks relevant to financial services marketing
- Highly organized, results-oriented, able to manage multiple priorities in a fast-paced environment
- Bachelor's degree in marketing, communications, business, or a related field
- Advanced degree or industry certification
Northern Trust Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Northern Trust and has not been reviewed or approved by Northern Trust.
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Retirement Support — Retirement offerings are positioned as a standout, with a 401(k) plus an additional employer-funded pension described as a differentiator. This combination is repeatedly framed as a meaningful offset within total rewards, especially for long-term financial security.
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Leave & Time Off Breadth — Time-off benefits are depicted as generous, spanning paid time off, holidays, and dedicated paid volunteer time. The breadth of leave options is highlighted as a consistent strength that supports work-life balance.
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Healthcare Strength — Health coverage is characterized as comprehensive, typically including medical, dental, vision, and mental-health support through an assistance program. The offering is portrayed as robust and family-supportive, with multiple plan options in some descriptions.
Northern Trust Insights
What We Do
As a global leader in innovative wealth management, asset servicing and investment solutions, Northern Trust (Nasdaq: NTRS) is proud to guide the world’s most successful individuals, families and institutions by remaining true to our enduring principles of service, expertise and integrity. A globally recognized Fortune 500 Company in continuous operation since 1889, we’ve built a legacy of empowering clients to reach their goals with confidence. Since our roots as a trust bank, we’ve grown to a global presence with more than 24,000 employees in more than 20 countries and across six core business units: Wealth Management Asset Management Asset Servicing Technology Corporate Functions Enterprise Operations Join a Team That’s Achieving Greater At Northern Trust, we refer to our employees as partners – with good reason. We understand that relationships are the key to our success. Here you’ll join a diverse and inclusive team of innovators with the drive to challenge the way things have always been done. Instead of choosing between a dynamic career and work-life balance, enjoy working with a team that supports your goals in the office and at home. We’ll help you get where you want to go without sacrificing what matters most to you. Delivering value and adhering to our enduring principles What are enduring principles? Since our founding, they have guided our strategy and success. Thanks to the dedication of our partners, Northern Trust continues to thrive by adhering to three enduring principles: service, expertise and integrity . What does this mean? Service Northern Trust has a relentless drive to provide exceptional service to our clients, our partners and our communities. We set new standards and go above and beyond in our commitment to delivering greater results. Expertise Expertise is at the core of who we are. We focus sharply on what we do well. From expanding our capabilities, to hiring talented professionals to developing innovative solutions, our expertise is why we continue to be a trusted advisor for generations of families and institutions. Integrity Operating with uncompromising ethics is central to Northern Trust’s heritage. As a result, our clients, partners and communities know they can rely on us. For more than 130 years, our integrity has been our guide – and that will never change.
Why Work With Us
At Northern Trust, we go further because we go together. We embrace flexibility, encourage balance, and prioritize inclusion at all levels, working together to keep you connected. We are committed to our employees—all 24,000 of them. Whether this is a first step or a bold new leap in your career, we’re here to help you move forward.
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