Sr Marketing Specialist

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
We do this by giving smart, creative, passionate people opportunities to create awesome. And that's where you come in:

As K-12 Field Events Sr Specialist, you are responsible for supporting the team in ensuring that our many trade show presences go off without a hitch. You’re also responsible for assisting with our owned events and supporting our largest customer event, InstructureCon!

You will work collaboratively to plan, run and report on these shows to ensure that we are creating meaningful engagements for our customers and prospective customers.

The Field Events Sr Specialist is part of the K-12 marketing team. You will work with demand generation, account-based marketing, digital media and content marketing. And, as part of a team dedicated to a strategic division of Instructure, you’ll work hand-in-hand with many internal stakeholders across Instructure, including other marketing departments, Sales, Customer Success, Sales Development, Finance, Operations, Community and more!

To be successful you will blend your passion for customer experiences with your creativity, exceptional organizational skills, attention to detail, excellent communication skills and stakeholder management.

The ideal candidate is a self-starter with vision. Someone who is creative, passionate, organized, and agile. Someone who loves events and the impact marketing can have on a business.

• Assist in researching, negotiating and securing sponsorships and venues for specific events assigned including hotels, vendors and other resources for the event project

• Help maintain project plans and track deliverables in a timely and effective manner with a keen attention to detail

• Communicate with stakeholders on an ongoing basis regarding project status, including participating in Events meetings

• Write events briefs and keep track of events on associated documents

• Work with Content and DG colleagues to create effective company listings and ads if required

• Work with sales drive teams and other stakeholders to execute all event deliverables before, during and after events

• Execute event plan including on-site support (travel is required)

• Conduct post-event feedback meetings and document in retrospective analysis

• Proactively engage with stakeholders and vendors to determine needs and work with company resources to enable execution of event tactics

• Manage operational and administrative functions, including pre-event meetings to ensure event is delivered successfully

• Maintain and order event support materials

• Manage and adhere to budget

• Proven experience with field marketing and events, education-industry experience is a major plus

• Exceptional organizational skills and attention to detail

• Project management experience with the ability to manage multiple projects in various stages simultaneously

• Ability to communicate effectively with all levels of management

• Strong time management skills

• Ability to multitask and prioritize effectively

• Ability to manage event budget and invoicing processes

• Proficiency in Microsoft Suite or Google Suite and project management software like Asana.

• Kindness and conscientiousness.

• A good sense of humor :)

Get in on all the awesome at Instructure!

We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:

• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.

• Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.

• Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.

• Comprehensive wellness programs and mental health support

• Learning and development resources, including professional development tools and tuition reimbursement, to support your growth

• The technology and tools you need to do your best work

• Motivosity employee recognition program

• A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.